Informational vs Transactional

Head-to-head search intent performance comparison based on real data

Based on 6,649 pages across 144 websites

Overall Winner

Informational

Wins 6 of 11 dimensions (4 tied)

Metric	Informational	Transactional
Avg. Search Impressions	6,039	2,753
Avg. CTR	63.2%	61.3%
Avg. Position	31.5	18.4
Avg. Word Count	1,632	328
Readability Score	74.7/100	72.4/100
Avg. LCP	7.15s	11.19s
Avg. Internal Links	93	34
Structured Data Adoption	46.4%	33.8%
Alt Text Compliance	100.0%	100.0%
Avg. Load Time	1.97s	1.91s
Avg. Top 3 Keywords	35	16
Avg. Top 10 Keywords	43	21

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