amul.com

Report from Oct 9, 2026 at 2:23 AM

B
Grade
28
Pages
207
Issues
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B

Overall

71/100

C

Technical

58/100

D

Content

46/100

A++

Structure

100/100

A-

Accessibility

81/100

SEOJuice score

Website Screenshot

SEO Performance

Core Web Vitals

Core Web Vitals are a set of real-world, user-centered metrics that quantify key aspects of the user experience.
47

Performance

Speed and responsiveness

81

Accessibility

Usability for all users

Lighthouse raw score

95

Best Practices

Web standards adherence

57

SEO

Search optimization

Priority Actions

27 items
Critical — 6 items
Critical LCP issue (average 11.7s across 28 measured pages, target: <2.5s) - optimize largest image and reduce server response 27 pages
https://amul.com/
LCP: 11.7s (target: <2.5s)
https://amul.com/media-and-association
LCP: 7.4s (target: <2.5s)
https://amul.com/amul-for-india
LCP: 7.4s (target: <2.5s)
https://amul.com/enquiries-tender-notice
LCP: 5.3s (target: <2.5s)
https://amul.com/flavoured-milk
LCP: 16.2s (target: <2.5s)
https://amul.com/protein
LCP: 6.1s (target: <2.5s)
https://amul.com/contact-us
LCP: 6.9s (target: <2.5s)
https://amul.com/privacy-policy
LCP: 6.2s (target: <2.5s)
https://amul.com/terms-of-use
LCP: 4.4s (target: <2.5s)
https://amul.com/product/organic-almonds
LCP: 8.0s (target: <2.5s)
https://amul.com/topicals
LCP: 9.2s (target: <2.5s)
https://amul.com/our-legacy
LCP: 9.3s (target: <2.5s)
https://amul.com/milk
LCP: 12.4s (target: <2.5s)
https://amul.com/product/organic-cashews
LCP: 9.7s (target: <2.5s)
https://amul.com/butter
LCP: 9.3s (target: <2.5s)
https://amul.com/organic
LCP: 32.2s (target: <2.5s)
https://amul.com/ice-cream
LCP: 15.9s (target: <2.5s)
https://amul.com/products
LCP: 30.8s (target: <2.5s)
https://amul.com/cheese
LCP: 19.4s (target: <2.5s)
https://amul.com/our-cooperative
LCP: 19.1s (target: <2.5s)
Showing first 20 of 27
Fix layout shifts (CLS: 0.32, target: <0.1) - add width/height to images 19 pages
https://amul.com/
CLS: 0.38 (target: <0.1)
https://amul.com/amul-for-india
CLS: 0.28 (target: <0.1)
https://amul.com/enquiries-tender-notice
CLS: 0.60 (target: <0.1)
https://amul.com/flavoured-milk
CLS: 0.30 (target: <0.1)
https://amul.com/protein
CLS: 0.28 (target: <0.1)
https://amul.com/topicals
CLS: 0.41 (target: <0.1)
https://amul.com/milk
CLS: 0.55 (target: <0.1)
https://amul.com/butter
CLS: 0.44 (target: <0.1)
https://amul.com/organic
CLS: 0.47 (target: <0.1)
https://amul.com/ice-cream
CLS: 0.44 (target: <0.1)
https://amul.com/products
CLS: 0.38 (target: <0.1)
https://amul.com/cheese
CLS: 0.68 (target: <0.1)
https://amul.com/our-cooperative
CLS: 0.44 (target: <0.1)
https://amul.com/global-presence
CLS: 0.66 (target: <0.1)
https://amul.com/malt-beverages
CLS: 0.51 (target: <0.1)
https://amul.com/media-and-news
CLS: 0.34 (target: <0.1)
https://amul.com/public-interest-and-communication
CLS: 0.49 (target: <0.1)
https://amul.com/milkshake
CLS: 0.28 (target: <0.1)
https://amul.com/chairmans-speech/chairmans-address-51st-annual-general-meeting-of-gcmmf
CLS: 0.28 (target: <0.1)
Performance score critically low (47/100) - focus on Core Web Vitals
High — 9 items
Add accessible names to links/buttons on 28 pages - screen readers cannot announce them 40 elements
div#header_center_menu > ul.navbar-nav > li.nav-item > a.active
ul.navbar-nav > li.nav-item > div.d-flex > a.router-link-active
div.swiper > div.swiper-wrapper > div.swiper-slide > a.slide-link
div.container > div.row > div.col-lg-6 > a.topical-img-link
