Article / Blog Post vs Guide

Head-to-head SEO performance comparison based on real data

Based on 900 pages across 68 websites

Overall Winner

Article / Blog Post

Wins 3 of 9 dimensions (4 tied)

Metric	Article / Blog Post	Guide
Avg. Search Impressions	9,324	4,535
Avg. CTR	42.7%	15.8%
Avg. Position	31.0	39.3
Avg. Word Count	2,545	3,996
Readability Score	76.5/100	78.1/100
Avg. LCP	7.39s	5.38s
Avg. Internal Links	66	106
Structured Data Adoption	29.3%	30.5%
Alt Text Compliance	100.0%	100.0%
Avg. Load Time	1.27s	1.58s

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Article / Blog Post vs Landing Page Article / Blog Post vs Product Page FAQ Page vs Article / Blog Post Guide vs Narrative Listicle vs Guide How-To Guide vs Guide

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