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Article / Blog Post vs Service Page

Head-to-head SEO performance comparison based on real data

Based on 3,955 pages across 121 websites

Overall Winner
Article / Blog Post
Wins 5 of 9 dimensions (2 tied)
Metric Article / Blog Post Service Page
Avg. Search Impressions
 7,133 3,087
Avg. CTR
 70.8% 34.0%
Avg. Position
 29.7 29.8
Avg. Word Count
 1,298 658
Readability Score
 76.2/100 75.8/100
Avg. LCP
 6.42s 14.92s
Avg. Internal Links
 118 171
Structured Data Adoption
 27.0% 2.5%
Alt Text Compliance
 65.9% 61.7%
Avg. Load Time
 3.81s 3.02s

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