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Article / Blog Post vs Guide

Head-to-head SEO performance comparison based on real data

Based on 5,546 pages across 167 websites

Overall Winner
Guide
Wins 5 of 9 dimensions (1 tied)
Metric Article / Blog Post Guide
Avg. Search Impressions
 7,152 11,445
Avg. CTR
 70.7% 38.6%
Avg. Position
 29.7 31.6
Avg. Word Count
 1,296 3,940
Readability Score
 76.2/100 76.4/100
Avg. LCP
 6.44s 5.54s
Avg. Internal Links
 118 81
Structured Data Adoption
 27.0% 53.0%
Alt Text Compliance
 66.1% 77.1%
Avg. Load Time
 3.80s 2.58s

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