Valid heading hierarchy vs invalid
How search visibility changes based on Headings
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Average CTR based on Headings
Where pages rank based on Headings
| Page Type | Adoption | Impression Lift | Pages |
|---|---|---|---|
| Category Page | 60.7% | +384.5% | 145 |
| Article / Blog Post | 33.6% | +245.6% | 301 |
| Product Page | 38.3% | +208.8% | 686 |
| Static Page | 13.6% | -90.4% | 59 |
| FAQ Page | 11.8% | -27.9% | 51 |
A valid heading hierarchy (H1 > H2 > H3) helps search engines understand your content structure. Our data shows pages with proper heading hierarchy tend to rank better than those with invalid or missing hierarchies.
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