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Commercial Investigation vs Navigational

Head-to-head search intent performance comparison based on real data

Based on 4,076 pages across 167 websites

Overall Winner
Navigational
Wins 4 of 11 dimensions (4 tied)
Metric Commercial Investigation Navigational
Avg. Search Impressions
 9,170 9,136
Avg. CTR
 59.2% 168.5%
Avg. Position
 26.6 21.7
Avg. Word Count
 928 396
Readability Score
 74.2/100 73.9/100
Avg. LCP
 8.72s 7.32s
Avg. Internal Links
 106 275
Structured Data Adoption
 49.1% 31.4%
Alt Text Compliance
 100.0% 100.0%
Avg. Load Time
 1.94s 2.14s
Avg. Top 3 Keywords
 41 17
Avg. Top 10 Keywords
 61 32

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