div#header_center_menu > ul.navbar-nav > li.nav-item > a.nav-link
ul.navbar-nav > li.nav-item > div.d-flex > a.navbar-brand
div#header_center_menu > ul.navbar-nav > li.nav-item > a.nav-link
ul.navbar-nav > li.nav-item > div.d-flex > a.navbar-brand
div#header_center_menu > ul.navbar-nav > li.nav-item > a.nav-link
ul.navbar-nav > li.nav-item > div.d-flex > a.navbar-brand
div#header_center_menu > ul.navbar-nav > li.nav-item > a.nav-link
ul.navbar-nav > li.nav-item > div.d-flex > a.navbar-brand
div#header_center_menu > ul.navbar-nav > li.nav-item > a.nav-link
ul.navbar-nav > li.nav-item > div.d-flex > a.navbar-brand
div#header_center_menu > ul.navbar-nav > li.nav-item > a.nav-link
ul.navbar-nav > li.nav-item > div.d-flex > a.navbar-brand
div#header_center_menu > ul.navbar-nav > li.nav-item > a.nav-link
ul.navbar-nav > li.nav-item > div.d-flex > a.navbar-brand
div#header_center_menu > ul.navbar-nav > li.nav-item > a.nav-link
ul.navbar-nav > li.nav-item > div.d-flex > a.navbar-brand
Showing first 20 of 40
Add canonical tags to 28 pages to prevent duplicate content issues 28 pages
https://amul.com/
No canonical tag found
https://amul.com/about-amul-franchise
No canonical tag found
https://amul.com/amul-for-india
No canonical tag found
https://amul.com/butter
No canonical tag found
https://amul.com/chairmans-speech/chairmans-address-51st-annual-general-meeting-of-gcmmf
No canonical tag found
https://amul.com/cheese
No canonical tag found
https://amul.com/contact-us
No canonical tag found
https://amul.com/disclaimer
No canonical tag found
https://amul.com/enquiries-tender-notice
No canonical tag found
https://amul.com/flavoured-milk
No canonical tag found
https://amul.com/global-presence
No canonical tag found
https://amul.com/ice-cream
No canonical tag found
https://amul.com/malt-beverages
No canonical tag found
https://amul.com/media-and-association
No canonical tag found
https://amul.com/media-and-news
No canonical tag found
https://amul.com/milk
No canonical tag found
https://amul.com/milkshake
No canonical tag found
https://amul.com/organic
No canonical tag found
https://amul.com/our-cooperative
No canonical tag found
https://amul.com/our-legacy
No canonical tag found
Showing first 20 of 28
Add alt text to images on 28 pages - screen readers cannot describe them 20 elements
ul.navbar-nav > li.nav-item > a.nav-link > img
ul.navbar-nav > li.nav-item > a.nav-link > img
ul.navbar-nav > li.nav-item > a.nav-link > img
ul.navbar-nav > li.nav-item > a.nav-link > img
ul.navbar-nav > li.nav-item > a.nav-link > img
ul.navbar-nav > li.nav-item > a.nav-link > img
ul.navbar-nav > li#partnerToggleWrapper > a.nav-link > img
ul.navbar-nav > li.nav-item > a.nav-link > img
ul.navbar-nav > li.nav-item > a.nav-link > img
ul.navbar-nav > li.nav-item > a.nav-link > img
ul.navbar-nav > li.nav-item > div.nav-item-img-link > img.manthan-header-img
div.row > div.col-lg-6 > a.topical-img-link > img.w-75
div.container > div.row > div.col-12 > img.product-image
div.container > div.row > div.col-12 > img.product-image
div.flex-grow-1 > div.news-card-date-block > div.news-share > img.img-fluid
div.flex-grow-1 > div.news-card-date-block > div.news-share > img.img-fluid
div.flex-grow-1 > div.news-card-date-block > div.news-share > img.img-fluid
div.flex-grow-1 > div.news-card-date-block > div.news-share > img.img-fluid
div.flex-grow-1 > div.news-card-date-block > div.news-share > img.img-fluid
div.flex-grow-1 > div.news-card-date-block > div.news-share > img.img-fluid
Medium — 7 items
Optimize 25 title tags - keep between 30-70 characters 25 pages
