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Transactional vs Navigational

Head-to-head search intent performance comparison based on real data

Based on 5,313 pages across 197 websites

Overall Winner
Navigational
Wins 7 of 11 dimensions (3 tied)
Metric Transactional Navigational
Avg. Search Impressions
 2,685 29,088
Avg. CTR
 61.3% 183.5%
Avg. Position
 19.4 26.0
Avg. Word Count
 436 521
Readability Score
 73.2/100 74.8/100
Avg. LCP
 10.38s 10.03s
Avg. Internal Links
 39 220
Structured Data Adoption
 24.4% 49.5%
Alt Text Compliance
 56.1% 76.8%
Avg. Load Time
 6.38s 6.09s
Avg. Top 3 Keywords
 13 33
Avg. Top 10 Keywords
 19 65

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