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Explore the blog →Real keyword data from thousands of keywords across hundreds of live websites in the Real Estate industry — United States market . Explore search volume, keyword difficulty, intent classification, and CPC metrics.
Avg. Difficulty
28.4%
0-30 easy · 61-100 hard
Avg. Competition
50.33%
advertiser density
Avg. CPC
$7.65
cost per click
Monthly Searches
18,844,870
total organic potential
Click column headers to sort. Data from Real Estate (United States) .
High CPC (>$1) with low difficulty (<40) — quick wins for monetization
| Keyword | Volume | KD | CPC | Comp |
|---|---|---|---|---|
| e&o insurance | 12,100 | 39 | $58.87 | 77% |
| home equity investments | 6,600 | 13 | $39.52 | 81% |
| home equity investing | 6,600 | 13 | $39.52 | 81% |
| heater repairs | 14,800 | 8 | $38.85 | 26% |
| application development | 9,900 | 32 | $35.89 | 30% |
| local plumber near me | 22,200 | 38 | $34.78 | 51% |
| local plumbing | 22,200 | 7 | $32.47 | 65% |
| second mortgage | 12,100 | 31 | $26.39 | 41% |
| roof leaks | 12,100 | 1 | $25.27 | 43% |
| cash-out refinance | 27,100 | -1 | $24.84 | 77% |
| cash-out refinancing | 27,100 | 25 | $24.84 | 77% |
| water heater installations | 33,100 | 27 | $24.39 | 43% |
| hvac maintenance | 40,500 | -1 | $24.01 | 14% |
| water heater install | 33,100 | 13 | $24.00 | 33% |
| hard money lending | 22,200 | 21 | $23.99 | 79% |
| kitchen sink clog | 8,100 | 5 | $23.00 | 94% |
| flooring installation | 27,100 | 37 | $22.57 | 24% |
| home improvement loans | 49,500 | -1 | $22.21 | 46% |
| roof inspections | 18,100 | 27 | $21.70 | 26% |
| bathroom remodeling services | 2,900 | 31 | $20.80 | 7% |
| residential plumber | 6,600 | 23 | $20.34 | 12% |
| bathroom remodel | 201,000 | 38 | $20.14 | 68% |
| roofing repair | 90,500 | 30 | $20.10 | 20% |
| hard money loan | 18,100 | 13 | $19.82 | 58% |
| hard money loans | 18,100 | 31 | $19.82 | 58% |
| cost segregation | 12,100 | 22 | $19.14 | 69% |
| asset-backed loans | 6,600 | 35 | $18.72 | 53% |
| diy home security | 27,100 | 14 | $18.50 | 14% |
| basement finishing | 8,100 | 10 | $17.26 | 45% |
| garbage disposal install | 18,100 | 1 | $17.18 | 31% |
| hardwood flooring repair | 9,900 | 6 | $16.78 | 36% |
| duct cleaning | 110,000 | 17 | $16.08 | 48% |
| chimney repairs | 22,200 | 1 | $15.34 | 22% |
| alternative assets investments | 8,100 | 38 | $15.20 | 62% |
| alternative investments | 8,100 | 39 | $15.20 | 62% |
| alternative investing | 8,100 | 39 | $15.20 | 62% |
| property investing | 6,600 | -1 | $14.85 | 45% |
| private money lending | 12,100 | 1 | $14.78 | 51% |
| private money loans | 12,100 | 3 | $14.78 | 51% |
| roof installation | 18,100 | 34 | $14.47 | 6% |
| climate controlled storage | 40,500 | 25 | $14.14 | 18% |
| construction management | 22,200 | 36 | $13.95 | 41% |
| investment property loans | 9,900 | 24 | $13.53 | 45% |
| climate control | 8,100 | 32 | $13.45 | 26% |
| kitchen cabinet refacing | 9,900 | 9 | $13.28 | 23% |
| environmentally friendly | 3,600 | 39 | $13.16 | 2% |
| manufactured home financing | 14,800 | 28 | $13.14 | 20% |
| flush water heater | 18,100 | 6 | $12.65 | 31% |
| investing in property | 8,100 | -1 | $12.54 | 43% |
| community engagement | 6,600 | 29 | $12.54 | 2% |
