Informational vs Transactional

Head-to-head search intent performance comparison based on real data

Based on 2,515 pages across 96 websites

Overall Winner

Tie

Both win 4 of 11 dimensions each

Metric	Informational	Transactional
Avg. Search Impressions	5,522	5,946
Avg. CTR	37.0%	63.7%
Avg. Position	37.3	23.7
Avg. Word Count	1,918	314
Readability Score	75.6/100	73.3/100
Avg. LCP	8.14s	11.35s
Avg. Internal Links	67	21
Structured Data Adoption	47.2%	56.5%
Alt Text Compliance	100.0%	100.0%
Avg. Load Time	1.76s	2.05s
Avg. Top 3 Keywords	43	31
Avg. Top 10 Keywords	46	39

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