Ecommerce / Home Goods

Home Goods SEO Benchmarks Ecommerce Industry

Compare SEO performance metrics for Home Goods websites in the Ecommerce industry.

35
Websites
3,015
Pages
Jul '26
Updated

Core SEO Metrics

On-Page Optimization

35 sites
86
0 86 median 100
Excellent

How well pages are optimized for search engines in the Ecommerce industry (Home Goods niche), including title tags, meta descriptions, and content structure

Content Quality

35 sites
85
0 85 median 100
Excellent

Assessment of content uniqueness, relevance, and depth in the Ecommerce industry (Home Goods niche), based on AI analysis and readability metrics

Significant outliers present in Content Quality

Technical SEO Health

35 sites
85
0 85 median 100
Excellent

Technical optimization level in the Ecommerce industry (Home Goods niche), including site architecture, crawlability, and indexation status

Accessibility

35 sites
100
0 100 median 100
Excellent

WCAG compliance score in the Ecommerce industry (Home Goods niche), measuring how accessible your content is to all users including those with disabilities

Significant outliers present in Accessibility

Performance

Page Speed

35 sites
1.66s
0s 5s 10s+
0.0s 1.7s median 7.1s
Excellent

Average time in seconds for pages to become fully interactive in the Ecommerce industry (Home Goods niche)

Significant outliers present in Page Speed

Fast Pages Ratio

35 sites
21.2%
0% 21% median 93%
Poor

Percentage of pages loading under 3 seconds in the Ecommerce industry (Home Goods niche), a key user experience metric

High variation in Fast Pages Ratio across the industry

Slow Pages Ratio

35 sites
3.4%
0% 3% median 97%
Excellent

Percentage of pages taking over 5 seconds to load in the Ecommerce industry (Home Goods niche), potentially affecting user experience

High variation in Slow Pages Ratio across the industry

Significant outliers present in Slow Pages Ratio

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Mobile & Structure

Mobile Friendly

35 sites
0.0%
0% — no variation
Poor

Mobile optimization score in the Ecommerce industry (Home Goods niche), based on Google's mobile-first indexing criteria

High variation in Mobile Friendly across the industry

Significant outliers present in Mobile Friendly

Internal Linking

35 sites
100.0%
97% 100% median 100%
Excellent

Quality and distribution of internal links in the Ecommerce industry (Home Goods niche), measuring site structure effectiveness

Significant outliers present in Internal Linking

On-Page Optimization

Meta Tags

35 sites
49.8%
10% 50% median 100%
Poor

Completeness and optimization of meta tags in the Ecommerce industry (Home Goods niche), including titles, descriptions, and structured data

High variation in Meta Tags across the industry

Image Optimization

35 sites
85.5%
30% 86% median 100%
Excellent

Image compression and alt text optimization score in the Ecommerce industry (Home Goods niche), balancing quality and performance

Rankings & Traffic

Total Keywords

26 sites
12
median across industry
2 12 median 395
Typical

Average number of keywords ranking in top 100 positions in the Ecommerce industry (Home Goods niche)

High variation in Total Keywords across the industry

Significant outliers present in Total Keywords

Top 3 Keywords

26 sites
0
median across industry
0 0 median 9
Typical

Average number of keywords ranking in top 3 positions in the Ecommerce industry (Home Goods niche), driving significant organic traffic

High variation in Top 3 Keywords across the industry

Significant outliers present in Top 3 Keywords

Estimated Traffic

26 sites
6
median across industry
1 6 median 717
Typical

Estimated average monthly organic visitors in the Ecommerce industry (Home Goods niche), based on ranking positions and search volumes

High variation in Estimated Traffic across the industry

Significant outliers present in Estimated Traffic

Backlinks

Domain Authority

27 sites
54
0 54 median 100
Needs Work

Backlink domain diversity score in the Ecommerce industry (Home Goods niche), measuring the variety and distribution of referring domains

High variation in Domain Authority across the industry

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About This Data

Benchmarks calculated from 35 websites in the Ecommerce industry , specifically the Home Goods niche .

Values show medians with 10th-90th percentile ranges. Total pages analyzed: 3,015.

Last updated: July 21, 2026

Frequently Asked Questions

These benchmarks are calculated from 35 websites in the Ecommerce industry , specifically in the Home Goods niche . We analyze multiple metrics across all websites to provide accurate industry standards.

Ecommerce websites often have specific requirements and challenges. Key focus areas include product page optimization, category structure, and conversion optimization.

Based on our analysis of Home Goods websites in the Ecommerce industry, common challenges include industry-specific compliance, user experience, and content optimization.

The ranges show the 10th to 90th percentiles, excluding outliers to give you a realistic view of typical performance in the Ecommerce industry for Home Goods websites .

This data was last updated July 2026, analyzing 3,015 pages in the Ecommerce industry .

Use these Ecommerce Home Goods benchmarks to identify areas for improvement and prioritize your SEO efforts. Focus on metrics where you fall below the industry median.

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