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Commercial Investigation vs Navigational

Head-to-head search intent performance comparison based on real data

Based on 4,590 pages across 231 websites

Overall Winner
Tie
Both win 4 of 11 dimensions each
Metric Commercial Investigation Navigational
Avg. Search Impressions
 10,525 24,175
Avg. CTR
 58.3% 221.1%
Avg. Position
 26.9 24.5
Avg. Word Count
 1,025 453
Readability Score
 74.2/100 74.6/100
Avg. LCP
 8.90s 9.10s
Avg. Internal Links
 101 234
Structured Data Adoption
 40.4% 36.9%
Alt Text Compliance
 62.6% 64.2%
Avg. Load Time
 4.07s 6.40s
Avg. Top 3 Keywords
 44 27
Avg. Top 10 Keywords
 64 46

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