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Informational vs Transactional

Head-to-head search intent performance comparison based on real data

Based on 14,706 pages across 220 websites

Overall Winner
Informational
Wins 8 of 11 dimensions (1 tied)
Metric Informational Transactional
Avg. Search Impressions
 6,957 2,669
Avg. CTR
 54.4% 69.8%
Avg. Position
 30.7 19.0
Avg. Word Count
 1,390 340
Readability Score
 75.3/100 73.2/100
Avg. LCP
 7.07s 13.34s
Avg. Internal Links
 100 34
Structured Data Adoption
 31.3% 19.9%
Alt Text Compliance
 75.9% 54.0%
Avg. Load Time
 4.29s 6.44s
Avg. Top 3 Keywords
 32 11
Avg. Top 10 Keywords
 46 16

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