SERP Feature Landscape

Which on-page factors actually boost search visibility? Here's what real data says.

Based on analysis of 262,943 pages · Last 30 days

FAQ Schema

-100.0% impressions
Impact of FAQ structured data on search performance
Adoption
0.0%
Sample
35,795
Type
With vs Without

Article Schema

-100.0% impressions
Impact of Article structured data on search performance
Adoption
0.0%
Sample
35,795
Type
With vs Without

Product Schema

-100.0% impressions
Impact of Product structured data on search performance
Adoption
0.0%
Sample
35,795
Type
With vs Without

Breadcrumbs

-100.0% impressions
Impact of Breadcrumb structured data on search performance
Adoption
0.0%
Sample
35,795
Type
With vs Without

Headings

+7.7% impressions
Valid heading hierarchy vs invalid
Adoption
24.2%
Sample
12,378
Type
With vs Without

Schema Markup

+5.4% impressions
Pages with any structured data vs without
Adoption
62.1%
Sample
35,795
Type
With vs Without

Schema Count

How many schema types a page has vs search performance
Sample
35,795
Type
Bucketed

Meta Desc.

How meta description length correlates with CTR
Sample
35,795
Type
Bucketed

What We Measure

Schema Markup

FAQ, Article, Product, Breadcrumb schema and overall structured data adoption

Page Structure

Heading hierarchy validity, meta description length, and content organization

Search Impact

Impressions, CTR, and position differences for pages with vs without each factor

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