https://amul.com/about-amul-franchise
Too Short (14)
https://amul.com/amul-for-india
Too Short (22)
https://amul.com/butter
Too Short (13)
https://amul.com/chairmans-speech/chairmans-address-51st-annual-general-meeting-of-gcmmf
Too Short (25)
https://amul.com/cheese
Too Short (13)
https://amul.com/contact-us
Too Short (17)
https://amul.com/disclaimer
Too Short (17)
https://amul.com/flavoured-milk
Too Short (21)
https://amul.com/global-presence
Too Short (23)
https://amul.com/ice-cream
Too Short (16)
https://amul.com/malt-beverages
Too Short (21)
https://amul.com/media-and-association
Too Short (26)
https://amul.com/media-and-news
Too Short (21)
https://amul.com/milk
Too Short (11)
https://amul.com/milkshake
Too Short (16)
https://amul.com/organic
Too Short (14)
https://amul.com/our-cooperative
Too Short (24)
https://amul.com/privacy-policy
Too Short (21)
https://amul.com/product/organic-almonds
Too Short (12)
https://amul.com/product/organic-cashews
Too Short (22)
Showing first 20 of 25
Fix incorrect heading hierarchy on 24 pages 24 pages
https://amul.com/
Backwards heading skip: H4 to H1; Skipped heading level: H1 to H4; Skipped heading level: H4 to H6; Backwards heading skip: H6 to H2; Skipped heading level: H2 to H6; Backwards heading skip: H6 to H2; Backwards heading skip: H4 to H2; Skipped heading level: H2 to H4
https://amul.com/about-amul-franchise
Backwards heading skip: H4 to H1; Skipped heading level: H1 to H3
https://amul.com/amul-for-india
Backwards heading skip: H4 to H1; Skipped heading level: H1 to H3
https://amul.com/butter
Backwards heading skip: H4 to H2
https://amul.com/chairmans-speech/chairmans-address-51st-annual-general-meeting-of-gcmmf
Backwards heading skip: H4 to H1; Skipped heading level: H1 to H3
https://amul.com/cheese
Backwards heading skip: H4 to H2
https://amul.com/contact-us
Backwards heading skip: H4 to H1; Skipped heading level: H2 to H6; Backwards heading skip: H6 to H2
https://amul.com/disclaimer
Backwards heading skip: H4 to H1; Skipped heading level: H1 to H3
https://amul.com/flavoured-milk
Backwards heading skip: H4 to H2
https://amul.com/global-presence
Backwards heading skip: H4 to H2; Skipped heading level: H2 to H4; Backwards heading skip: H4 to H2
https://amul.com/ice-cream
Backwards heading skip: H4 to H2
https://amul.com/malt-beverages
Backwards heading skip: H4 to H2
https://amul.com/media-and-association
Backwards heading skip: H4 to H1
https://amul.com/media-and-news
Backwards heading skip: H4 to H1
https://amul.com/milk
Backwards heading skip: H4 to H2
https://amul.com/milkshake
Backwards heading skip: H4 to H2
https://amul.com/organic
Backwards heading skip: H4 to H2
https://amul.com/our-cooperative
Backwards heading skip: H5 to H3; Skipped heading level: H3 to H5; Skipped heading level: H2 to H5; Backwards heading skip: H5 to H2; Skipped heading level: H2 to H5; Skipped heading level: H4 to H6; Backwards heading skip: H6 to H4; Skipped heading level: H4 to H6
https://amul.com/our-legacy
Backwards heading skip: H4 to H2; Skipped heading level: H2 to H6; Backwards heading skip: H6 to H4; Backwards heading skip: H4 to H2; Skipped heading level: H2 to H4; Skipped heading level: H4 to H6; Backwards heading skip: H6 to H3; Skipped heading level: H2 to H4; Backwards heading skip: H4 to H2
https://amul.com/privacy-policy
Backwards heading skip: H4 to H1; Skipped heading level: H1 to H3
Showing first 20 of 24
Remove 442KB unused JavaScript from 20 files 5 files
https://www.googletagmanager.com/gtag/js?id=G-3GLS3FV0YJ
