Transactional vs Commercial Investigation

Head-to-head search intent performance comparison based on real data

Based on 1,765 pages across 96 websites

Overall Winner

Commercial Investigation

Wins 5 of 11 dimensions (4 tied)

Metric	Transactional	Commercial Investigation
Avg. Search Impressions	5,946	12,799
Avg. CTR	63.7%	43.3%
Avg. Position	23.7	33.2
Avg. Word Count	314	1,041
Readability Score	73.3/100	74.2/100
Avg. LCP	11.35s	11.15s
Avg. Internal Links	21	119
Structured Data Adoption	56.5%	64.9%
Alt Text Compliance	100.0%	100.0%
Avg. Load Time	2.05s	1.76s
Avg. Top 3 Keywords	31	73
Avg. Top 10 Keywords	39	93

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