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Informational vs Transactional

Head-to-head search intent performance comparison based on real data

Based on 20,236 pages across 256 websites

Overall Winner
Informational
Wins 8 of 11 dimensions (1 tied)
Metric Informational Transactional
Avg. Search Impressions
 5,680 2,686
Avg. CTR
 45.1% 61.2%
Avg. Position
 29.6 19.4
Avg. Word Count
 1,363 436
Readability Score
 75.3/100 73.2/100
Avg. LCP
 6.90s 10.40s
Avg. Internal Links
 83 39
Structured Data Adoption
 33.3% 24.4%
Alt Text Compliance
 80.7% 56.2%
Avg. Load Time
 4.75s 6.37s
Avg. Top 3 Keywords
 31 13
Avg. Top 10 Keywords
 45 19

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