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Article / Blog Post vs Product Page

Head-to-head SEO performance comparison based on real data

Based on 9,398 pages across 165 websites

Overall Winner
Article / Blog Post
Wins 5 of 9 dimensions (2 tied)
Metric Article / Blog Post Product Page
Avg. Search Impressions
 6,793 2,518
Avg. CTR
 57.9% 73.5%
Avg. Position
 30.3 18.1
Avg. Word Count
 1,221 310
Readability Score
 75.9/100 73.0/100
Avg. LCP
 6.97s 13.32s
Avg. Internal Links
 86 24
Structured Data Adoption
 21.0% 20.9%
Alt Text Compliance
 82.0% 50.0%
Avg. Load Time
 5.10s 6.55s

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