Real Estate Industry

Real Estate Industry SEO Benchmarks Performance Analysis & Metrics

Detailed SEO benchmarks across 234 Real Estate websites.

234
Websites
10,134
Pages
Mar '26
Updated

Core SEO Metrics

On-Page Optimization

185 sites
84
0 84 median 100
Excellent

How well pages are optimized for search engines in the Real Estate industry, including title tags, meta descriptions, and content structure

Content Quality

185 sites
71
0 71 median 100
Good

Assessment of content uniqueness, relevance, and depth in the Real Estate industry, based on AI analysis and readability metrics

Technical SEO Health

185 sites
54
0 54 median 100
Needs Work

Technical optimization level in the Real Estate industry, including site architecture, crawlability, and indexation status

Accessibility

185 sites
93
0 93 median 100
Excellent

WCAG compliance score in the Real Estate industry, measuring how accessible your content is to all users including those with disabilities

Performance

Page Speed

185 sites
1.44s
0s 5s 10s+
0.0s 1.4s median 4.1s
Excellent

Average time in seconds for pages to become fully interactive in the Real Estate industry

Significant outliers present in Page Speed

Fast Pages Ratio

185 sites
52.6%
0% 53% median 100%
Needs Work

Percentage of pages loading under 3 seconds in the Real Estate industry, a key user experience metric

High variation in Fast Pages Ratio across the industry

Slow Pages Ratio

185 sites
0.0%
0% 0% median 41%
Excellent

Percentage of pages taking over 5 seconds to load in the Real Estate industry, potentially affecting user experience

High variation in Slow Pages Ratio across the industry

Significant outliers present in Slow Pages Ratio

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Mobile & Structure

Mobile Friendly

185 sites
100.0%
0% 100% median 100%
Excellent

Mobile optimization score in the Real Estate industry, based on Google's mobile-first indexing criteria

High variation in Mobile Friendly across the industry

Internal Linking

185 sites
100.0%
54% 100% median 100%
Excellent

Quality and distribution of internal links in the Real Estate industry, measuring site structure effectiveness

Significant outliers present in Internal Linking

On-Page Optimization

Meta Tags

185 sites
100.0%
31% 100% median 100%
Excellent

Completeness and optimization of meta tags in the Real Estate industry, including titles, descriptions, and structured data

Significant outliers present in Meta Tags

Image Optimization

185 sites
89.6%
26% 90% median 100%
Excellent

Image compression and alt text optimization score in the Real Estate industry, balancing quality and performance

Rankings & Traffic

Total Keywords

142 sites
5
median across industry
1 5 median 99
Typical

Average number of keywords ranking in top 100 positions in the Real Estate industry

High variation in Total Keywords across the industry

Significant outliers present in Total Keywords

Top 3 Keywords

142 sites
0
median across industry
0 0 median 2
Limited Data

Average number of keywords ranking in top 3 positions in the Real Estate industry, driving significant organic traffic

Only 17.6% of sites have data for this metric. Results may not be representative.

High variation in Top 3 Keywords across the industry

Significant outliers present in Top 3 Keywords

Estimated Traffic

142 sites
3
median across industry
0 3 median 163
Typical

Estimated average monthly organic visitors in the Real Estate industry, based on ranking positions and search volumes

High variation in Estimated Traffic across the industry

Significant outliers present in Estimated Traffic

Backlinks

Backlink Quality

128 sites
48
0 48 median 100
Poor

Backlink domain diversity score in the Real Estate industry, measuring the variety and distribution of referring domains

High variation in Backlink Quality across the industry

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About This Data

Benchmarks calculated from 234 websites in the Real Estate industry.

Values show medians with 10th-90th percentile ranges. Total pages analyzed: 10,134.

Last updated: March 21, 2026

Frequently Asked Questions

These benchmarks are calculated from 234 websites in the Real Estate industry. We analyze multiple metrics across all websites to provide accurate industry standards.

Real Estate websites often have specific requirements and challenges. Critical elements include location-based SEO, property listing optimization, and local search presence.

The ranges show the 10th to 90th percentiles, excluding outliers to give you a realistic view of typical performance in the Real Estate industry.

This data was last updated March 2026, analyzing 10,134 pages in the Real Estate industry.

Use these Real Estate benchmarks to identify areas for improvement and prioritize your SEO efforts. Focus on metrics where you fall below the industry median.

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