Transactional vs Navigational

Head-to-head search intent performance comparison based on real data

Based on 1,932 pages across 82 websites

Overall Winner

Navigational

Wins 6 of 11 dimensions (4 tied)

Metric	Transactional	Navigational
Avg. Search Impressions	2,753	11,692
Avg. CTR	61.3%	122.6%
Avg. Position	18.4	23.8
Avg. Word Count	328	386
Readability Score	72.4/100	73.7/100
Avg. LCP	11.19s	7.16s
Avg. Internal Links	34	307
Structured Data Adoption	33.8%	33.3%
Alt Text Compliance	100.0%	100.0%
Avg. Load Time	1.91s	1.68s
Avg. Top 3 Keywords	16	17
Avg. Top 10 Keywords	21	35

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