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Product Page vs Category Page

Head-to-head SEO performance comparison based on real data

Based on 3,270 pages across 72 websites

Overall Winner
Category Page
Wins 6 of 9 dimensions (1 tied)
Metric Product Page Category Page
Avg. Search Impressions
2,188 16,685
Avg. CTR
72.0% 88.5%
Avg. Position
17.8 24.0
Avg. Word Count
318 399
Readability Score
72.6/100 68.9/100
Avg. LCP
14.08s 9.08s
Avg. Internal Links
22 541
Structured Data Adoption
24.0% 30.6%
Alt Text Compliance
52.3% 80.0%
Avg. Load Time
6.62s 6.17s

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