Real Estate Industry

Real Estate Industry SEO Benchmarks Performance Analysis & Metrics

Detailed SEO benchmarks across 186 Real Estate websites.

186
Websites
7,739
Pages
Sep '26
Updated

Core SEO Metrics

On-Page Optimization

168 sites
82
0 82 median 100
Excellent

How well pages are optimized for search engines in the Real Estate industry, including title tags, meta descriptions, and content structure

Content Quality

168 sites
79
0 79 median 100
Good

Assessment of content uniqueness, relevance, and depth in the Real Estate industry, based on AI analysis and readability metrics

Technical SEO Health

168 sites
64
0 64 median 100
Fair

Technical optimization level in the Real Estate industry, including site architecture, crawlability, and indexation status

Accessibility

168 sites
99
0 99 median 100
Excellent

WCAG compliance score in the Real Estate industry, measuring how accessible your content is to all users including those with disabilities

Significant outliers present in Accessibility

Performance

Page Speed

168 sites
1.90s
0s 5s 10s+
0.0s 1.9s median 8.2s
Excellent

Average time in seconds for pages to become fully interactive in the Real Estate industry

Significant outliers present in Page Speed

Fast Pages Ratio

168 sites
25.7%
0% 26% median 100%
Poor

Percentage of pages loading under 3 seconds in the Real Estate industry, a key user experience metric

High variation in Fast Pages Ratio across the industry

Slow Pages Ratio

168 sites
3.2%
0% 3% median 94%
Excellent

Percentage of pages taking over 5 seconds to load in the Real Estate industry, potentially affecting user experience

High variation in Slow Pages Ratio across the industry

Significant outliers present in Slow Pages Ratio

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Mobile & Structure

Mobile Friendly

168 sites
0.0%
0% 0% median 100%
Poor

Mobile optimization score in the Real Estate industry, based on Google's mobile-first indexing criteria

High variation in Mobile Friendly across the industry

Internal Linking

168 sites
100.0%
72% 100% median 100%
Excellent

Quality and distribution of internal links in the Real Estate industry, measuring site structure effectiveness

Significant outliers present in Internal Linking

On-Page Optimization

Meta Tags

168 sites
96.7%
17% 97% median 100%
Excellent

Completeness and optimization of meta tags in the Real Estate industry, including titles, descriptions, and structured data

Image Optimization

168 sites
85.1%
28% 85% median 100%
Excellent

Image compression and alt text optimization score in the Real Estate industry, balancing quality and performance

Rankings & Traffic

Total Keywords

128 sites
6
median across industry
1 6 median 138
Typical

Average number of keywords ranking in top 100 positions in the Real Estate industry

High variation in Total Keywords across the industry

Significant outliers present in Total Keywords

Top 3 Keywords

128 sites
0
median across industry
0 0 median 8
Typical

Average number of keywords ranking in top 3 positions in the Real Estate industry, driving significant organic traffic

High variation in Top 3 Keywords across the industry

Significant outliers present in Top 3 Keywords

Estimated Traffic

128 sites
3
median across industry
0 3 median 290
Typical

Estimated average monthly organic visitors in the Real Estate industry, based on ranking positions and search volumes

High variation in Estimated Traffic across the industry

Significant outliers present in Estimated Traffic

Backlinks

Domain Authority

112 sites
47
0 47 median 100
Poor

Backlink domain diversity score in the Real Estate industry, measuring the variety and distribution of referring domains

High variation in Domain Authority across the industry

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About This Data

Benchmarks calculated from 186 websites in the Real Estate industry .

Values show medians with 10th-90th percentile ranges. Total pages analyzed: 7,739.

Last updated: September 17, 2026

Frequently Asked Questions

These benchmarks are calculated from 186 websites in the Real Estate industry . We analyze multiple metrics across all websites to provide accurate industry standards.

Real Estate websites often have specific requirements and challenges. Critical elements include location-based SEO, property listing optimization, and local search presence.

The ranges show the 10th to 90th percentiles, excluding outliers to give you a realistic view of typical performance in the Real Estate industry .

This data was last updated September 2026, analyzing 7,739 pages in the Real Estate industry .

Use these Real Estate benchmarks to identify areas for improvement and prioritize your SEO efforts. Focus on metrics where you fall below the industry median.

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