Ecommerce / Cosmetics

Cosmetics SEO Benchmarks Ecommerce Industry

Compare SEO performance metrics for Cosmetics websites in the Ecommerce industry.

10
Websites
1,154
Pages
Mar '26
Updated

Core SEO Metrics

On-Page Optimization

7 sites
74
0 74 median 100
Good

How well pages are optimized for search engines in the Ecommerce industry (Cosmetics niche), including title tags, meta descriptions, and content structure

Significant outliers present in On-Page Optimization

Content Quality

7 sites
68
0 68 median 100
Fair

Assessment of content uniqueness, relevance, and depth in the Ecommerce industry (Cosmetics niche), based on AI analysis and readability metrics

Technical SEO Health

7 sites
54
0 54 median 100
Needs Work

Technical optimization level in the Ecommerce industry (Cosmetics niche), including site architecture, crawlability, and indexation status

Significant outliers present in Technical SEO Health

Accessibility

7 sites
88
0 88 median 100
Excellent

WCAG compliance score in the Ecommerce industry (Cosmetics niche), measuring how accessible your content is to all users including those with disabilities

Significant outliers present in Accessibility

Performance

Page Speed

7 sites
1.14s
0s 5s 10s+
0.5s 1.1s median 18.5s
Excellent

Average time in seconds for pages to become fully interactive in the Ecommerce industry (Cosmetics niche)

High variation in Page Speed across the industry

Significant outliers present in Page Speed

Fast Pages Ratio

7 sites
86.7%
0% 87% median 98%
Excellent

Percentage of pages loading under 3 seconds in the Ecommerce industry (Cosmetics niche), a key user experience metric

High variation in Fast Pages Ratio across the industry

Slow Pages Ratio

7 sites
2.8%
0% 3% median 95%
Excellent

Percentage of pages taking over 5 seconds to load in the Ecommerce industry (Cosmetics niche), potentially affecting user experience

High variation in Slow Pages Ratio across the industry

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Mobile & Structure

Mobile Friendly

7 sites
100.0%
0% 100% median 100%
Excellent

Mobile optimization score in the Ecommerce industry (Cosmetics niche), based on Google's mobile-first indexing criteria

High variation in Mobile Friendly across the industry

Internal Linking

7 sites
100.0%
64% 100% median 100%
Excellent

Quality and distribution of internal links in the Ecommerce industry (Cosmetics niche), measuring site structure effectiveness

Significant outliers present in Internal Linking

On-Page Optimization

Meta Tags

7 sites
85.7%
44% 86% median 100%
Excellent

Completeness and optimization of meta tags in the Ecommerce industry (Cosmetics niche), including titles, descriptions, and structured data

Image Optimization

7 sites
69.8%
12% 70% median 92%
Fair

Image compression and alt text optimization score in the Ecommerce industry (Cosmetics niche), balancing quality and performance

High variation in Image Optimization across the industry

Rankings & Traffic

Total Keywords

5 sites
3
median across industry
1 3 median 56
Typical

Average number of keywords ranking in top 100 positions in the Ecommerce industry (Cosmetics niche)

High variation in Total Keywords across the industry

Significant outliers present in Total Keywords

Top 3 Keywords

5 sites
0
median across industry
0 — no variation
Limited Data

Average number of keywords ranking in top 3 positions in the Ecommerce industry (Cosmetics niche), driving significant organic traffic

Only 0.0% of sites have data for this metric. Results may not be representative.

Estimated Traffic

5 sites
3
median across industry
0 3 median 15
Typical

Estimated average monthly organic visitors in the Ecommerce industry (Cosmetics niche), based on ranking positions and search volumes

High variation in Estimated Traffic across the industry

Significant outliers present in Estimated Traffic

Backlinks

Backlink Quality

6 sites
14
0 14 median 100
Poor

Backlink domain diversity score in the Ecommerce industry (Cosmetics niche), measuring the variety and distribution of referring domains

High variation in Backlink Quality across the industry

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About This Data

Benchmarks calculated from 10 websites in the Ecommerce industry, specifically the Cosmetics niche.

Values show medians with 10th-90th percentile ranges. Total pages analyzed: 1,154.

Last updated: March 21, 2026

Frequently Asked Questions

These benchmarks are calculated from 10 websites in the Ecommerce industry, specifically in the Cosmetics niche. We analyze multiple metrics across all websites to provide accurate industry standards.

Ecommerce websites often have specific requirements and challenges. Key focus areas include product page optimization, category structure, and conversion optimization.

Based on our analysis of Cosmetics websites in the Ecommerce industry, common challenges include industry-specific compliance, user experience, and content optimization.

The ranges show the 10th to 90th percentiles, excluding outliers to give you a realistic view of typical performance in the Ecommerce industry for Cosmetics websites.

This data was last updated March 2026, analyzing 1,154 pages in the Ecommerce industry.

Use these Ecommerce Cosmetics benchmarks to identify areas for improvement and prioritize your SEO efforts. Focus on metrics where you fall below the industry median.

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