Pages with 1000-2000 words get the most impressions. The spread is ~41% — solidly long content wins, but not the longest.
Bottom line: Aim for 1,000–2,000 words when the topic needs it.
The x-axis groups pages by word count ranges. Each bar shows relative impressions for that bucket. The tallest bar is 1,000–2,000 words, with about a 41% spread across buckets. Notice that the very longest bucket does not win.
Many SEOs still chase “more words” as a ranking trick. Others cut content down to the bare minimum to ship faster. Our dataset shows a clear winner. Pages in the 1,000–2,000 word range earn the most impressions, with a ~41% spread across buckets. Long content wins, but “longest” does not.
Bucket pages by word count and compare impressions to find your site’s sweet spot.
Add missing subtopics from top competitors and PAA, then republish.
Move the primary answer up, then add depth below it.
Delete or merge sections that do not map to a query or user task.
This range matched the highest impressions in our data. Below it, you miss subtopics and long-tail coverage.
Use SERP headings and PAA to pick subtopics. If you skip them, you lose impressions to pages that answer more angles.
Write longer by going deeper on one intent, not mixing intents. Mixed intents bloat word count and can hurt relevance.
Remove repeats, intros, and filler examples. If you do not cut, you get longer without getting more coverage.
You add length without adding queries, so impressions do not rise.
You rank for a few terms, then impressions stall because you miss long-tail variants.
You “optimize” length while the page still fails to answer key tasks and comparisons.
Do not grow word count by adding “more.” Grow it by adding “missing.” Build a subtopic checklist from ranking URLs, then map each section to a query cluster. If a section cannot earn impressions on its own, cut it or merge it.
All data comes from real websites tracked by SEOJuice. We use the latest snapshot per page so each page counts once, regardless of site size. We filter for pages with at least 10 Google Search Console impressions and valid ranking positions (1-100).
Data is refreshed weekly. Correlation does not imply causation — these insights show associations, not guaranteed outcomes.
We compared readability scores against relative impressions across 17K+ unique pages.
We measured how description-to-content consistency correlates with click-through rates.
We compared alt text coverage rates against relative impressions across 19K+ unique pages.
SEOJuice tracks all these metrics automatically and helps you improve them.
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