Low difficulty (<30) with 1k+ monthly volume — rank fast with good content
| Keyword | Volume | KD | CPC | Comp |
|---|---|---|---|---|
| passive income ideas | 301,000 | -1 | $1.76 | 59% |
| interior design trends | 301,000 | 14 | $0.73 | 27% |
| market research methods | 301,000 | 26 | $5.65 | 8% |
| solar panels | 201,000 | 29 | $7.02 | 100% |
| quartz countertops | 165,000 | -1 | $2.39 | 100% |
| heating blankets | 165,000 | 6 | $1.04 | 100% |
| floor lamps | 165,000 | 9 | $1.35 | 100% |
| boots on ground | 165,000 | 11 | $1.33 | 0% |
| laminate flooring | 165,000 | 11 | $2.18 | 100% |
| portable generators | 135,000 | 14 | $0.72 | 100% |
| studio apartments | 110,000 | 1 | $2.64 | 33% |
| hardwood flooring | 110,000 | 2 | $4.73 | 94% |
| hardwood floor | 110,000 | 5 | $4.97 | 91% |
| duct cleaning | 110,000 | 17 | $16.08 | 48% |
| home improvement tools | 110,000 | 17 | $1.07 | 88% |
| garden center | 110,000 | 23 | $1.61 | 13% |
| energy management systems | 90,500 | -1 | $0.83 | 15% |
| vinyl siding | 90,500 | 27 | $4.89 | 80% |
| dining room sets | 74,000 | 4 | $1.55 | 100% |
| fiddle leaf fig | 74,000 | 4 | $0.99 | 100% |
| fireplace inserts | 74,000 | 5 | $1.45 | 100% |
| amortization schedule | 74,000 | 18 | $4.57 | 7% |
| attic insulation | 74,000 | 20 | $8.79 | 59% |
| tile flooring | 60,500 | 6 | $1.87 | 100% |
| chimney sweep | 60,500 | 16 | $10.61 | 28% |
| home improvement loans | 49,500 | -1 | $22.21 | 46% |
| gas fireplace | 49,500 | 3 | $1.77 | 100% |
| gas fireplaces | 49,500 | 7 | $1.77 | 100% |
| patio cover | 49,500 | 7 | $3.57 | 100% |
| grout cleaning | 49,500 | 13 | $1.73 | 100% |
| electric water heaters | 49,500 | 18 | $1.35 | 100% |
| patio covers | 49,500 | 18 | $3.57 | 100% |
| structural engineer | 49,500 | 22 | $9.97 | 18% |
| open houses | 40,500 | -1 | $4.03 | 18% |
| hvac maintenance | 40,500 | -1 | $24.01 | 14% |
| weather stripping | 40,500 | -1 | $0.53 | 100% |
| laser engravers | 40,500 | 4 | $3.18 | 100% |
| all purpose cleaner | 40,500 | 5 | $0.97 | 82% |
| bathroom remodel cost | 40,500 | 9 | $11.64 | 35% |
| docking stations | 40,500 | 11 | $1.04 | 100% |
| sports field | 40,500 | 13 | $1.02 | 1% |
| orange peel | 40,500 | 17 | $0.69 | 93% |
| climate controlled storage | 40,500 | 25 | $14.14 | 18% |
| gas water heaters | 40,500 | 29 | $1.92 | 95% |
| laundry room | 33,100 | -1 | $1.17 | 67% |
| tankless water heater install | 33,100 | 1 | $17.14 | 12% |
| mobile homes for rent | 33,100 | 10 | $1.83 | 16% |
| insulation for pipes | 33,100 | 11 | $0.40 | 96% |
| water heater install | 33,100 | 13 | $24.00 | 33% |
| power supply | 33,100 | 14 | $1.15 | 100% |
3+ word phrases with steady volume — easier to rank for targeted traffic
| Keyword | Volume | KD | CPC | Comp |
|---|---|---|---|---|
| market research methods | 301,000 | 26 | $5.65 | 8% |
| passive income ideas | 301,000 | -1 | $1.76 | 59% |
| interior design trends | 301,000 | 14 | $0.73 | 27% |
| carbon monoxide detectors | 246,000 | 38 | $0.89 | 100% |
| boots on ground | 165,000 | 11 | $1.33 | 0% |
| home improvement tools | 110,000 | 17 | $1.07 | 88% |
| energy management systems | 90,500 | -1 | $0.83 | 15% |
| accessory dwelling unit | 90,500 | 44 | $3.63 | 21% |
| accessory dwelling units | 90,500 | 48 | $3.63 | 21% |
| dining room sets | 74,000 | 4 | $1.55 | 100% |