73KB unused
https://amul.com/_nuxt/DJQ4HaLY.js
36KB unused
https://ajax.googleapis.com/ajax/libs/jquery/3.7.1/jquery.min.js
22KB unused
https://amul.com/_nuxt/BTXBS2rv.js
34KB unused
https://amul.com/_nuxt/CPYNyY9E.js
26KB unused
Low — 4 items
Add cache headers to 19 static resources - improve repeat visits 19 files
https://amul.com/footer/amul-footer-logo.png
120s cache TTL
https://amul.com/footer/footer-dots.png
120s cache TTL
https://assets.amul.com/public/homepage/others/SPCDF+Logo.png
120s cache TTL
https://assets.amul.com/public/homepage/others/Manthan.jpeg
120s cache TTL
https://amul.com/footer/copyrights.svg
120s cache TTL
https://assets.amul.com/public/homepage/others/menu_eco2.png
120s cache TTL
https://amul.com/header/logo.svg
120s cache TTL
https://amul.com/header/menu_eco1.png
120s cache TTL
https://amul.com/header/header-bg.png
120s cache TTL
https://assets.amul.com/public/footer/instagram.svg
120s cache TTL
https://assets.amul.com/public/footer/whatsapp-svgrepo-com.svg
120s cache TTL
https://assets.amul.com/public/footer/youtube.svg
120s cache TTL
https://assets.amul.com/public/footer/linkedin.svg
120s cache TTL
https://assets.amul.com/public/footer/facebook.svg
120s cache TTL
https://assets.amul.com/public/footer/twitter.svg
120s cache TTL
https://amul.com/header/arrow-up-right.svg
120s cache TTL
https://amul.com/header/mobile/menu-arrow.svg
120s cache TTL
https://amul.com/header/close.svg
120s cache TTL
https://static.cloudflareinsights.com/beacon.min.js/v4bc70e2c01a94c73b74392e4234840661791215815920
86400s cache TTL
Avoid using the same heading text multiple times on 4 pages 4 pages
https://amul.com/
"New faves from Amul" x4; "Organic AlmondsNaturally Rich • Handpicked • Purest Taste" x2; "Organic CashewsHandpicked • Purest Taste" x2; "Village Dairy Co-operatives" x2; "District Milk Unions" x2; "State Federation" x2
https://amul.com/about-amul-franchise
"About Amul Parlour" x2; "A Diverse Franchise Formats to Serve Every Need" x2; "Amul Parlour" x2; "Amul Scooping Parlour" x2; "Amul Milk Booth" x2; "Amul COE Parlour" x2; "Amul Railway Parlour" x2; "Beyond traditional parlours, Amul reaches consumers through:" x2; "A Trusted Brand. A Nationwide Presence. A Growing Opportunity." x2
https://amul.com/our-cooperative
"Discover all about GCMMF" x2; "Our Achievements over the years" x2; "Best Integrated Campaign" x5; "Best Media Innovation" x5; "Most Affable and Impactful in the lives of consumers - BrandXcel Engaging Brands Award" x5; "IAA Leadership Awards - Marketer of the Year - IAA" x5; "Changemaker Awards - BusinessLine" x5; "Amul - Iconic Brand of Bharat - R. Presented by Arnab Goswami" x5; "CMO Council Brand Leadership Award - Dainik Bhaskar" x5; "Most Popular Brands - Blinkit Brand Awards" x5; "Iconic Brand of the Year - 2023 - ET Edge" x5; "Best Use of Influencer/Celebrity" x5
https://amul.com/our-legacy
"1946: A revolt that bred a revolution" x2; "1957: Brand Amul is born" x2; "1969: Operation Flood" x2; "1994: AmulFed Dairy was established" x2; "2015: fully automated Amul cattle feed plant was inaugurated" x2; "2022: Amul’s healthiest range hits the shelves by launching its Organic and Protein range" x2; "Where women are the winners" x2; "VMS (Vision Mission Strategy) Workshops" x2; "Dudh Utpadak Mandli Sanklit Vikas Aayojan (DIVA)" x2; "Management Committee Members Training Programme (MCMT)" x2
Shorten long headings on 1 page for better readability 1 page
https://amul.com/
H6: 203 chars
Tips — 1 item
Add breadcrumb schema markup for enhanced search visibility

