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Article / Blog Post vs Guide

Head-to-head SEO performance comparison based on real data

Based on 8,006 pages across 208 websites

Overall Winner
Guide
Wins 4 of 9 dimensions (2 tied)
Metric Article / Blog Post Guide
Avg. Search Impressions
 6,808 11,301
Avg. CTR
 58.0% 34.6%
Avg. Position
 30.3 31.3
Avg. Word Count
 1,219 3,817
Readability Score
 75.9/100 76.5/100
Avg. LCP
 7.00s 5.69s
Avg. Internal Links
 87 75
Structured Data Adoption
 21.1% 47.6%
Alt Text Compliance
 82.2% 72.0%
Avg. Load Time
 5.11s 3.21s

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