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Structured Data: Impact on Search Visibility

Pages with any structured data vs without

Impression Lift
+ 38.5%
Adoption Rate
47.9%
With Schema Markup
22,833
Without Schema Markup
24,866
Sample Size
47,699

Search Impressions : With vs Without Schema Markup

How search visibility changes based on Schema Markup

Click-Through Rate : With vs Without

Average CTR based on Schema Markup

Average Position : With vs Without

Where pages rank based on Schema Markup

Schema Markup by Page Type

Page Type Adoption Impression Lift Pages
Static Page 18.8% + 1130.4% 457
Category Page 35.8% + 483.3% 330
Home Page 37.7% + 413.3% 61
Article / Blog Post 24.7% + 296.9% 2,599
Service Page 3.0% + 292.2% 167
Product Page 31.5% + 92.9% 2,012
FAQ Page 14.8% -10.7% 815

Frequently Asked Questions

Does structured data improve rankings?

Our data shows pages with structured data consistently receive more search impressions than those without. While Google states structured data is not a direct ranking factor, the correlation with rich results and better CTR makes it a worthwhile investment.

Other Factors

FAQ Schema Article Schema Product Schema Breadcrumbs Schema Count Headings Meta Desc.

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