Digital Marketing / SEO

SEO SEO Benchmarks Digital Marketing Industry

Compare SEO performance metrics for SEO websites in the Digital Marketing industry.

94
Websites
3,845
Pages
Nov '26
Updated

Core SEO Metrics

On-Page Optimization

78 sites
85
0 85 median 100
Excellent

How well pages are optimized for search engines in the Digital Marketing industry (Seo niche), including title tags, meta descriptions, and content structure

Significant outliers present in On-Page Optimization

Content Quality

78 sites
83
0 83 median 100
Excellent

Assessment of content uniqueness, relevance, and depth in the Digital Marketing industry (Seo niche), based on AI analysis and readability metrics

Technical SEO Health

78 sites
73
0 73 median 100
Good

Technical optimization level in the Digital Marketing industry (Seo niche), including site architecture, crawlability, and indexation status

Accessibility

78 sites
100
0 100 median 100
Excellent

WCAG compliance score in the Digital Marketing industry (Seo niche), measuring how accessible your content is to all users including those with disabilities

Significant outliers present in Accessibility

Performance

Page Speed

78 sites
2.10s
0s 5s 10s+
0.4s 2.1s median 7.8s
Good

Average time in seconds for pages to become fully interactive in the Digital Marketing industry (Seo niche)

High variation in Page Speed across the industry

Significant outliers present in Page Speed

Fast Pages Ratio

78 sites
26.3%
0% 26% median 100%
Poor

Percentage of pages loading under 3 seconds in the Digital Marketing industry (Seo niche), a key user experience metric

High variation in Fast Pages Ratio across the industry

Slow Pages Ratio

78 sites
3.3%
0% 3% median 90%
Excellent

Percentage of pages taking over 5 seconds to load in the Digital Marketing industry (Seo niche), potentially affecting user experience

High variation in Slow Pages Ratio across the industry

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Mobile & Structure

Mobile Friendly

78 sites
0.0%
0% 0% median 100%
Poor

Mobile optimization score in the Digital Marketing industry (Seo niche), based on Google's mobile-first indexing criteria

High variation in Mobile Friendly across the industry

Internal Linking

78 sites
100.0%
57% 100% median 100%
Excellent

Quality and distribution of internal links in the Digital Marketing industry (Seo niche), measuring site structure effectiveness

Significant outliers present in Internal Linking

On-Page Optimization

Meta Tags

78 sites
87.3%
13% 87% median 100%
Excellent

Completeness and optimization of meta tags in the Digital Marketing industry (Seo niche), including titles, descriptions, and structured data

Significant outliers present in Meta Tags

Image Optimization

78 sites
98.4%
39% 98% median 100%
Excellent

Image compression and alt text optimization score in the Digital Marketing industry (Seo niche), balancing quality and performance

Significant outliers present in Image Optimization

Rankings & Traffic

Total Keywords

52 sites
5
median across industry
0 5 median 256
Typical

Average number of keywords ranking in top 100 positions in the Digital Marketing industry (Seo niche)

High variation in Total Keywords across the industry

Significant outliers present in Total Keywords

Top 3 Keywords

52 sites
0
median across industry
0 0 median 12
Typical

Average number of keywords ranking in top 3 positions in the Digital Marketing industry (Seo niche), driving significant organic traffic

High variation in Top 3 Keywords across the industry

Significant outliers present in Top 3 Keywords

Estimated Traffic

52 sites
1
median across industry
0 1 median 143
Typical

Estimated average monthly organic visitors in the Digital Marketing industry (Seo niche), based on ranking positions and search volumes

High variation in Estimated Traffic across the industry

Significant outliers present in Estimated Traffic

Backlinks

Domain Authority

60 sites
32
0 32 median 100
Poor

Backlink domain diversity score in the Digital Marketing industry (Seo niche), measuring the variety and distribution of referring domains

High variation in Domain Authority across the industry

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About This Data

Benchmarks calculated from 94 websites in the Digital Marketing industry , specifically the SEO niche .

Values show medians with 10th-90th percentile ranges. Total pages analyzed: 3,845.

Last updated: November 2, 2026

Frequently Asked Questions

These benchmarks are calculated from 94 websites in the Digital Marketing industry , specifically in the SEO niche . We analyze multiple metrics across all websites to provide accurate industry standards.

Digital Marketing websites often have specific requirements and challenges. Our benchmarks help you understand how your website compares to others in your space.

Based on our analysis of SEO websites in the Digital Marketing industry, common challenges include industry-specific compliance, user experience, and content optimization.

The ranges show the 10th to 90th percentiles, excluding outliers to give you a realistic view of typical performance in the Digital Marketing industry for SEO websites .

This data was last updated November 2026, analyzing 3,845 pages in the Digital Marketing industry .

Use these Digital Marketing SEO benchmarks to identify areas for improvement and prioritize your SEO efforts. Focus on metrics where you fall below the industry median.

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