Transactional vs Commercial Investigation

Head-to-head search intent performance comparison based on real data

Based on 4,649 pages across 133 websites

Overall Winner

Commercial Investigation

Wins 6 of 11 dimensions (3 tied)

Metric	Transactional	Commercial Investigation
Avg. Search Impressions	2,753	10,200
Avg. CTR	61.3%	52.2%
Avg. Position	18.4	27.4
Avg. Word Count	328	992
Readability Score	72.4/100	73.5/100
Avg. LCP	11.19s	7.99s
Avg. Internal Links	34	111
Structured Data Adoption	33.8%	61.8%
Alt Text Compliance	100.0%	100.0%
Avg. Load Time	1.91s	1.84s
Avg. Top 3 Keywords	16	44
Avg. Top 10 Keywords	21	63

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