How do informational, commercial, transactional, and navigational pages perform in search? Here's the data.
Based on analysis of 40,503 pages across 191 websites
Users looking for a specific page or brand destination
Users researching before making a purchase decision
Users seeking information, answers, or education
Users ready to take action — buy, sign up, or convert
Articles, FAQ pages, how-to guides, educational content. Users want to learn something.
Reviews, comparisons, listicles, category pages. Users are researching before buying.
Product pages, service pages, landing pages. Users are ready to take action.
Home pages, about pages, contact pages. Users want a specific destination.
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