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Article / Blog Post vs Service Page

Head-to-head SEO performance comparison based on real data

Based on 10,112 pages across 193 websites

Overall Winner
Service Page
Wins 4 of 9 dimensions (2 tied)
Metric Article / Blog Post Service Page
Avg. Search Impressions
 5,443 1,960
Avg. CTR
 43.0% 12.0%
Avg. Position
 29.5 24.6
Avg. Word Count
 1,295 1,041
Readability Score
 75.9/100 75.6/100
Avg. LCP
 6.50s 7.85s
Avg. Internal Links
 70 79
Structured Data Adoption
 29.1% 57.6%
Alt Text Compliance
 83.2% 82.1%
Avg. Load Time
 5.13s 3.82s

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