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Commercial Investigation vs Navigational

Head-to-head search intent performance comparison based on real data

Based on 5,847 pages across 263 websites

Overall Winner
Navigational
Wins 5 of 11 dimensions (3 tied)
Metric Commercial Investigation Navigational
Avg. Search Impressions
 7,747 29,088
Avg. CTR
 52.6% 183.5%
Avg. Position
 25.8 26.0
Avg. Word Count
 1,068 521
Readability Score
 74.6/100 74.8/100
Avg. LCP
 7.93s 10.03s
Avg. Internal Links
 98 220
Structured Data Adoption
 30.6% 49.5%
Alt Text Compliance
 75.7% 76.8%
Avg. Load Time
 5.19s 6.09s
Avg. Top 3 Keywords
 38 33
Avg. Top 10 Keywords
 60 65

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