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Informational vs Transactional

Head-to-head search intent performance comparison based on real data

Based on 9,304 pages across 167 websites

Overall Winner
Informational
Wins 7 of 11 dimensions (3 tied)
Metric Informational Transactional
Avg. Search Impressions
 6,715 2,689
Avg. CTR
 67.7% 64.7%
Avg. Position
 30.6 18.0
Avg. Word Count
 1,617 340
Readability Score
 75.0/100 72.4/100
Avg. LCP
 6.79s 13.20s
Avg. Internal Links
 94 33
Structured Data Adoption
 40.8% 27.8%
Alt Text Compliance
 100.0% 100.0%
Avg. Load Time
 2.13s 3.67s
Avg. Top 3 Keywords
 33 14
Avg. Top 10 Keywords
 45 19

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