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Generate optimized schema markup for your web pages. Improve your SEO and enhance your visibility in search engine results with structured data.
Start Generating NowChoose the type of schema markup you want to generate, such as Article, Product, or Local Business.
Fill in the required information for your chosen schema type, such as title, description, or other relevant details.
Our tool will generate the appropriate schema markup based on your input, ready to be added to your web page.
Rich snippets (star ratings, FAQ dropdowns, recipe cards) increase click-through rates by 20-30% on average.
Google uses structured data to understand what your page is about — not just what it says. Schema helps you rank for entity-based queries.
Paste the generated JSON-LD into your page's head tag. No coding required beyond a copy-paste.
Generates Article, Product, FAQ, LocalBusiness, HowTo, Organization, Event, Recipe, and more.
Live preview shows exactly how your rich snippet will appear in Google search results before you publish.
Clean JSON-LD output that passes Google's Rich Results Test. No deprecated properties, no syntax errors.
Schema markup is structured data you add to your HTML to tell search engines what your content is, not just what it says. Without it, Google has to guess whether your page is a product listing, a recipe, a local business, or a blog post. With schema, you remove the guesswork entirely. You explicitly declare: "this is a Product priced at $49 with a 4.5 star rating and 120 reviews" — and search engines treat that as fact.
Google recommends JSON-LD (JavaScript Object Notation for Linked Data) as the preferred format for structured data. It goes inside a <script type="application/ld+json"> tag in your page's head section. Unlike Microdata or RDFa, JSON-LD doesn't require you to sprinkle attributes throughout your HTML — it sits in one clean block, separate from your content. That makes it easier to add, easier to maintain, and harder to break during redesigns.
Schema markup is the gateway to rich results in Google. Star ratings beneath product listings. FAQ dropdowns that expand right in the search results. Recipe cards with cook times and calorie counts. Event dates and ticket prices. Job postings with salary ranges. These enhanced listings don't just look better — they take up more visual real estate on the results page and pull attention away from competitors. On average, pages with rich snippets see 20-30% higher click-through rates than standard blue links. That's the same traffic boost you'd get from moving up several positions — without changing your actual ranking.
There are hundreds of schema types on schema.org, but five cover the vast majority of use cases. Article and BlogPosting tell Google your content is editorial — critical for news carousels and Discover. Product enables price, availability, and review stars in shopping results. FAQ lets your frequently asked questions appear as expandable dropdowns directly in SERPs. LocalBusiness powers Google Maps integration, business hours, and the local pack. HowTo turns tutorial content into step-by-step rich snippets with images for each step.
This tool generates valid JSON-LD for 15+ schema types with a live preview, so you can see exactly what your rich result will look like before adding the markup to your site. Pick a type, fill in the fields, copy the output, paste it into your page's head. Done. Our audit tool checks for schema markup on your existing pages, and our AI FAQ generator can help you create FAQ content to pair with FAQ schema.
The most common structured data types and what they unlock in search results. Each one maps to a specific rich result format that Google supports.
For blog posts, news articles, and editorial content. Enables headline, author, date published, and featured image in search results. Required for Google Discover and news carousel eligibility. Use BlogPosting for blog content and NewsArticle for news.
Essential for ecommerce. Enables price, currency, availability (in stock / out of stock), and aggregate review stars directly in search results. Product schema is what powers Google Shopping's free listings and the price comparison panels. Without it, your products are invisible to Google's shopping features.
For pages with frequently asked questions. Enables expandable question-and-answer dropdowns directly in Google search results — your content takes up significantly more SERP real estate. One of the easiest schema types to implement and one of the most visually impactful. Works on any page that has a Q&A section, not just dedicated FAQ pages.
For businesses with a physical location. Powers Google Maps integration, the local pack (the 3-pack of businesses that appears for "near me" searches), and the knowledge panel with hours, address, and phone number. Subtypes like Restaurant, Dentist, or Store give Google even more context.
For tutorials, guides, and step-by-step instructions. Google renders these as numbered steps with optional images for each step, directly in search results. Great for DIY content, cooking instructions, technical guides, and any process-oriented content. Each step needs a name and description — keep steps concise for the best SERP display.
For your company or brand. Feeds Google's knowledge panel with your logo, social profiles, contact info, and founding details. Every site should have Organization schema on the homepage at minimum. It helps Google connect your brand across properties and is the foundation for entity-based SEO — how search engines understand who you are, not just what you publish.
Schema markup is a form of structured data that helps search engines understand the content and context of web pages, enabling rich snippets in search results.
After generating the markup with our tool, you can add it to the HTML of your web page, typically in the <head> section or where the relevant content appears.
The most beneficial schema types depend on your content, but common ones include Article, Product, Local Business, Event, and Recipe schemas.
Google has said structured data is not a direct ranking factor. But here's the thing — rich results increase your click-through rate, and CTR does influence rankings indirectly. Pages with rich snippets get 20-30% more clicks on average. More clicks signal to Google that your result is relevant, which can improve your position over time. So while schema won't move you from page 5 to page 1, it can absolutely help you climb within the top results where CTR differences matter most.
Yes, and you should. A single blog post can have Article schema (for the content itself), FAQ schema (for a Q&A section at the bottom), and Organization schema (for the publisher). Each type goes in its own <script type="application/ld+json"> block, or you can combine them in a single block using @graph. Our generator lets you create each type separately — just combine them in your page's head section.
Use Google's Rich Results Test at search.google.com/test/rich-results. Paste your URL after adding the schema markup and it will show which rich result types are eligible, any errors in your markup, and a preview of how your page will appear. For syntax validation without the rich result check, use the Schema Markup Validator. Run both after every change.