Commercial Investigation vs Navigational

Head-to-head search intent performance comparison based on real data

Based on 2,897 pages across 147 websites

Overall Winner

Navigational

Wins 5 of 11 dimensions (3 tied)

Metric	Commercial Investigation	Navigational
Avg. Search Impressions	10,200	11,692
Avg. CTR	52.2%	122.6%
Avg. Position	27.4	23.8
Avg. Word Count	992	386
Readability Score	73.5/100	73.7/100
Avg. LCP	7.99s	7.16s
Avg. Internal Links	111	307
Structured Data Adoption	61.8%	33.3%
Alt Text Compliance	100.0%	100.0%
Avg. Load Time	1.84s	1.68s
Avg. Top 3 Keywords	44	17
Avg. Top 10 Keywords	63	35

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