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Guide vs How-To Guide

Head-to-head SEO performance comparison based on real data

Based on 4,853 pages across 180 websites

Overall Winner
How-To Guide
Wins 5 of 9 dimensions (1 tied)
Metric Guide How-To Guide
Avg. Search Impressions
9,412 2,743
Avg. CTR
30.1% 15.5%
Avg. Position
32.5 27.6
Avg. Word Count
3,607 1,327
Readability Score
76.3/100 75.7/100
Avg. LCP
6.13s 4.62s
Avg. Internal Links
64 24
Structured Data Adoption
39.6% 70.8%
Alt Text Compliance
76.2% 83.5%
Avg. Load Time
3.97s 3.01s

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