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Informational vs Navigational

Head-to-head search intent performance comparison based on real data

Based on 7,148 pages across 188 websites

Overall Winner
Tie
Both win 4 of 11 dimensions each
Metric Informational Navigational
Avg. Search Impressions
6,712 9,136
Avg. CTR
67.7% 168.5%
Avg. Position
30.6 21.7
Avg. Word Count
1,618 396
Readability Score
75.0/100 73.9/100
Avg. LCP
6.79s 7.32s
Avg. Internal Links
94 275
Structured Data Adoption
40.8% 31.4%
Alt Text Compliance
100.0% 100.0%
Avg. Load Time
2.13s 2.14s
Avg. Top 3 Keywords
33 17
Avg. Top 10 Keywords
45 32

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