Domain Rankings

Overview of your domain's search visibility and ranking performance.

Search Rankings

Top 3
3
Top 10
4
Top 20
5
Top 50
6
Top 100
6

Traffic & Rankings

Monthly Visits

0

Traffic Value

$0

Ranking Changes
Improved: +0 New: +1 Declined: -0 Lost: -0

Backlink Analysis

Backlinks are crucial for SEO success as they signal trust and authority to search engines.

Total Backlinks

29599

Found 29,599 backlinks across 864 domains

Domain Authority

49

Authority score: 49 with spam score: 0

Network Diversity

590

590 unique IPs across 441 subnets

Link Age

11

First backlink discovered: 2025-11-06

Link Type Distribution

Text Anchors: 28978 97.9%
Image Links: 627 2.1%
Redirects: 1 0.0%
Canonical Links: 0 0.0%

Link Attributes

Follow Links: 27304 92.25%
NoFollow Links: 2295 7.8%
UGC Links: 0 0.0%

Technical Analysis

Technical SEO ensures search engines can efficiently crawl, understand, and index your website.
59 issues
Critical

Pages with too short title tags

Showing 20 of 24

24
Show affected pages
https://amul.com/about-amul-franchise
Too Short (14)
https://amul.com/amul-for-india
Too Short (22)
https://amul.com/butter
Too Short (13)
https://amul.com/chairmans-speech/chairmans-address-51st-annual-general-meeting-of-gcmmf
Too Short (25)
https://amul.com/cheese
Too Short (13)
https://amul.com/contact-us
Too Short (17)
https://amul.com/disclaimer
Too Short (17)
https://amul.com/flavoured-milk
Too Short (21)
https://amul.com/global-presence
Too Short (23)
https://amul.com/ice-cream
Too Short (16)
https://amul.com/malt-beverages
Too Short (21)
https://amul.com/media-and-association
Too Short (26)
https://amul.com/media-and-news
Too Short (21)
https://amul.com/milk
Too Short (11)
https://amul.com/milkshake
Too Short (16)
https://amul.com/organic
Too Short (14)
https://amul.com/our-cooperative
Too Short (24)
https://amul.com/privacy-policy
Too Short (21)
https://amul.com/product/organic-almonds
Too Short (12)
https://amul.com/product/organic-cashews
Too Short (22)
Showing 20 of 24
Critical

Pages with too long title tags

Showing 1 of 1

1
Show affected pages
https://amul.com/
Too Long (224)
Warning

Pages with too short meta descriptions

Showing 13 of 13

13
Show affected pages
https://amul.com/about-amul-franchise
Too Short (14)
https://amul.com/amul-for-india
Too Short (22)
https://amul.com/disclaimer
Too Short (89)
https://amul.com/global-presence
Too Short (23)
https://amul.com/media-and-association
Too Short (103)
https://amul.com/media-and-news
Too Short (103)
https://amul.com/our-cooperative
Too Short (24)
https://amul.com/privacy-policy
Too Short (115)
https://amul.com/product/organic-almonds
Too Short (12)
https://amul.com/products
Too Short (28)
https://amul.com/protein
Too Short (26)
https://amul.com/public-interest-and-communication
Too Short (103)
https://amul.com/terms-of-use
Too Short (74)
Warning

Pages with too long meta descriptions

Showing 8 of 8

8
Show affected pages
https://amul.com/
Too Long (266)
https://amul.com/butter
Too Long (294)
https://amul.com/cheese
Too Long (297)
https://amul.com/flavoured-milk
Too Long (198)
https://amul.com/ice-cream
Too Long (318)
https://amul.com/malt-beverages
Too Long (230)
https://amul.com/milkshake
Too Long (229)
https://amul.com/product/organic-cashews
Too Long (263)
Critical

Missing meta tags

Showing 5 of 28

28
Show affected pages
https://amul.com/
https://amul.com/about-amul-franchise
https://amul.com/amul-for-india
https://amul.com/butter
https://amul.com/chairmans-speech/chairmans-address-51st-annual-general-meeting-of-gcmmf
Showing 5 of 28
Warning

Missing favicon

Showing 1 of 1

1
Show affected pages
https://amul.com/
No favicon link tag found
Warning

Slow loading pages

Showing 19 of 19

19
Show affected pages
https://amul.com/
Load time: 13.72s
https://amul.com/about-amul-franchise
Load time: 3.40s
https://amul.com/amul-for-india
Load time: 4.49s
https://amul.com/butter
Load time: 3.62s
https://amul.com/chairmans-speech/chairmans-address-51st-annual-general-meeting-of-gcmmf
Load time: 8.00s
https://amul.com/cheese
Load time: 4.46s
https://amul.com/contact-us
Load time: 6.19s
https://amul.com/enquiries-tender-notice
Load time: 5.03s
https://amul.com/ice-cream
Load time: 5.47s
https://amul.com/malt-beverages
Load time: 5.01s
https://amul.com/media-and-news
Load time: 3.81s
https://amul.com/milk
Load time: 4.44s
https://amul.com/our-cooperative
Load time: 4.65s
https://amul.com/our-legacy
Load time: 4.46s
https://amul.com/product/organic-almonds
Load time: 5.08s
https://amul.com/product/organic-cashews
Load time: 3.80s
https://amul.com/products
Load time: 3.88s
https://amul.com/protein
Load time: 3.63s
https://amul.com/terms-of-use
Load time: 3.58s
Warning

Unused JavaScript

Showing 15 of 15

15
Show affected pages
amul.com
https://amul.com/_nuxt/DJQ4HaLY.js: 35KB unused
amul.com
https://ajax.googleapis.com/ajax/libs/jquery/3.7.1/jquery.min.js: 22KB unused
amul.com
https://amul.com/_nuxt/DJQ4HaLY.js: 36KB unused
amul.com
https://amul.com/_nuxt/BTXBS2rv.js: 34KB unused
amul.com
https://amul.com/_nuxt/CPYNyY9E.js: 26KB unused
amul.com
https://ajax.googleapis.com/ajax/libs/jquery/3.7.1/jquery.min.js: 22KB unused
amul.com
https://amul.com/_nuxt/DJQ4HaLY.js: 36KB unused
amul.com
https://amul.com/_nuxt/BTXBS2rv.js: 34KB unused
amul.com
https://amul.com/_nuxt/CPYNyY9E.js: 26KB unused
amul.com
https://ajax.googleapis.com/ajax/libs/jquery/3.7.1/jquery.min.js: 22KB unused
amul.com
https://amul.com/_nuxt/DJQ4HaLY.js: 35KB unused
amul.com
https://amul.com/_nuxt/BTXBS2rv.js: 34KB unused
amul.com
https://amul.com/_nuxt/CPYNyY9E.js: 26KB unused
amul.com
https://ajax.googleapis.com/ajax/libs/jquery/3.7.1/jquery.min.js: 22KB unused
amul.com
https://amul.com/_nuxt/DJQ4HaLY.js: 35KB unused
Warning

