Ecommerce / Fashion

Fashion SEO Benchmarks Ecommerce Industry

Compare SEO performance metrics for Fashion websites in the Ecommerce industry.

168
Websites
10,733
Pages
Oct '26
Updated

Core SEO Metrics

On-Page Optimization

151 sites
85
0 85 median 100
Excellent

How well pages are optimized for search engines in the Ecommerce industry (Fashion niche), including title tags, meta descriptions, and content structure

Content Quality

151 sites
82
0 82 median 100
Excellent

Assessment of content uniqueness, relevance, and depth in the Ecommerce industry (Fashion niche), based on AI analysis and readability metrics

Technical SEO Health

151 sites
59
0 59 median 100
Needs Work

Technical optimization level in the Ecommerce industry (Fashion niche), including site architecture, crawlability, and indexation status

Accessibility

150 sites
100
0 100 median 100
Excellent

WCAG compliance score in the Ecommerce industry (Fashion niche), measuring how accessible your content is to all users including those with disabilities

Significant outliers present in Accessibility

Performance

Page Speed

151 sites
1.53s
0s 5s 10s+
0.0s 1.5s median 9.0s
Excellent

Average time in seconds for pages to become fully interactive in the Ecommerce industry (Fashion niche)

High variation in Page Speed across the industry

Significant outliers present in Page Speed

Fast Pages Ratio

151 sites
10.0%
0% 10% median 100%
Poor

Percentage of pages loading under 3 seconds in the Ecommerce industry (Fashion niche), a key user experience metric

High variation in Fast Pages Ratio across the industry

Slow Pages Ratio

151 sites
0.0%
0% 0% median 90%
Excellent

Percentage of pages taking over 5 seconds to load in the Ecommerce industry (Fashion niche), potentially affecting user experience

High variation in Slow Pages Ratio across the industry

Significant outliers present in Slow Pages Ratio

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Mobile & Structure

Mobile Friendly

151 sites
0.0%
0% 0% median 100%
Poor

Mobile optimization score in the Ecommerce industry (Fashion niche), based on Google's mobile-first indexing criteria

High variation in Mobile Friendly across the industry

Internal Linking

151 sites
100.0%
6% 100% median 100%
Excellent

Quality and distribution of internal links in the Ecommerce industry (Fashion niche), measuring site structure effectiveness

Significant outliers present in Internal Linking

On-Page Optimization

Meta Tags

151 sites
100.0%
0% 100% median 100%
Excellent

Completeness and optimization of meta tags in the Ecommerce industry (Fashion niche), including titles, descriptions, and structured data

High variation in Meta Tags across the industry

Image Optimization

151 sites
94.3%
46% 94% median 100%
Excellent

Image compression and alt text optimization score in the Ecommerce industry (Fashion niche), balancing quality and performance

Significant outliers present in Image Optimization

Rankings & Traffic

Total Keywords

106 sites
13
median across industry
1 13 median 810
Typical

Average number of keywords ranking in top 100 positions in the Ecommerce industry (Fashion niche)

High variation in Total Keywords across the industry

Significant outliers present in Total Keywords

Top 3 Keywords

106 sites
0
median across industry
0 0 median 30
Typical

Average number of keywords ranking in top 3 positions in the Ecommerce industry (Fashion niche), driving significant organic traffic

High variation in Top 3 Keywords across the industry

Significant outliers present in Top 3 Keywords

Estimated Traffic

106 sites
6
median across industry
0 6 median 2937
Typical

Estimated average monthly organic visitors in the Ecommerce industry (Fashion niche), based on ranking positions and search volumes

High variation in Estimated Traffic across the industry

Significant outliers present in Estimated Traffic

Backlinks

Domain Authority

110 sites
50
0 50 median 100
Poor

Backlink domain diversity score in the Ecommerce industry (Fashion niche), measuring the variety and distribution of referring domains

High variation in Domain Authority across the industry

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About This Data

Benchmarks calculated from 168 websites in the Ecommerce industry , specifically the Fashion niche .

Values show medians with 10th-90th percentile ranges. Total pages analyzed: 10,733.

Last updated: October 20, 2026

Frequently Asked Questions

These benchmarks are calculated from 168 websites in the Ecommerce industry , specifically in the Fashion niche . We analyze multiple metrics across all websites to provide accurate industry standards.

Ecommerce websites often have specific requirements and challenges. Key focus areas include product page optimization, category structure, and conversion optimization.

Based on our analysis of Fashion websites in the Ecommerce industry, common challenges include industry-specific compliance, user experience, and content optimization.

The ranges show the 10th to 90th percentiles, excluding outliers to give you a realistic view of typical performance in the Ecommerce industry for Fashion websites .

This data was last updated October 2026, analyzing 10,733 pages in the Ecommerce industry .

Use these Ecommerce Fashion benchmarks to identify areas for improvement and prioritize your SEO efforts. Focus on metrics where you fall below the industry median.

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