Digital Marketing / Social Media Marketing

Social Media Marketing SEO Benchmarks Digital Marketing Industry

Compare SEO performance metrics for Social Media Marketing websites in the Digital Marketing industry.

12
Websites
320
Pages
Aug '26
Updated

Core SEO Metrics

On-Page Optimization

12 sites
88
0 88 median 100
Excellent

How well pages are optimized for search engines in the Digital Marketing industry (Social Media Marketing niche), including title tags, meta descriptions, and content structure

Content Quality

12 sites
89
0 89 median 100
Excellent

Assessment of content uniqueness, relevance, and depth in the Digital Marketing industry (Social Media Marketing niche), based on AI analysis and readability metrics

Significant outliers present in Content Quality

Technical SEO Health

12 sites
88
0 88 median 100
Excellent

Technical optimization level in the Digital Marketing industry (Social Media Marketing niche), including site architecture, crawlability, and indexation status

Accessibility

12 sites
100
0 100 median 100
Excellent

WCAG compliance score in the Digital Marketing industry (Social Media Marketing niche), measuring how accessible your content is to all users including those with disabilities

Performance

Page Speed

12 sites
3.70s
0s 5s 10s+
0.8s 3.7s median 11.5s
Fair

Average time in seconds for pages to become fully interactive in the Digital Marketing industry (Social Media Marketing niche)

High variation in Page Speed across the industry

Industry shows room for improvement in page speed

Fast Pages Ratio

12 sites
0.0%
0% 0% median 76%
Poor

Percentage of pages loading under 3 seconds in the Digital Marketing industry (Social Media Marketing niche), a key user experience metric

High variation in Fast Pages Ratio across the industry

Significant outliers present in Fast Pages Ratio

Slow Pages Ratio

12 sites
25.9%
0% 26% median 100%
Fair

Percentage of pages taking over 5 seconds to load in the Digital Marketing industry (Social Media Marketing niche), potentially affecting user experience

High variation in Slow Pages Ratio across the industry

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Mobile & Structure

Mobile Friendly

12 sites
0.0%
0% — no variation
Poor

Mobile optimization score in the Digital Marketing industry (Social Media Marketing niche), based on Google's mobile-first indexing criteria

High variation in Mobile Friendly across the industry

Significant outliers present in Mobile Friendly

Internal Linking

12 sites
100.0%
97% 100% median 100%
Excellent

Quality and distribution of internal links in the Digital Marketing industry (Social Media Marketing niche), measuring site structure effectiveness

Significant outliers present in Internal Linking

On-Page Optimization

Meta Tags

12 sites
86.0%
6% 86% median 100%
Excellent

Completeness and optimization of meta tags in the Digital Marketing industry (Social Media Marketing niche), including titles, descriptions, and structured data

Significant outliers present in Meta Tags

Image Optimization

12 sites
90.2%
54% 90% median 100%
Excellent

Image compression and alt text optimization score in the Digital Marketing industry (Social Media Marketing niche), balancing quality and performance

Rankings & Traffic

Total Keywords

8 sites
7
median across industry
2 7 median 107484
Typical

Average number of keywords ranking in top 100 positions in the Digital Marketing industry (Social Media Marketing niche)

High variation in Total Keywords across the industry

Significant outliers present in Total Keywords

Top 3 Keywords

8 sites
1
median across industry
0 1 median 6065
Typical

Average number of keywords ranking in top 3 positions in the Digital Marketing industry (Social Media Marketing niche), driving significant organic traffic

High variation in Top 3 Keywords across the industry

Significant outliers present in Top 3 Keywords

Estimated Traffic

8 sites
6
median across industry
1 6 median 668886
Typical

Estimated average monthly organic visitors in the Digital Marketing industry (Social Media Marketing niche), based on ranking positions and search volumes

High variation in Estimated Traffic across the industry

Significant outliers present in Estimated Traffic

Backlinks

Domain Authority

9 sites
57
0 57 median 100
Needs Work

Backlink domain diversity score in the Digital Marketing industry (Social Media Marketing niche), measuring the variety and distribution of referring domains

High variation in Domain Authority across the industry

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About This Data

Benchmarks calculated from 12 websites in the Digital Marketing industry , specifically the Social Media Marketing niche .

Values show medians with 10th-90th percentile ranges. Total pages analyzed: 320.

Last updated: August 4, 2026

Frequently Asked Questions

These benchmarks are calculated from 12 websites in the Digital Marketing industry , specifically in the Social Media Marketing niche . We analyze multiple metrics across all websites to provide accurate industry standards.

Digital Marketing websites often have specific requirements and challenges. Our benchmarks help you understand how your website compares to others in your space.

Based on our analysis of Social Media Marketing websites in the Digital Marketing industry, common challenges include industry-specific compliance, user experience, and content optimization.

The ranges show the 10th to 90th percentiles, excluding outliers to give you a realistic view of typical performance in the Digital Marketing industry for Social Media Marketing websites .

This data was last updated August 2026, analyzing 320 pages in the Digital Marketing industry .

Use these Digital Marketing Social Media Marketing benchmarks to identify areas for improvement and prioritize your SEO efforts. Focus on metrics where you fall below the industry median.

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