Blocking third-party scripts

Showing 2 of 2

2
Show affected pages
amul.com
Cloudflare: 675ms blocking time
amul.com
Google Tag Manager: 517ms blocking time
Info

Resources without cache headers

Showing 19 of 19

19
Show affected pages
amul.com
https://amul.com/footer/amul-footer-logo.png: 120s TTL
amul.com
https://amul.com/footer/footer-dots.png: 120s TTL
amul.com
https://assets.amul.com/public/homepage/others/SPCDF+Logo.png: 120s TTL
amul.com
https://assets.amul.com/public/homepage/others/Manthan.jpeg: 120s TTL
amul.com
https://amul.com/footer/copyrights.svg: 120s TTL
amul.com
https://assets.amul.com/public/homepage/others/menu_eco2.png: 120s TTL
amul.com
https://amul.com/header/logo.svg: 120s TTL
amul.com
https://amul.com/header/menu_eco1.png: 120s TTL
amul.com
https://amul.com/header/header-bg.png: 120s TTL
amul.com
https://assets.amul.com/public/footer/instagram.svg: 120s TTL
amul.com
https://assets.amul.com/public/footer/whatsapp-svgrepo-com.svg: 120s TTL
amul.com
https://assets.amul.com/public/footer/youtube.svg: 120s TTL
amul.com
https://assets.amul.com/public/footer/linkedin.svg: 120s TTL
amul.com
https://assets.amul.com/public/footer/facebook.svg: 120s TTL
amul.com
https://assets.amul.com/public/footer/twitter.svg: 120s TTL
amul.com
https://amul.com/header/arrow-up-right.svg: 120s TTL
amul.com
https://amul.com/header/mobile/menu-arrow.svg: 120s TTL
amul.com
https://amul.com/header/close.svg: 120s TTL
amul.com
https://static.cloudflareinsights.com/beacon.min.js/v4bc70e2c01a94c73b74392e4234840661791215815920: 86400s TTL
Info

Pages without resource hints (preconnect/preload)

Showing 20 of 28

28
Show affected pages
https://amul.com/
https://amul.com/about-amul-franchise
https://amul.com/amul-for-india
https://amul.com/butter
https://amul.com/chairmans-speech/chairmans-address-51st-annual-general-meeting-of-gcmmf
https://amul.com/cheese
https://amul.com/contact-us
https://amul.com/disclaimer
https://amul.com/enquiries-tender-notice
https://amul.com/flavoured-milk
https://amul.com/global-presence
https://amul.com/ice-cream
https://amul.com/malt-beverages
https://amul.com/media-and-association
https://amul.com/media-and-news
https://amul.com/milk
https://amul.com/milkshake
https://amul.com/organic
https://amul.com/our-cooperative
https://amul.com/our-legacy
Showing 20 of 28
Warning

Pages with small font sizes (< 12px)

Showing 20 of 28

28
Show affected pages
https://amul.com/
https://amul.com/about-amul-franchise
https://amul.com/amul-for-india
https://amul.com/butter
https://amul.com/chairmans-speech/chairmans-address-51st-annual-general-meeting-of-gcmmf
https://amul.com/cheese
https://amul.com/contact-us
https://amul.com/disclaimer
https://amul.com/enquiries-tender-notice
https://amul.com/flavoured-milk
https://amul.com/global-presence
https://amul.com/ice-cream
https://amul.com/malt-beverages
https://amul.com/media-and-association
https://amul.com/media-and-news
https://amul.com/milk
https://amul.com/milkshake
https://amul.com/organic
https://amul.com/our-cooperative
https://amul.com/our-legacy
Showing 20 of 28
Warning

Pages with render-blocking resources

Showing 3 of 3

3
Show affected pages
amul.com
https://ajax.googleapis.com/ajax/libs/jquery/3.7.1/jquery.min.js: 1418ms wasted
amul.com
https://fonts.googleapis.com/css2?family=Anek+Latin:wght@100;200;300;400;500;600;700;800;900&display=swap: 815ms wasted
amul.com
https://fonts.googleapis.com/css2?family=Nunito+Sans:wght@100;200;300;400;500;600;700;800;900&display=swap: 162ms wasted
Info

