Real Estate / Home Services

Home Services SEO Benchmarks Real Estate Industry

Compare SEO performance metrics for Home Services websites in the Real Estate industry.

37
Websites
1,488
Pages
Jun '26
Updated

Core SEO Metrics

On-Page Optimization

37 sites
90
0 90 median 100
Excellent

How well pages are optimized for search engines in the Real Estate industry (Home Services niche), including title tags, meta descriptions, and content structure

Significant outliers present in On-Page Optimization

Content Quality

37 sites
86
0 86 median 100
Excellent

Assessment of content uniqueness, relevance, and depth in the Real Estate industry (Home Services niche), based on AI analysis and readability metrics

Significant outliers present in Content Quality

Technical SEO Health

37 sites
92
0 92 median 100
Excellent

Technical optimization level in the Real Estate industry (Home Services niche), including site architecture, crawlability, and indexation status

Accessibility

37 sites
100
0 100 median 100
Excellent

WCAG compliance score in the Real Estate industry (Home Services niche), measuring how accessible your content is to all users including those with disabilities

Performance

Page Speed

37 sites
2.48s
0s 5s 10s+
0.2s 2.5s median 7.3s
Good

Average time in seconds for pages to become fully interactive in the Real Estate industry (Home Services niche)

High variation in Page Speed across the industry

Fast Pages Ratio

37 sites
6.3%
0% 6% median 94%
Poor

Percentage of pages loading under 3 seconds in the Real Estate industry (Home Services niche), a key user experience metric

High variation in Fast Pages Ratio across the industry

Slow Pages Ratio

37 sites
4.5%
0% 5% median 100%
Excellent

Percentage of pages taking over 5 seconds to load in the Real Estate industry (Home Services niche), potentially affecting user experience

High variation in Slow Pages Ratio across the industry

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Mobile & Structure

Mobile Friendly

37 sites
0.0%
0% 0% median 100%
Poor

Mobile optimization score in the Real Estate industry (Home Services niche), based on Google's mobile-first indexing criteria

High variation in Mobile Friendly across the industry

Significant outliers present in Mobile Friendly

Internal Linking

37 sites
100.0%
99% 100% median 100%
Excellent

Quality and distribution of internal links in the Real Estate industry (Home Services niche), measuring site structure effectiveness

Significant outliers present in Internal Linking

On-Page Optimization

Meta Tags

37 sites
82.8%
8% 83% median 100%
Excellent

Completeness and optimization of meta tags in the Real Estate industry (Home Services niche), including titles, descriptions, and structured data

Image Optimization

37 sites
88.0%
44% 88% median 100%
Excellent

Image compression and alt text optimization score in the Real Estate industry (Home Services niche), balancing quality and performance

Significant outliers present in Image Optimization

Rankings & Traffic

Total Keywords

32 sites
14
median across industry
2 14 median 184
Typical

Average number of keywords ranking in top 100 positions in the Real Estate industry (Home Services niche)

High variation in Total Keywords across the industry

Significant outliers present in Total Keywords

Top 3 Keywords

32 sites
0
median across industry
0 0 median 4
Typical

Average number of keywords ranking in top 3 positions in the Real Estate industry (Home Services niche), driving significant organic traffic

High variation in Top 3 Keywords across the industry

Significant outliers present in Top 3 Keywords

Estimated Traffic

32 sites
32
median across industry
1 32 median 602
Typical

Estimated average monthly organic visitors in the Real Estate industry (Home Services niche), based on ranking positions and search volumes

High variation in Estimated Traffic across the industry

Significant outliers present in Estimated Traffic

Backlinks

Backlink Quality

34 sites
62
0 62 median 100
Fair

Backlink domain diversity score in the Real Estate industry (Home Services niche), measuring the variety and distribution of referring domains

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About This Data

Benchmarks calculated from 37 websites in the Real Estate industry , specifically the Home Services niche .

Values show medians with 10th-90th percentile ranges. Total pages analyzed: 1,488.

Last updated: June 19, 2026

Frequently Asked Questions

These benchmarks are calculated from 37 websites in the Real Estate industry , specifically in the Home Services niche . We analyze multiple metrics across all websites to provide accurate industry standards.

Real Estate websites often have specific requirements and challenges. Critical elements include location-based SEO, property listing optimization, and local search presence.

Based on our analysis of Home Services websites in the Real Estate industry, common challenges include industry-specific compliance, user experience, and content optimization.

The ranges show the 10th to 90th percentiles, excluding outliers to give you a realistic view of typical performance in the Real Estate industry for Home Services websites .

This data was last updated June 2026, analyzing 1,488 pages in the Real Estate industry .

Use these Real Estate Home Services benchmarks to identify areas for improvement and prioritize your SEO efforts. Focus on metrics where you fall below the industry median.

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