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Transactional vs Commercial Investigation

Head-to-head search intent performance comparison based on real data

Based on 10,378 pages across 216 websites

Overall Winner
Commercial Investigation
Wins 8 of 11 dimensions (1 tied)
Metric Transactional Commercial Investigation
Avg. Search Impressions
 2,686 7,742
Avg. CTR
 61.2% 52.6%
Avg. Position
 19.4 25.8
Avg. Word Count
 436 1,068
Readability Score
 73.2/100 74.6/100
Avg. LCP
 10.40s 7.93s
Avg. Internal Links
 39 98
Structured Data Adoption
 24.4% 30.6%
Alt Text Compliance
 56.2% 75.6%
Avg. Load Time
 6.37s 5.19s
Avg. Top 3 Keywords
 13 38
Avg. Top 10 Keywords
 19 60

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