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Article / Blog Post vs Product Page

Head-to-head SEO performance comparison based on real data

Based on 13,741 pages across 193 websites

Overall Winner
Article / Blog Post
Wins 6 of 9 dimensions (1 tied)
Metric Article / Blog Post Product Page
Avg. Search Impressions
 5,346 2,812
Avg. CTR
 42.3% 70.0%
Avg. Position
 29.4 18.5
Avg. Word Count
 1,295 329
Readability Score
 75.9/100 73.1/100
Avg. LCP
 6.43s 10.82s
Avg. Internal Links
 69 32
Structured Data Adoption
 30.1% 18.5%
Alt Text Compliance
 83.2% 53.1%
Avg. Load Time
 5.07s 6.83s

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