How do informational, commercial, transactional, and navigational pages perform in search? Here's the data.
Based on analysis of 36,089 pages across 157 websites
Users researching before making a purchase decision
Users ready to take action — buy, sign up, or convert
Users seeking information, answers, or education
Articles, FAQ pages, how-to guides, educational content. Users want to learn something.
Reviews, comparisons, listicles, category pages. Users are researching before buying.
Product pages, service pages, landing pages. Users are ready to take action.
Home pages, about pages, contact pages. Users want a specific destination.
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