Informational vs Commercial Investigation

Head-to-head search intent performance comparison based on real data

Based on 2,684 pages across 154 websites

Overall Winner

Commercial Investigation

Wins 7 of 11 dimensions (3 tied)

Metric	Informational	Commercial Investigation
Avg. Search Impressions	5,522	12,799
Avg. CTR	37.0%	43.3%
Avg. Position	37.3	33.2
Avg. Word Count	1,918	1,041
Readability Score	75.6/100	74.2/100
Avg. LCP	8.14s	11.15s
Avg. Internal Links	67	119
Structured Data Adoption	47.2%	64.9%
Alt Text Compliance	100.0%	100.0%
Avg. Load Time	1.76s	1.76s
Avg. Top 3 Keywords	43	73
Avg. Top 10 Keywords	46	93

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