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WordPress vs Shopify

Head-to-head SEO performance comparison based on real data

vs

Based on 34,850 pages across 121 websites

Overall Winner
WordPress
Wins 4 of 10 dimensions (4 tied)
Dimension WordPress Shopify
Overall SEO Score
Average SEO score across all pages
57.4/100 72.2/100
Core Web Vitals (LCP)
Largest Contentful Paint — lower is faster
6.87s 11.20s
Core Web Vitals (CLS)
Cumulative Layout Shift — lower means less visual jank
0.03 0.26
Content Readability
AI-assessed readability score
74.7/100 71.1/100
Alt Text Compliance
Percentage of images with alt text
69.8% 69.5%
Structured Data Adoption
Percentage of pages with structured data
36.0% 28.7%
Title-Content Consistency
How well page titles match content
0.0/100 0.0/100
Internal Link Density
Average incoming internal links per page
60 38
Broken Link Rate
Average on-page errors per page — lower is better
N/A N/A
Page Speed
Average page load time — lower is faster
5.28s 4.44s
Average Content Length
Average word count across all pages
914 words 252 words

Visual Comparison

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