Content Analysis
High-quality content is essential for both search engine rankings and user engagement.
Warning
Pages with readability issues
2 affected pages
2
Show affected pages
https://www.apple.com/legal/sales-support/certification/apple-service-certification-policies/
Readability score: 9.7 (difficult) - Flesch Reading Ease (EN)
https://www.apple.com/pages/compatibility/
Readability score: 0.7 (difficult) - Flesch Reading Ease (EN)
Info
Pages with poor content structure (no paragraphs or lists)
25
Info
Pages with high sentence complexity (avg > 25 words/sentence)
5
Warning
Pages with duplicate titles
1 affected page
1
Show affected pages
https://www.apple.com/
'Apple' for URLS: https://www.apple.com/us/search/product-red?f=13inchmacbookair&fh=2c0e&sel=accessories, https://www.apple.com/us/search/product-red?f=27imac_thdblt3_mid2017&fh=48cd&sel=accessories
Warning
Pages with duplicate meta descriptions
1 affected page
1
Show affected pages
https://www.apple.com/us/search/product-red?f=13inchmacbookair&fh=2c0e&sel=accessories
'Apple Store Search Results' for URLS: https://www.apple.com/us/search/product-red?f=27imac_thdblt3_mid2017&fh=48cd&sel=accessories, https://www.apple.com/us/search/product-red?f=appletv4k&fh=494e&sel=accessories
Warning
H1 headings too short (< 10 characters)
5 affected pages
5
Show affected pages
https://www.apple.com/
H1: 5 chars (min: 10)
https://www.apple.com/business/enterprise/success-stories/financial-services/bdc/
H1: 3 chars (min: 10)
https://www.apple.com/careers/us/work-at-apple/students.html
H1: 8 chars (min: 10)
https://www.apple.com/mac-mini/
H1: 8 chars (min: 10)
https://www.apple.com/siri/
H1: 4 chars (min: 10)
Info
Alt text too long (> 125 characters)
20 affected pages
75
Show affected pages
https://www.apple.com/
Image: /v/home/cm/images/heroes/iphone-family/hero_iphone_family__fuz5j2v5xx6y_large.jpg (409 chars)
https://www.apple.com/
Image: /v/home/cm/images/heroes/iphone-family/hero_iphone_family__fuz5j2v5xx6y_large.jpg (409 chars)
https://www.apple.com/
Image: /v/home/cm/images/heroes/apple-watch-series-11/hero_apple_watch_series_11__bdz1mml4dx6q_large.jpg (149 chars)
https://www.apple.com/
Image: /v/home/cm/images/heroes/apple-watch-series-11/hero_apple_watch_series_11__bdz1mml4dx6q_large.jpg (149 chars)
https://www.apple.com/
Image: /v/home/cm/images/promos/apple-business/promo_apple_business__fi88n3dz0emq_large.jpg (126 chars)
https://www.apple.com/
Image: /v/home/cm/images/promos/apple-business/promo_apple_business__fi88n3dz0emq_large.jpg (126 chars)
https://www.apple.com/
Image: /v/home/cm/images/promos/iphone-tradein/promo_iphone_tradein__bugw15ka691e_large.jpg (144 chars)
https://www.apple.com/
Image: /v/home/cm/images/promos/iphone-tradein/promo_iphone_tradein__bugw15ka691e_large.jpg (144 chars)
https://www.apple.com/apple-arcade/?itscg=10000&itsct=arc-0-apl_hp-hero_lrn-apl-ref-230504
Image: /v/apple-arcade/q/images/overview/hero_startframe__b2bqnq4fhab6_large.jpg (239 chars)
https://www.apple.com/apple-arcade/?itscg=10000&itsct=arc-0-apl_hp-lrn_tle-apl-ref-210416
Image: /v/apple-arcade/q/images/overview/hero_startframe__b2bqnq4fhab6_large.jpg (239 chars)
https://www.apple.com/careers/us/work-at-apple/students.html
Image: /careers/images/students/fy23_redesign/ts_mosaic_3/desktop.jpg (129 chars)
https://www.apple.com/family-sharing/
Image: /v/family-sharing/h/images/overview/setup_get_started__bp30if6ulub6_large.jpg (234 chars)
https://www.apple.com/family-sharing/
Image: /v/family-sharing/h/images/overview/parental_controls/parental_ask_to_buy__ea6xd14vd282_large.jpg (192 chars)
https://www.apple.com/family-sharing/
Image: /v/family-sharing/h/images/overview/parental_controls/parental_ask_to_buy__ea6xd14vd282_large.jpg (192 chars)
https://www.apple.com/family-sharing/
Image: /v/family-sharing/h/images/overview/parental_controls/location-sharing_endframe__lklbnuai8oy2_large.jpg (156 chars)
https://www.apple.com/family-sharing/
Image: /v/family-sharing/h/images/overview/parental_controls/location-sharing_endframe__lklbnuai8oy2_large.jpg (156 chars)