| insurance and liability | 74,000 | 48 | $41.98 | 57% |
| real estate investment trusts | 74,000 | 49 | $6.74 | 45% |
| fiddle leaf fig | 74,000 | 4 | $0.99 | 100% |
| bathroom remodeling ideas | 49,500 | 42 | $2.57 | 100% |
| home improvement loans | 49,500 | -1 | $22.21 | 46% |
| plumbing services near me | 49,500 | 41 | $36.75 | 45% |
| for sale by owner | 49,500 | 58 | $3.01 | 44% |
| electric water heaters | 49,500 | 18 | $1.35 | 100% |
| home value estimator | 49,500 | 55 | $5.70 | 72% |
| home improvement financing | 49,500 | 52 | $24.88 | 74% |
| climate controlled storage | 40,500 | 25 | $14.14 | 18% |
| gas water heaters | 40,500 | 29 | $1.92 | 95% |
| bathroom remodel cost | 40,500 | 9 | $11.64 | 35% |
| all purpose cleaner | 40,500 | 5 | $0.97 | 82% |
| notary services online | 33,100 | 51 | $9.22 | 24% |
| insulation for pipes | 33,100 | 11 | $0.40 | 96% |
| water heater install | 33,100 | 13 | $24.00 | 33% |
| water heater installations | 33,100 | 27 | $24.39 | 43% |
| tankless water heater install | 33,100 | 1 | $17.14 | 12% |
| mobile homes for rent | 33,100 | 10 | $1.83 | 16% |
| accent wall ideas | 33,100 | 15 | $0.61 | 100% |
| air filter replacement | 33,100 | 27 | $5.62 | 36% |
| portable storage containers | 33,100 | 66 | $15.17 | 9% |
| kitchen remodeling costs | 27,100 | 37 | $7.12 | 25% |
| adjustable rate mortgages | 27,100 | 51 | $6.22 | 26% |
| diy home security | 27,100 | 14 | $18.50 | 14% |
| energy efficient water heaters | 27,100 | 23 | $1.41 | 53% |
| tank water heater | 27,100 | 19 | $1.47 | 97% |
| print on demand | 27,100 | 76 | $6.80 | 81% |
| fixed rate mortgages | 27,100 | 67 | $4.82 | 4% |
| doors and windows | 27,100 | 81 | $10.97 | 74% |
| local plumbers near me | 22,200 | 40 | $34.78 | 51% |
| first-time homebuyer programs | 22,200 | 62 | $7.93 | 72% |
| local plumber near me | 22,200 | 38 | $34.78 | 51% |
| debt service coverage | 22,200 | 7 | $8.75 | 37% |
| home equity loans | 22,200 | 48 | $44.36 | 25% |
| hard money lending | 22,200 | 21 | $23.99 | 79% |
| nest learning thermostat | 22,200 | 26 | $2.04 | 69% |
| lease agreement templates | 22,200 | 25 | $5.84 | 90% |
| lease agreement forms | 22,200 | 28 | $3.12 | 100% |
CPC >$3 — high commercial intent and advertiser density
| Keyword | Volume | KD | CPC | Comp |
|---|---|---|---|---|
| llc creation | 18,100 | 60 | $77.98 | 79% |
| e&o insurance | 12,100 | 39 | $58.87 | 77% |
| home equity loans | 22,200 | 48 | $44.36 | 25% |
| insurance and liability | 74,000 | 48 | $41.98 | 57% |
| home equity investing | 6,600 | 13 | $39.52 | 81% |
| home equity investments | 6,600 | 13 | $39.52 | 81% |
| heater repairs | 14,800 | 8 | $38.85 | 26% |
| plumbing services near me | 49,500 | 41 | $36.75 | 45% |
| application development | 9,900 | 32 | $35.89 | 30% |
| local plumber near me | 22,200 | 38 | $34.78 | 51% |
| local plumbers near me | 22,200 | 40 | $34.78 | 51% |
| local plumber | 22,200 | 50 | $32.47 | 65% |
| hvac servicing | 49,500 | 66 | $29.13 | 38% |
| second mortgage | 12,100 | 31 | $26.39 | 41% |
| home loan | 40,500 | 76 | $25.54 | 43% |
| home improvement financing | 49,500 | 52 | $24.88 | 74% |
| cash-out refinance | 27,100 | -1 | $24.84 | 77% |
| water heater installations | 33,100 | 27 | $24.39 | 43% |
| hvac maintenance | 40,500 | -1 | $24.01 | 14% |
