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Transactional vs Navigational

Head-to-head search intent performance comparison based on real data

Based on 2,432 pages across 103 websites

Overall Winner
Navigational
Wins 8 of 11 dimensions (2 tied)
Metric Transactional Navigational
Avg. Search Impressions
 2,689 9,136
Avg. CTR
 64.7% 168.5%
Avg. Position
 18.0 21.7
Avg. Word Count
 340 396
Readability Score
 72.4/100 73.9/100
Avg. LCP
 13.21s 7.32s
Avg. Internal Links
 33 275
Structured Data Adoption
 27.8% 31.4%
Alt Text Compliance
 100.0% 100.0%
Avg. Load Time
 3.67s 2.14s
Avg. Top 3 Keywords
 14 17
Avg. Top 10 Keywords
 19 32

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