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Transactional vs Navigational

Head-to-head search intent performance comparison based on real data

Based on 3,318 pages across 131 websites

Overall Winner
Navigational
Wins 8 of 11 dimensions (2 tied)
Metric Transactional Navigational
Avg. Search Impressions
 2,231 23,193
Avg. CTR
 69.8% 177.5%
Avg. Position
 18.8 23.3
Avg. Word Count
 334 450
Readability Score
 73.1/100 74.6/100
Avg. LCP
 14.21s 8.44s
Avg. Internal Links
 32 261
Structured Data Adoption
 21.9% 33.1%
Alt Text Compliance
 50.1% 52.3%
Avg. Load Time
 6.49s 5.58s
Avg. Top 3 Keywords
 12 31
Avg. Top 10 Keywords
 17 52

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