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Transactional vs Commercial Investigation

Head-to-head search intent performance comparison based on real data

Based on 7,100 pages across 168 websites

Overall Winner
Commercial Investigation
Wins 7 of 11 dimensions (2 tied)
Metric Transactional Commercial Investigation
Avg. Search Impressions
 2,225 11,109
Avg. CTR
 69.8% 58.6%
Avg. Position
 18.8 26.7
Avg. Word Count
 333 974
Readability Score
 73.1/100 73.8/100
Avg. LCP
 14.20s 9.33s
Avg. Internal Links
 32 107
Structured Data Adoption
 21.8% 48.0%
Alt Text Compliance
 49.8% 48.4%
Avg. Load Time
 6.50s 3.24s
Avg. Top 3 Keywords
 12 45
Avg. Top 10 Keywords
 16 66

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