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Insurance Keyword Research Finance Industry

Real keyword data from thousands of keywords across hundreds of live websites in Insurance, the Finance industry — United States market . Explore search volume, keyword difficulty, intent classification, and CPC metrics.

Avg. Difficulty

53.0%

0-30 easy · 61-100 hard

Avg. Competition

35.62%

advertiser density

Avg. CPC

$13.64

cost per click

Monthly Searches

1,964,200

total organic potential

Keyword Opportunities

Click column headers to sort. Data from Insurance in Finance (United States) .

High Potential

27 keywords

High CPC (>$1) with low difficulty (<40) — quick wins for monetization

Keyword Volume KD CPC Comp
marine insurance 1,900 11 $29.83 34%
insurance experts 880 23 $28.00 66%
independent contractor health insurance 1,300 10 $21.11 61%
term health insurance 210 27 $20.65 37%
healthcare regulations 720 22 $18.72 2%
licensed insurance advisor 70 19 $17.92 10%
self employed insurance 5,400 14 $17.84 35%
health security 320 34 $16.91 5%
self employed health insurance 22,200 20 $16.43 68%
healthcare law 3,600 26 $15.98 26%
freelancer health insurance 880 21 $15.58 43%
1099 health insurance 720 10 $15.22 17%
insurance advisor 1,600 19 $15.02 24%
business insight 1,300 14 $12.46 14%
medical wellness 390 18 $8.26 11%
prescription refill 14,800 23 $8.12 48%
gig worker health insurance 30 12 $7.20 68%
property analysis 210 33 $6.40 32%
compliance procedures 90 26 $5.82 2%
health insurance deductibles 2,900 33 $5.44 4%
job placement assistance 210 17 $3.88 26%
split payments 2,400 25 $3.86 24%
land management 3,600 37 $3.74 6%
medical deductible 1,300 38 $3.33 2%
comprehensive benefits 320 1 $3.09 5%
gig workers 14,800 39 $2.77 32%
independent life 720 16 $1.68 5%

Easy Wins

10 keywords

Low difficulty (<30) with 1k+ monthly volume — rank fast with good content

Keyword Volume KD CPC Comp
annual income 60,500 27 $0.85 0%
self employed health insurance 22,200 20 $16.43 68%
prescription refill 14,800 23 $8.12 48%
self employed insurance 5,400 14 $17.84 35%
healthcare law 3,600 26 $15.98 26%
split payments 2,400 25 $3.86 24%
marine insurance 1,900 11 $29.83 34%
insurance advisor 1,600 19 $15.02 24%
independent contractor health insurance 1,300 10 $21.11 61%
business insight 1,300 14 $12.46 14%

Good Long-tails

36 keywords

3+ word phrases with steady volume — easier to rank for targeted traffic

Keyword Volume KD CPC Comp
homes for sale 368,000 99 $1.42 49%
marketplace health insurance 60,500 95 $19.22 83%
health insurance companies 60,500 100 $17.91 27%
affordable health insurance 49,500 100 $21.29 61%
health insurance plan 40,500 100 $17.32 48%
individual health insurance 22,200 78 $18.73 49%
private health plan 22,200 44 $15.02 66%
self employed health insurance 22,200 20 $16.43 68%
family health insurance 12,100 50 $19.36 45%
health insurance costs 9,900 63 $9.63 30%
family health insurance plans 8,100 53 $19.43 19%
premium tax credit 8,100 50 $4.94 4%
medical insurance plans 6,600 89 $19.34 63%
group health insurance 6,600 54 $33.12 44%
licensed insurance agent 6,600 44 $6.93 35%
health insurance premium 6,600 58 $10.03 23%
self employed insurance 5,400 14 $17.84 35%
health insurance providers 5,400 100 $11.90 38%
life insurance plans 4,400 60 $32.89 43%
real estate appraisal 4,400 65 $7.50 17%
employee health insurance 3,600 52 $73.00 27%
affordable health insurance plans 2,900 56 $22.89 20%
health coverage options 2,900 82 $12.67 49%
health insurance deductibles 2,900 33 $5.44 4%
medical insurance coverage 2,900 100 $20.01 44%
medical insurance options 2,900 83 $15.30 32%
independent contractor health insurance 1,300 10 $21.11 61%
health care coverage 1,000 100 $23.96 57%
freelancer health insurance 880 21 $15.58 43%
1099 health insurance 720 10 $15.22 17%
public health initiatives 480 44 $30.72 2%
term health insurance 210 27 $20.65 37%
job placement assistance 210 17 $3.88 26%
individual health insurance options 110 85 $16.82 73%
licensed insurance advisor 70 19 $17.92 10%
gig worker health insurance 30 12 $7.20 68%