Blocked paths

Showing 1 of 1

1
Show affected pages
/

Content Analysis

High-quality content is essential for both search engine rankings and user engagement.
120 issues
Warning

Pages with readability issues

Showing 1 of 1

1
Show affected pages
https://amul.com/disclaimer
Readability score: 19.5 (difficult) - Flesch Reading Ease (EN)
Info

Pages with poor content structure (no paragraphs or lists)

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28
Show affected pages
https://amul.com/
https://amul.com/about-amul-franchise
https://amul.com/amul-for-india
https://amul.com/butter
https://amul.com/chairmans-speech/chairmans-address-51st-annual-general-meeting-of-gcmmf
https://amul.com/cheese
https://amul.com/contact-us
https://amul.com/disclaimer
https://amul.com/enquiries-tender-notice
https://amul.com/flavoured-milk
https://amul.com/global-presence
https://amul.com/ice-cream
https://amul.com/malt-beverages
https://amul.com/media-and-association
https://amul.com/media-and-news
https://amul.com/milk
https://amul.com/milkshake
https://amul.com/organic
https://amul.com/our-cooperative
https://amul.com/our-legacy
Showing 20 of 28
Info

Pages with high sentence complexity (avg > 25 words/sentence)

Showing 3 of 3

3
Show affected pages
https://amul.com/chairmans-speech/chairmans-address-51st-annual-general-meeting-of-gcmmf
26.3 words/sentence
https://amul.com/disclaimer
30.4 words/sentence
https://amul.com/our-cooperative
82.4 words/sentence
Critical

Content that appears on several pages

Showing 1 of 1

1
Show affected pages
https://amul.com/product/organic-almonds
3 duplicate pages for URLS: https://amul.com/protein, https://amul.com/public-interest-and-communication, https://amul.com/topicals
Warning

Pages with duplicate meta descriptions

Showing 1 of 1

1
Show affected pages
https://amul.com/media-and-association
'Amul – The Taste of India. Explore Amul products, our co-ope...' for URLS: https://amul.com/media-and-news, https://amul.com/public-interest-and-communication
Info

H1 headings too long (> 70 characters)

Showing 1 of 1

1
Show affected pages
https://amul.com/about-amul-franchise
H1 length: 112 chars (recommended: 10-70)
Info

Poor text-to-HTML ratio (< 10%)

Showing 20 of 27

27
Show affected pages
https://amul.com/
Text-to-HTML ratio: 0.4%
https://amul.com/about-amul-franchise
Text-to-HTML ratio: 1.2%
https://amul.com/amul-for-india
Text-to-HTML ratio: 0.7%
https://amul.com/butter
Text-to-HTML ratio: 0.2%
https://amul.com/cheese
Text-to-HTML ratio: 0.6%
https://amul.com/contact-us
Text-to-HTML ratio: 0.1%
https://amul.com/disclaimer
Text-to-HTML ratio: 0.4%
https://amul.com/enquiries-tender-notice
Text-to-HTML ratio: 0.1%
https://amul.com/flavoured-milk
Text-to-HTML ratio: 0.2%
https://amul.com/global-presence
Text-to-HTML ratio: 0.2%
https://amul.com/ice-cream
Text-to-HTML ratio: 1.9%
https://amul.com/malt-beverages
Text-to-HTML ratio: 0.1%
https://amul.com/media-and-association
Text-to-HTML ratio: 0.1%
https://amul.com/media-and-news
Text-to-HTML ratio: 0.1%
https://amul.com/milk
Text-to-HTML ratio: 0.5%
https://amul.com/milkshake
Text-to-HTML ratio: 0.2%
https://amul.com/organic
Text-to-HTML ratio: 0.5%
https://amul.com/our-cooperative
Text-to-HTML ratio: 2.6%
https://amul.com/our-legacy
Text-to-HTML ratio: 2.4%
https://amul.com/privacy-policy
Text-to-HTML ratio: 1.4%
Showing 20 of 27
Warning

