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Informational vs Transactional

Head-to-head search intent performance comparison based on real data

Based on 11,660 pages across 189 websites

Overall Winner
Informational
Wins 8 of 11 dimensions (1 tied)
Metric Informational Transactional
Avg. Search Impressions
 7,110 2,226
Avg. CTR
 60.4% 69.7%
Avg. Position
 31.1 18.8
Avg. Word Count
 1,523 333
Readability Score
 75.2/100 73.1/100
Avg. LCP
 6.95s 14.20s
Avg. Internal Links
 115 32
Structured Data Adoption
 37.1% 21.8%
Alt Text Compliance
 60.9% 49.6%
Avg. Load Time
 3.18s 6.50s
Avg. Top 3 Keywords
 33 12
Avg. Top 10 Keywords
 47 16

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