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Article / Blog Post vs Guide

Head-to-head SEO performance comparison based on real data

Based on 11,858 pages across 247 websites

Overall Winner
Article / Blog Post
Wins 4 of 9 dimensions (2 tied)
Metric Article / Blog Post Guide
Avg. Search Impressions
 5,438 9,398
Avg. CTR
 42.9% 30.0%
Avg. Position
 29.5 32.4
Avg. Word Count
 1,295 3,606
Readability Score
 75.9/100 76.3/100
Avg. LCP
 6.49s 6.12s
Avg. Internal Links
 70 64
Structured Data Adoption
 28.8% 39.5%
Alt Text Compliance
 83.1% 76.2%
Avg. Load Time
 5.14s 3.98s

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Article / Blog Post vs Landing Page Article / Blog Post vs Product Page FAQ Page vs Article / Blog Post Guide vs Narrative Listicle vs Guide How-To Guide vs Guide

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