Head-to-head search intent performance comparison based on real data
Based on 7,614 pages across 209 websites
| Metric | Informational | Commercial Investigation |
|---|---|---|
|
Avg. Search Impressions
|
6,039 | 10,200 |
|
Avg. CTR
|
63.2% | 52.2% |
|
Avg. Position
|
31.5 | 27.4 |
|
Avg. Word Count
|
1,632 | 992 |
|
Readability Score
|
74.7/100 | 73.5/100 |
|
Avg. LCP
|
7.15s | 7.99s |
|
Avg. Internal Links
|
93 | 111 |
|
Structured Data Adoption
|
46.4% | 61.8% |
|
Alt Text Compliance
|
100.0% | 100.0% |
|
Avg. Load Time
|
1.97s | 1.84s |
|
Avg. Top 3 Keywords
|
35 | 44 |
|
Avg. Top 10 Keywords
|
43 | 63 |
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