Listicle vs Guide

Head-to-head SEO performance comparison based on real data

Based on 839 pages across 91 websites

Overall Winner

Listicle

Wins 3 of 9 dimensions (4 tied)

Metric	Listicle	Guide
Avg. Search Impressions	7,769	4,535
Avg. CTR	31.3%	15.8%
Avg. Position	38.0	39.3
Avg. Word Count	1,520	3,996
Readability Score	76.2/100	78.1/100
Avg. LCP	9.59s	5.38s
Avg. Internal Links	18	106
Structured Data Adoption	69.8%	30.5%
Alt Text Compliance	100.0%	100.0%
Avg. Load Time	1.93s	1.58s

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Listicle vs How-To Guide Guide vs Narrative How-To Guide vs Guide Article / Blog Post vs Guide Landing Page vs Listicle

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