seojuice

Informational vs Commercial Investigation

Head-to-head search intent performance comparison based on real data

Based on 20,776 pages across 322 websites

Overall Winner
Commercial Investigation
Wins 6 of 11 dimensions (2 tied)
Metric Informational Commercial Investigation
Avg. Search Impressions
 5,679 7,742
Avg. CTR
 45.1% 52.6%
Avg. Position
 29.6 25.8
Avg. Word Count
 1,363 1,068
Readability Score
 75.3/100 74.6/100
Avg. LCP
 6.90s 7.93s
Avg. Internal Links
 83 98
Structured Data Adoption
 33.3% 30.6%
Alt Text Compliance
 80.7% 75.6%
Avg. Load Time
 4.75s 5.19s
Avg. Top 3 Keywords
 31 38
Avg. Top 10 Keywords
 45 60

Related Comparisons

Informational vs Transactional Transactional vs Commercial Investigation Informational vs Navigational Commercial Investigation vs Navigational

Want deeper SEO insights for your site?

SEOJuice automatically optimizes your SEO with AI-powered internal linking, on-page fixes, and more.

Start 7-day trial →