| water heater install | 33,100 | 13 | $24.00 | 33% |
| hard money lending | 22,200 | 21 | $23.99 | 79% |
| kitchen sink clog | 8,100 | 5 | $23.00 | 94% |
| home improvement loans | 49,500 | -1 | $22.21 | 46% |
| roof inspections | 18,100 | 27 | $21.70 | 26% |
| urban heat island effect | 6,600 | 55 | $21.52 | 0% |
| home renovation loans | 14,800 | 40 | $21.00 | 72% |
| bathroom renovation services | 2,900 | 26 | $20.88 | 7% |
| bathroom remodeling services | 2,900 | 31 | $20.80 | 7% |
| web development | 27,100 | 79 | $20.62 | 16% |
| residential plumber | 6,600 | 23 | $20.34 | 12% |
| financing investment properties | 6,600 | 23 | $20.33 | 44% |
| commercial real estate loans | 8,100 | 25 | $20.14 | 46% |
| bathroom remodel | 201,000 | 38 | $20.14 | 68% |
| roofing repair | 90,500 | 30 | $20.10 | 20% |
| energy production | 880 | 70 | $20.00 | 3% |
| hard money loan | 18,100 | 13 | $19.82 | 58% |
| hard money loans | 18,100 | 31 | $19.82 | 58% |
| bathroom renovation | 22,200 | 45 | $19.53 | 33% |
| cost segregation | 12,100 | 22 | $19.14 | 69% |
| asset-backed loans | 6,600 | 35 | $18.72 | 53% |
| diy home security | 27,100 | 14 | $18.50 | 14% |
| how to create | 5,400 | 49 | $17.38 | 1% |
| basement finishing | 8,100 | 10 | $17.26 | 45% |
| garbage disposal install | 18,100 | 1 | $17.18 | 31% |
| tankless water heater install | 33,100 | 1 | $17.14 | 12% |
| hardwood flooring repair | 9,900 | 6 | $16.78 | 36% |
| duct cleaning | 110,000 | 17 | $16.08 | 48% |
| mortgage options | 1,600 | 51 | $16.06 | 38% |
| energy sources | 3,600 | 56 | $15.66 | 3% |
| financial planning | 49,500 | 62 | $15.57 | 33% |
These keyword insights are based on analysis of keywords in the Real Estate industry for the US market .
The metrics show aggregated data from multiple sources, including search volume, competition, and CPC data.
Last updated: January 28, 2026
Industry Keyword Insights analyzes search patterns in Real Estate within US . It helps you understand keyword opportunities, competition levels, and potential ROI for your SEO efforts.
High Potential Keywords are identified by analyzing multiple factors: high commercial value (CPC above $1), lower competition levels (difficulty below 40), and reasonable search volumes. These keywords typically offer the best balance of effort versus potential return for your SEO strategy.
Good Long-tail Keywords are phrases with 3 or more words that have steady search volume but lower competition. They're more specific and indicate higher user intent, making them valuable targets for content creation and SEO optimization.
Keyword intent classifies the searcher's goal: Informational (learning something), Transactional (ready to buy), Commercial (comparing options), or Navigational (finding a specific site). Understanding intent helps you create content that matches what searchers actually want.
Keyword Difficulty scores (0-100) indicate how hard it would be to rank for a specific keyword. It's calculated based on the strength of current top-ranking pages, domain authorities, content quality, and overall competition levels.
Our keyword database is continuously updated to reflect the latest search trends and competition levels. The metrics shown here are refreshed monthly to ensure you're making decisions based on current market data.