Travel Industry

Travel Industry SEO Benchmarks Performance Analysis & Metrics

Detailed SEO benchmarks across 281 Travel websites.

281
Websites
19,202
Pages
Sep '26
Updated

Core SEO Metrics

On-Page Optimization

247 sites
84
0 84 median 100
Excellent

How well pages are optimized for search engines in the Travel industry, including title tags, meta descriptions, and content structure

Content Quality

247 sites
81
0 81 median 100
Excellent

Assessment of content uniqueness, relevance, and depth in the Travel industry, based on AI analysis and readability metrics

Technical SEO Health

247 sites
59
0 59 median 100
Needs Work

Technical optimization level in the Travel industry, including site architecture, crawlability, and indexation status

Accessibility

246 sites
100
0 100 median 100
Excellent

WCAG compliance score in the Travel industry, measuring how accessible your content is to all users including those with disabilities

Significant outliers present in Accessibility

Performance

Page Speed

247 sites
1.57s
0s 5s 10s+
0.0s 1.6s median 7.8s
Excellent

Average time in seconds for pages to become fully interactive in the Travel industry

High variation in Page Speed across the industry

Significant outliers present in Page Speed

Fast Pages Ratio

247 sites
26.3%
0% 26% median 100%
Poor

Percentage of pages loading under 3 seconds in the Travel industry, a key user experience metric

High variation in Fast Pages Ratio across the industry

Slow Pages Ratio

247 sites
0.0%
0% 0% median 96%
Excellent

Percentage of pages taking over 5 seconds to load in the Travel industry, potentially affecting user experience

High variation in Slow Pages Ratio across the industry

Significant outliers present in Slow Pages Ratio

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Mobile & Structure

Mobile Friendly

247 sites
100.0%
0% 100% median 100%
Excellent

Mobile optimization score in the Travel industry, based on Google's mobile-first indexing criteria

High variation in Mobile Friendly across the industry

Internal Linking

247 sites
100.0%
0% 100% median 100%
Excellent

Quality and distribution of internal links in the Travel industry, measuring site structure effectiveness

Significant outliers present in Internal Linking

On-Page Optimization

Meta Tags

247 sites
100.0%
38% 100% median 100%
Excellent

Completeness and optimization of meta tags in the Travel industry, including titles, descriptions, and structured data

Significant outliers present in Meta Tags

Image Optimization

247 sites
90.3%
26% 90% median 100%
Excellent

Image compression and alt text optimization score in the Travel industry, balancing quality and performance

Significant outliers present in Image Optimization

Rankings & Traffic

Total Keywords

196 sites
13
median across industry
1 13 median 292
Typical

Average number of keywords ranking in top 100 positions in the Travel industry

High variation in Total Keywords across the industry

Significant outliers present in Total Keywords

Top 3 Keywords

196 sites
0
median across industry
0 0 median 5
Typical

Average number of keywords ranking in top 3 positions in the Travel industry, driving significant organic traffic

High variation in Top 3 Keywords across the industry

Significant outliers present in Top 3 Keywords

Estimated Traffic

196 sites
7
median across industry
0 7 median 521
Typical

Estimated average monthly organic visitors in the Travel industry, based on ranking positions and search volumes

High variation in Estimated Traffic across the industry

Significant outliers present in Estimated Traffic

Backlinks

Domain Authority

185 sites
39
0 39 median 100
Poor

Backlink domain diversity score in the Travel industry, measuring the variety and distribution of referring domains

High variation in Domain Authority across the industry

Explore Other Industries

About This Data

Benchmarks calculated from 281 websites in the Travel industry .

Values show medians with 10th-90th percentile ranges. Total pages analyzed: 19,202.

Last updated: September 12, 2026

Frequently Asked Questions

These benchmarks are calculated from 281 websites in the Travel industry . We analyze multiple metrics across all websites to provide accurate industry standards.

Travel websites often have specific requirements and challenges. Our benchmarks help you understand how your website compares to others in your space.

The ranges show the 10th to 90th percentiles, excluding outliers to give you a realistic view of typical performance in the Travel industry .

This data was last updated September 2026, analyzing 19,202 pages in the Travel industry .

Use these Travel benchmarks to identify areas for improvement and prioritize your SEO efforts. Focus on metrics where you fall below the industry median.

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