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Informational vs Commercial Investigation

Head-to-head search intent performance comparison based on real data

Based on 12,416 pages across 254 websites

Overall Winner
Commercial Investigation
Wins 5 of 11 dimensions (3 tied)
Metric Informational Commercial Investigation
Avg. Search Impressions
 7,107 11,104
Avg. CTR
 60.2% 58.5%
Avg. Position
 31.0 26.7
Avg. Word Count
 1,525 972
Readability Score
 75.2/100 73.8/100
Avg. LCP
 6.95s 9.32s
Avg. Internal Links
 115 107
Structured Data Adoption
 37.3% 48.0%
Alt Text Compliance
 61.0% 48.8%
Avg. Load Time
 3.18s 3.22s
Avg. Top 3 Keywords
 33 45
Avg. Top 10 Keywords
 47 66

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