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Structured Data: Impact on Search Visibility

Pages with any structured data vs without

Impression Lift
+ 15.5%
Adoption Rate
48.1%
With Schema Markup
24,804
Without Schema Markup
26,724
Sample Size
51,528

Search Impressions : With vs Without Schema Markup

How search visibility changes based on Schema Markup

Click-Through Rate : With vs Without

Average CTR based on Schema Markup

Average Position : With vs Without

Where pages rank based on Schema Markup

Schema Markup by Page Type

Page Type Adoption Impression Lift Pages
About Page 42.6% + 1168.5% 54
Category Page 23.6% + 523.5% 699
Product Page 19.0% + 134.0% 4,081
Article / Blog Post 28.0% + 68.8% 8,622
Service Page 52.2% -67.5% 627
Home Page 35.7% + 49.5% 112
FAQ Page 13.2% + 45.9% 2,511
Static Page 28.2% + 25.4% 1,073

Frequently Asked Questions

Does structured data improve rankings?

Our data shows pages with structured data consistently receive more search impressions than those without. While Google states structured data is not a direct ranking factor, the correlation with rich results and better CTR makes it a worthwhile investment.

Other Factors

FAQ Schema Article Schema Product Schema Breadcrumbs Schema Count Headings Meta Desc.

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