Listicle vs Guide

Head-to-head SEO performance comparison based on real data

Based on 1,967 pages across 134 websites

Overall Winner
Guide
Wins 3 of 9 dimensions (4 tied)
Metric Listicle Guide
Avg. Search Impressions
6,450 8,523
Avg. CTR
39.1% 32.6%
Avg. Position
33.6 33.2
Avg. Word Count
1,427 3,953
Readability Score
75.2/100 76.4/100
Avg. LCP
7.38s 5.86s
Avg. Internal Links
20 91
Structured Data Adoption
57.1% 49.9%
Alt Text Compliance
100.0% 100.0%
Avg. Load Time
2.07s 1.95s

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