Ecommerce / Beauty

Beauty SEO Benchmarks Ecommerce Industry

Compare SEO performance metrics for Beauty websites in the Ecommerce industry.

78
Websites
6,216
Pages
Sep '26
Updated

Core SEO Metrics

On-Page Optimization

68 sites
82
0 82 median 100
Excellent

How well pages are optimized for search engines in the Ecommerce industry (Beauty niche), including title tags, meta descriptions, and content structure

Content Quality

68 sites
74
0 74 median 100
Good

Assessment of content uniqueness, relevance, and depth in the Ecommerce industry (Beauty niche), based on AI analysis and readability metrics

Technical SEO Health

68 sites
59
0 59 median 100
Needs Work

Technical optimization level in the Ecommerce industry (Beauty niche), including site architecture, crawlability, and indexation status

Accessibility

68 sites
96
0 96 median 100
Excellent

WCAG compliance score in the Ecommerce industry (Beauty niche), measuring how accessible your content is to all users including those with disabilities

Performance

Page Speed

68 sites
1.71s
0s 5s 10s+
0.0s 1.7s median 7.6s
Excellent

Average time in seconds for pages to become fully interactive in the Ecommerce industry (Beauty niche)

High variation in Page Speed across the industry

Significant outliers present in Page Speed

Fast Pages Ratio

68 sites
26.8%
0% 27% median 100%
Poor

Percentage of pages loading under 3 seconds in the Ecommerce industry (Beauty niche), a key user experience metric

High variation in Fast Pages Ratio across the industry

Slow Pages Ratio

68 sites
0.0%
0% 0% median 85%
Excellent

Percentage of pages taking over 5 seconds to load in the Ecommerce industry (Beauty niche), potentially affecting user experience

High variation in Slow Pages Ratio across the industry

Significant outliers present in Slow Pages Ratio

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Mobile & Structure

Mobile Friendly

68 sites
100.0%
0% 100% median 100%
Excellent

Mobile optimization score in the Ecommerce industry (Beauty niche), based on Google's mobile-first indexing criteria

High variation in Mobile Friendly across the industry

Internal Linking

68 sites
100.0%
0% 100% median 100%
Excellent

Quality and distribution of internal links in the Ecommerce industry (Beauty niche), measuring site structure effectiveness

Significant outliers present in Internal Linking

On-Page Optimization

Meta Tags

68 sites
100.0%
26% 100% median 100%
Excellent

Completeness and optimization of meta tags in the Ecommerce industry (Beauty niche), including titles, descriptions, and structured data

Significant outliers present in Meta Tags

Image Optimization

68 sites
88.7%
33% 89% median 100%
Excellent

Image compression and alt text optimization score in the Ecommerce industry (Beauty niche), balancing quality and performance

Significant outliers present in Image Optimization

Rankings & Traffic

Total Keywords

56 sites
3
median across industry
1 3 median 209
Typical

Average number of keywords ranking in top 100 positions in the Ecommerce industry (Beauty niche)

High variation in Total Keywords across the industry

Significant outliers present in Total Keywords

Top 3 Keywords

56 sites
0
median across industry
0 0 median 3
Limited Data

Average number of keywords ranking in top 3 positions in the Ecommerce industry (Beauty niche), driving significant organic traffic

Only 14.3% of sites have data for this metric. Results may not be representative.

High variation in Top 3 Keywords across the industry

Significant outliers present in Top 3 Keywords

Estimated Traffic

56 sites
2
median across industry
0 2 median 189
Typical

Estimated average monthly organic visitors in the Ecommerce industry (Beauty niche), based on ranking positions and search volumes

High variation in Estimated Traffic across the industry

Significant outliers present in Estimated Traffic

Backlinks

Domain Authority

49 sites
46
0 46 median 100
Poor

Backlink domain diversity score in the Ecommerce industry (Beauty niche), measuring the variety and distribution of referring domains

High variation in Domain Authority across the industry

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About This Data

Benchmarks calculated from 78 websites in the Ecommerce industry , specifically the Beauty niche .

Values show medians with 10th-90th percentile ranges. Total pages analyzed: 6,216.

Last updated: September 5, 2026

Frequently Asked Questions

These benchmarks are calculated from 78 websites in the Ecommerce industry , specifically in the Beauty niche . We analyze multiple metrics across all websites to provide accurate industry standards.

Ecommerce websites often have specific requirements and challenges. Key focus areas include product page optimization, category structure, and conversion optimization.

Based on our analysis of Beauty websites in the Ecommerce industry, common challenges include industry-specific compliance, user experience, and content optimization.

The ranges show the 10th to 90th percentiles, excluding outliers to give you a realistic view of typical performance in the Ecommerce industry for Beauty websites .

This data was last updated September 2026, analyzing 6,216 pages in the Ecommerce industry .

Use these Ecommerce Beauty benchmarks to identify areas for improvement and prioritize your SEO efforts. Focus on metrics where you fall below the industry median.

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