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Transactional vs Commercial Investigation

Head-to-head search intent performance comparison based on real data

Based on 8,060 pages across 197 websites

Overall Winner
Commercial Investigation
Wins 8 of 11 dimensions (1 tied)
Metric Transactional Commercial Investigation
Avg. Search Impressions
 2,663 10,474
Avg. CTR
 70.0% 58.7%
Avg. Position
 19.0 26.9
Avg. Word Count
 340 1,024
Readability Score
 73.2/100 74.1/100
Avg. LCP
 13.36s 8.90s
Avg. Internal Links
 34 101
Structured Data Adoption
 19.9% 40.8%
Alt Text Compliance
 54.0% 62.6%
Avg. Load Time
 6.42s 4.04s
Avg. Top 3 Keywords
 11 43
Avg. Top 10 Keywords
 16 64

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