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Article / Blog Post vs Service Page

Head-to-head SEO performance comparison based on real data

Based on 6,263 pages across 155 websites

Overall Winner
Article / Blog Post
Wins 4 of 9 dimensions (4 tied)
Metric Article / Blog Post Service Page
Avg. Search Impressions
 6,812 4,422
Avg. CTR
 57.9% 28.7%
Avg. Position
 30.3 29.8
Avg. Word Count
 1,219 692
Readability Score
 75.9/100 75.6/100
Avg. LCP
 6.99s 13.69s
Avg. Internal Links
 87 152
Structured Data Adoption
 21.1% 7.3%
Alt Text Compliance
 82.1% 81.7%
Avg. Load Time
 5.10s 5.12s

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