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Transactional vs Commercial Investigation

Head-to-head search intent performance comparison based on real data

Based on 6,234 pages across 146 websites

Overall Winner
Commercial Investigation
Wins 7 of 11 dimensions (2 tied)
Metric Transactional Commercial Investigation
Avg. Search Impressions
 2,689 9,170
Avg. CTR
 64.7% 59.2%
Avg. Position
 18.0 26.6
Avg. Word Count
 340 928
Readability Score
 72.4/100 74.2/100
Avg. LCP
 13.21s 8.72s
Avg. Internal Links
 33 106
Structured Data Adoption
 27.8% 49.1%
Alt Text Compliance
 100.0% 100.0%
Avg. Load Time
 3.67s 1.94s
Avg. Top 3 Keywords
 14 41
Avg. Top 10 Keywords
 19 61

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