Informational vs Navigational

Head-to-head search intent performance comparison based on real data

Based on 4,897 pages across 158 websites

Overall Winner

Navigational

Wins 4 of 11 dimensions (4 tied)

Metric	Informational	Navigational
Avg. Search Impressions	6,039	11,692
Avg. CTR	63.2%	122.6%
Avg. Position	31.5	23.8
Avg. Word Count	1,632	386
Readability Score	74.7/100	73.7/100
Avg. LCP	7.15s	7.16s
Avg. Internal Links	93	307
Structured Data Adoption	46.4%	33.3%
Alt Text Compliance	100.0%	100.0%
Avg. Load Time	1.97s	1.68s
Avg. Top 3 Keywords	35	17
Avg. Top 10 Keywords	43	35

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