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Informational vs Commercial Investigation

Head-to-head search intent performance comparison based on real data

Based on 10,950 pages across 231 websites

Overall Winner
Commercial Investigation
Wins 6 of 11 dimensions (3 tied)
Metric Informational Commercial Investigation
Avg. Search Impressions
 6,712 9,170
Avg. CTR
 67.7% 59.2%
Avg. Position
 30.6 26.6
Avg. Word Count
 1,618 928
Readability Score
 75.0/100 74.2/100
Avg. LCP
 6.79s 8.72s
Avg. Internal Links
 94 106
Structured Data Adoption
 40.8% 49.1%
Alt Text Compliance
 100.0% 100.0%
Avg. Load Time
 2.13s 1.94s
Avg. Top 3 Keywords
 33 41
Avg. Top 10 Keywords
 45 61

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