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Structured Data: Impact on Search Visibility

Pages with any structured data vs without

Impression Lift
+ 45.7%
Adoption Rate
45.4%
With Schema Markup
23,040
Without Schema Markup
27,763
Sample Size
50,803

Search Impressions : With vs Without Schema Markup

How search visibility changes based on Schema Markup

Click-Through Rate : With vs Without

Average CTR based on Schema Markup

Average Position : With vs Without

Where pages rank based on Schema Markup

Schema Markup by Page Type

Page Type Adoption Impression Lift Pages
Home Page 39.1% + 766.9% 64
Static Page 16.4% + 321.8% 593
Category Page 32.2% + 281.4% 385
Article / Blog Post 27.8% + 207.5% 3,380
Service Page 2.6% + 135.0% 195
Product Page 27.7% + 103.7% 2,436
FAQ Page 7.8% + 21.4% 994

Frequently Asked Questions

Does structured data improve rankings?

Our data shows pages with structured data consistently receive more search impressions than those without. While Google states structured data is not a direct ranking factor, the correlation with rich results and better CTR makes it a worthwhile investment.

Other Factors

FAQ Schema Article Schema Product Schema Breadcrumbs Schema Count Headings Meta Desc.

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