Meta Description Length: Impact on Search Visibility

Name: Meta Description Length Search Performance Impact
Creator: SEOJuice

How meta description length correlates with CTR

Sample Size

35,808

Search Impressions

How search visibility changes based on Meta Desc.

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Click-Through Rate

Average CTR based on Meta Desc.

Average Position

Where pages rank based on Meta Desc.

Meta Desc. by Page Type

Page Type	Pages
Product Page	686
Article / Blog Post	301
Category Page	145
Static Page	59
FAQ Page	51

Frequently Asked Questions

What is the ideal meta description length?

Google typically displays up to 155-160 characters of a meta description. Our data shows meta descriptions between 80-155 characters tend to have the best CTR, giving enough information to entice clicks without being truncated.

Other Factors

Schema Markup FAQ Schema Article Schema Product Schema Breadcrumbs Schema Count Headings

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