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Listicle vs How-To Guide

Head-to-head SEO performance comparison based on real data

Based on 3,686 pages across 189 websites

Overall Winner
How-To Guide
Wins 5 of 9 dimensions (2 tied)
Metric Listicle How-To Guide
Avg. Search Impressions
7,372 2,743
Avg. CTR
37.9% 15.5%
Avg. Position
30.9 27.6
Avg. Word Count
1,625 1,327
Readability Score
75.7/100 75.7/100
Avg. LCP
8.05s 4.63s
Avg. Internal Links
18 24
Structured Data Adoption
36.8% 70.8%
Alt Text Compliance
83.0% 83.5%
Avg. Load Time
4.20s 3.01s

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