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Commercial Investigation vs Navigational

Head-to-head search intent performance comparison based on real data

Based on 4,132 pages across 198 websites

Overall Winner
Navigational
Wins 6 of 11 dimensions (1 tied)
Metric Commercial Investigation Navigational
Avg. Search Impressions
 11,114 22,861
Avg. CTR
 58.6% 182.9%
Avg. Position
 26.7 23.2
Avg. Word Count
 974 452
Readability Score
 73.8/100 74.5/100
Avg. LCP
 9.33s 8.51s
Avg. Internal Links
 107 252
Structured Data Adoption
 48.0% 34.6%
Alt Text Compliance
 48.4% 53.1%
Avg. Load Time
 3.24s 5.72s
Avg. Top 3 Keywords
 45 31
Avg. Top 10 Keywords
 66 52

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