https://www.apple.com/family-sharing/
Image: /v/family-sharing/h/images/overview/parental_controls/parental_screen_time__c4prwbvwim4i_large.jpg (148 chars)
https://www.apple.com/family-sharing/
Image: /v/family-sharing/h/images/overview/parental_controls/parental_screen_time__c4prwbvwim4i_large.jpg (148 chars)
https://www.apple.com/family-sharing/
Image: /v/family-sharing/h/images/overview/parental_controls/parental_notifications__s2wgqsjsatm6_large.jpg (181 chars)
https://www.apple.com/family-sharing/
Image: /v/family-sharing/h/images/overview/parental_controls/parental_notifications__s2wgqsjsatm6_large.jpg (181 chars)
Info
Poor text-to-HTML ratio (< 10%)
20 affected pages
22
Show affected pages
https://www.apple.com/
Text-to-HTML ratio: 0.1%
https://www.apple.com/apple-arcade/?itscg=10000&itsct=arc-0-apl_hp-hero_lrn-apl-ref-230504
Text-to-HTML ratio: 0.4%
https://www.apple.com/apple-arcade/?itscg=10000&itsct=arc-0-apl_hp-lrn_tle-apl-ref-210416
Text-to-HTML ratio: 0.4%
https://www.apple.com/business/enterprise/success-stories/financial-services/bdc/
Text-to-HTML ratio: 1.0%
https://www.apple.com/business/enterprise/success-stories/insurance/zurich/
Text-to-HTML ratio: 0.9%
https://www.apple.com/careers/us/work-at-apple/students.html
Text-to-HTML ratio: 0.4%
https://www.apple.com/choose-country-region/
Text-to-HTML ratio: 2.0%
https://www.apple.com/education/college-students/success-stories/pengilly/
Text-to-HTML ratio: 0.9%
https://www.apple.com/education/higher-education/
Text-to-HTML ratio: 2.6%
https://www.apple.com/education/k12/success-stories/stowe/
Text-to-HTML ratio: 1.2%
https://www.apple.com/family-sharing/
Text-to-HTML ratio: 0.1%
https://www.apple.com/feedback/apple-news/
Text-to-HTML ratio: 0.2%
https://www.apple.com/ipad-11/
Text-to-HTML ratio: 1.5%
https://www.apple.com/legal/intellectual-property/tld/anti-abuse-policy/
Text-to-HTML ratio: 0.7%
https://www.apple.com/legal/more-resources/settlement/apple-bag-check-settlement.html
Text-to-HTML ratio: 0.3%
https://www.apple.com/mac-mini/
Text-to-HTML ratio: 0.1%
https://www.apple.com/pages/compatibility/
Text-to-HTML ratio: 1.4%
https://www.apple.com/siri/
Text-to-HTML ratio: 2.4%
https://www.apple.com/us/search/product-red?f=13inchmacbookair&fh=2c0e&sel=accessories
Text-to-HTML ratio: 1.7%
https://www.apple.com/us/search/product-red?f=27imac_thdblt3_mid2017&fh=48cd&sel=accessories
Text-to-HTML ratio: 1.8%
Warning
Pages using keywords in title but not in body
12 affected pages
12
Show affected pages
https://www.apple.com/business/enterprise/success-stories/financial-services/bdc/
Keywords in title but not body: stories, work, success
https://www.apple.com/business/enterprise/success-stories/insurance/zurich/
Keywords in title but not body: stories, work, success
https://www.apple.com/careers/us/work-at-apple/students.html
Keywords in title but not body: student, careers, internships, jobs
https://www.apple.com/education/college-students/success-stories/pengilly/
Keywords in title but not body: college
https://www.apple.com/education/higher-education/
Keywords in title but not body: institutions
https://www.apple.com/family-sharing/
Keywords in title but not body: apple
https://www.apple.com/legal/intellectual-property/tld/anti-abuse-policy/
Keywords in title but not body: anti, policy
https://www.apple.com/legal/more-resources/settlement/apple-bag-check-settlement.html
Keywords in title but not body: check, legal
https://www.apple.com/legal/sales-support/certification/apple-service-certification-policies/
Keywords in title but not body: legal
https://www.apple.com/legal/sales-support/terms/repair/generalservice/servicetermsno/
Keywords in title but not body: conditions
https://www.apple.com/pages/compatibility/
Keywords in title but not body: apple, compatibility
https://www.apple.com/watch/cellular/
Keywords in title but not body: carriers
Warning
Pages with filler content
5
Info
Pages without emphasis markup (strong/em tags)
16
Info
Pages with excessive emphasis markup (> 20 strong/em tags)
2