Finance / Insurance

Insurance SEO Benchmarks Finance Industry

Compare SEO performance metrics for Insurance websites in the Finance industry.

22
Websites
645
Pages
Mar '26
Updated

Core SEO Metrics

On-Page Optimization

17 sites
86
0 86 median 100
Excellent

How well pages are optimized for search engines in the Finance industry (Insurance niche), including title tags, meta descriptions, and content structure

Content Quality

17 sites
74
0 74 median 100
Good

Assessment of content uniqueness, relevance, and depth in the Finance industry (Insurance niche), based on AI analysis and readability metrics

Technical SEO Health

17 sites
59
0 59 median 100
Needs Work

Technical optimization level in the Finance industry (Insurance niche), including site architecture, crawlability, and indexation status

Accessibility

17 sites
98
0 98 median 100
Excellent

WCAG compliance score in the Finance industry (Insurance niche), measuring how accessible your content is to all users including those with disabilities

Performance

Page Speed

17 sites
1.53s
0s 5s 10s+
0.0s 1.5s median 10.6s
Excellent

Average time in seconds for pages to become fully interactive in the Finance industry (Insurance niche)

High variation in Page Speed across the industry

Significant outliers present in Page Speed

Fast Pages Ratio

17 sites
63.0%
0% 63% median 100%
Fair

Percentage of pages loading under 3 seconds in the Finance industry (Insurance niche), a key user experience metric

High variation in Fast Pages Ratio across the industry

Slow Pages Ratio

17 sites
0.0%
0% 0% median 67%
Excellent

Percentage of pages taking over 5 seconds to load in the Finance industry (Insurance niche), potentially affecting user experience

High variation in Slow Pages Ratio across the industry

Significant outliers present in Slow Pages Ratio

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Mobile & Structure

Mobile Friendly

17 sites
100.0%
0% 100% median 100%
Excellent

Mobile optimization score in the Finance industry (Insurance niche), based on Google's mobile-first indexing criteria

High variation in Mobile Friendly across the industry

Significant outliers present in Mobile Friendly

Internal Linking

17 sites
100.0%
1% 100% median 100%
Excellent

Quality and distribution of internal links in the Finance industry (Insurance niche), measuring site structure effectiveness

High variation in Internal Linking across the industry

Significant outliers present in Internal Linking

On-Page Optimization

Meta Tags

17 sites
100.0%
94% 100% median 100%
Excellent

Completeness and optimization of meta tags in the Finance industry (Insurance niche), including titles, descriptions, and structured data

Significant outliers present in Meta Tags

Image Optimization

17 sites
88.9%
18% 89% median 100%
Excellent

Image compression and alt text optimization score in the Finance industry (Insurance niche), balancing quality and performance

Rankings & Traffic

Total Keywords

14 sites
7
median across industry
2 7 median 694
Typical

Average number of keywords ranking in top 100 positions in the Finance industry (Insurance niche)

High variation in Total Keywords across the industry

Significant outliers present in Total Keywords

Top 3 Keywords

14 sites
0
median across industry
0 0 median 4
Limited Data

Average number of keywords ranking in top 3 positions in the Finance industry (Insurance niche), driving significant organic traffic

Only 14.3% of sites have data for this metric. Results may not be representative.

High variation in Top 3 Keywords across the industry

Significant outliers present in Top 3 Keywords

Estimated Traffic

14 sites
4
median across industry
1 4 median 884
Typical

Estimated average monthly organic visitors in the Finance industry (Insurance niche), based on ranking positions and search volumes

High variation in Estimated Traffic across the industry

Significant outliers present in Estimated Traffic

Backlinks

Backlink Quality

13 sites
31
0 31 median 100
Poor

Backlink domain diversity score in the Finance industry (Insurance niche), measuring the variety and distribution of referring domains

High variation in Backlink Quality across the industry

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About This Data

Benchmarks calculated from 22 websites in the Finance industry, specifically the Insurance niche.

Values show medians with 10th-90th percentile ranges. Total pages analyzed: 645.

Last updated: March 21, 2026

Frequently Asked Questions

These benchmarks are calculated from 22 websites in the Finance industry, specifically in the Insurance niche. We analyze multiple metrics across all websites to provide accurate industry standards.

Finance websites often have specific requirements and challenges. Our benchmarks help you understand how your website compares to others in your space.

Based on our analysis of Insurance websites in the Finance industry, common challenges include industry-specific compliance, user experience, and content optimization.

The ranges show the 10th to 90th percentiles, excluding outliers to give you a realistic view of typical performance in the Finance industry for Insurance websites.

This data was last updated March 2026, analyzing 645 pages in the Finance industry.

Use these Finance Insurance benchmarks to identify areas for improvement and prioritize your SEO efforts. Focus on metrics where you fall below the industry median.

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