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Article / Blog Post vs Guide

Head-to-head SEO performance comparison based on real data

Based on 4,378 pages across 152 websites

Overall Winner
Guide
Wins 4 of 9 dimensions (3 tied)
Metric Article / Blog Post Guide
Avg. Search Impressions
 7,312 10,314
Avg. CTR
 84.3% 43.4%
Avg. Position
 27.7 31.7
Avg. Word Count
 1,356 3,997
Readability Score
 76.4/100 76.4/100
Avg. LCP
 6.19s 5.52s
Avg. Internal Links
 50 83
Structured Data Adoption
 24.0% 55.6%
Alt Text Compliance
 100.0% 100.0%
Avg. Load Time
 1.78s 2.13s

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