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Transactional vs Navigational

Head-to-head search intent performance comparison based on real data

Based on 3,948 pages across 163 websites

Overall Winner
Navigational
Wins 8 of 11 dimensions (2 tied)
Metric Transactional Navigational
Avg. Search Impressions
 2,669 24,174
Avg. CTR
 69.8% 221.1%
Avg. Position
 19.0 24.5
Avg. Word Count
 340 453
Readability Score
 73.2/100 74.6/100
Avg. LCP
 13.34s 9.10s
Avg. Internal Links
 34 234
Structured Data Adoption
 19.9% 36.9%
Alt Text Compliance
 54.0% 64.2%
Avg. Load Time
 6.44s 6.40s
Avg. Top 3 Keywords
 11 27
Avg. Top 10 Keywords
 16 46

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