High Value

50 keywords

CPC >$3 — high commercial intent and advertiser density

Keyword Volume KD CPC Comp
employee health insurance 3,600 52 $73.00 27%
home warranty 60,500 90 $49.53 75%
group health insurance 6,600 54 $33.12 44%
life insurance plans 4,400 60 $32.89 43%
public health initiatives 480 44 $30.72 2%
marine insurance 1,900 11 $29.83 34%
insurance experts 880 23 $28.00 66%
health care coverage 1,000 100 $23.96 57%
affordable health insurance plans 2,900 56 $22.89 20%
health coverage 1,900 100 $22.84 72%
affordable health insurance 49,500 100 $21.29 61%
independent contractor health insurance 1,300 10 $21.11 61%
term health insurance 210 27 $20.65 37%
network providers 1,600 51 $20.26 32%
medical insurance coverage 2,900 100 $20.01 44%
affordable healthcare 8,100 76 $19.94 63%
family health insurance plans 8,100 53 $19.43 19%
family health insurance 12,100 50 $19.36 45%
medical insurance plans 6,600 89 $19.34 63%
marketplace health insurance 60,500 95 $19.22 83%
healthcare marketplace 165,000 100 $19.14 79%
individual health insurance 22,200 78 $18.73 49%
healthcare regulations 720 22 $18.72 2%
affordable health 320 95 $18.67 59%
licensed insurance advisor 70 19 $17.92 10%
health insurance companies 60,500 100 $17.91 27%
self employed insurance 5,400 14 $17.84 35%
health insurance plan 40,500 100 $17.32 48%
health security 320 34 $16.91 5%
individual health insurance options 110 85 $16.82 73%
self employed health insurance 22,200 20 $16.43 68%
healthcare law 3,600 26 $15.98 26%
open enrollment 18,100 63 $15.81 55%
affordable coverage 40 47 $15.61 42%
freelancer health insurance 880 21 $15.58 43%
medical insurance options 2,900 83 $15.30 32%
health plan 9,900 100 $15.30 44%
1099 health insurance 720 10 $15.22 17%
insurance advisor 1,600 19 $15.02 24%
private health plan 22,200 44 $15.02 66%
medical financing 1,000 41 $13.45 10%
obamacare plans 5,400 82 $13.30 61%
health coverage options 2,900 82 $12.67 49%
business insight 1,300 14 $12.46 14%
health insurance providers 5,400 100 $11.90 38%
health insurance premium 6,600 58 $10.03 23%
dental coverage 2,400 66 $9.69 59%
health insurance costs 9,900 63 $9.63 30%
dental insurance 246,000 61 $9.20 64%
medical wellness 390 18 $8.26 11%

About This Data

These keyword insights are based on analysis of keywords in the Finance industry specifically within the Insurance niche for the US market .

The metrics show aggregated data from multiple sources, including search volume, competition, and CPC data.

Last updated: January 28, 2026

Frequently Asked Questions

Industry Keyword Insights analyzes search patterns in Finance for the Insurance niche within US . It helps you understand keyword opportunities, competition levels, and potential ROI for your SEO efforts.

High Potential Keywords are identified by analyzing multiple factors: high commercial value (CPC above $1), lower competition levels (difficulty below 40), and reasonable search volumes. These keywords typically offer the best balance of effort versus potential return for your SEO strategy.

Good Long-tail Keywords are phrases with 3 or more words that have steady search volume but lower competition. They're more specific and indicate higher user intent, making them valuable targets for content creation and SEO optimization.

Keyword intent classifies the searcher's goal: Informational (learning something), Transactional (ready to buy), Commercial (comparing options), or Navigational (finding a specific site). Understanding intent helps you create content that matches what searchers actually want.

Keyword Difficulty scores (0-100) indicate how hard it would be to rank for a specific keyword. It's calculated based on the strength of current top-ranking pages, domain authorities, content quality, and overall competition levels.

Our keyword database is continuously updated to reflect the latest search trends and competition levels. The metrics shown here are refreshed monthly to ensure you're making decisions based on current market data.

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