Pages using keywords in title but not in body

Showing 20 of 20

20
Show affected pages
https://amul.com/
Keywords in title but not body: powder, pasturized, drinks, gcmmf, bread
https://amul.com/about-amul-franchise
Keywords in title but not body: gcmmf
https://amul.com/chairmans-speech/chairmans-address-51st-annual-general-meeting-of-gcmmf
Keywords in title but not body: speech
https://amul.com/cheese
Keywords in title but not body: amul
https://amul.com/contact-us
Keywords in title but not body: contact
https://amul.com/enquiries-tender-notice
Keywords in title but not body: story, amul, notice
https://amul.com/flavoured-milk
Keywords in title but not body: flavoured
https://amul.com/global-presence
Keywords in title but not body: gcmmf
https://amul.com/malt-beverages
Keywords in title but not body: beverages
https://amul.com/media-and-association
Keywords in title but not body: association, media
https://amul.com/media-and-news
Keywords in title but not body: news, media
https://amul.com/milk
Keywords in title but not body: amul
https://amul.com/milkshake
Keywords in title but not body: amul
https://amul.com/organic
Keywords in title but not body: amul
https://amul.com/our-legacy
Keywords in title but not body: legacy
https://amul.com/product/organic-almonds
Keywords in title but not body: amul, product
https://amul.com/products
Keywords in title but not body: gcmmf, listing, product, page
https://amul.com/protein
Keywords in title but not body: amul, products
https://amul.com/public-interest-and-communication
Keywords in title but not body: amul, media, communication
https://amul.com/topicals
Keywords in title but not body: topicals, amul
Warning

Pages with filler content

1
Info

Pages with excessive emphasis markup (> 20 strong/em tags)

Showing 1 of 1

1
Show affected pages
https://amul.com/chairmans-speech/chairmans-address-51st-annual-general-meeting-of-gcmmf
26 strong/em tags

Structure Analysis

A well-organized website structure is crucial for both search engines and users.
0 issues
Info

Pages with missing or incomplete Twitter Card tags

Showing 20 of 28

28
Show affected pages
https://amul.com/
https://amul.com/about-amul-franchise
https://amul.com/amul-for-india
https://amul.com/butter
https://amul.com/chairmans-speech/chairmans-address-51st-annual-general-meeting-of-gcmmf
https://amul.com/cheese
https://amul.com/contact-us
https://amul.com/disclaimer
https://amul.com/enquiries-tender-notice
https://amul.com/flavoured-milk
https://amul.com/global-presence
https://amul.com/ice-cream
https://amul.com/malt-beverages
https://amul.com/media-and-association
https://amul.com/media-and-news
https://amul.com/milk
https://amul.com/milkshake
https://amul.com/organic
https://amul.com/our-cooperative
https://amul.com/our-legacy
Showing 20 of 28
Critical

Pages with canonical tag issues

Showing 20 of 28

28
Show affected pages
https://amul.com/
No canonical tag found
https://amul.com/about-amul-franchise
No canonical tag found
https://amul.com/amul-for-india
No canonical tag found
https://amul.com/butter
No canonical tag found
https://amul.com/chairmans-speech/chairmans-address-51st-annual-general-meeting-of-gcmmf
No canonical tag found
https://amul.com/cheese
No canonical tag found
https://amul.com/contact-us
No canonical tag found
https://amul.com/disclaimer
No canonical tag found
https://amul.com/enquiries-tender-notice
No canonical tag found
https://amul.com/flavoured-milk
No canonical tag found
https://amul.com/global-presence
No canonical tag found
https://amul.com/ice-cream
No canonical tag found
https://amul.com/malt-beverages
No canonical tag found
https://amul.com/media-and-association
No canonical tag found
https://amul.com/media-and-news
No canonical tag found
https://amul.com/milk
No canonical tag found
https://amul.com/milkshake
No canonical tag found
https://amul.com/organic
No canonical tag found
https://amul.com/our-cooperative
No canonical tag found
https://amul.com/our-legacy
No canonical tag found
Showing 20 of 28
Critical

Missing H1 headings

Showing 16 of 16

16
Show affected pages
https://amul.com/butter
Page lacks H1 heading
https://amul.com/cheese
Page lacks H1 heading
https://amul.com/enquiries-tender-notice
Page lacks H1 heading
https://amul.com/flavoured-milk
Page lacks H1 heading
https://amul.com/global-presence
Page lacks H1 heading
https://amul.com/ice-cream
Page lacks H1 heading
https://amul.com/malt-beverages
Page lacks H1 heading
https://amul.com/milk
Page lacks H1 heading
https://amul.com/milkshake
Page lacks H1 heading
https://amul.com/organic
Page lacks H1 heading
https://amul.com/our-cooperative
Page lacks H1 heading
https://amul.com/our-legacy
Page lacks H1 heading
https://amul.com/product/organic-almonds
Page lacks H1 heading
https://amul.com/products
Page lacks H1 heading
https://amul.com/protein
Page lacks H1 heading
https://amul.com/topicals
Page lacks H1 heading
Warning

Multiple H1 headings

Showing 2 of 2

2
Show affected pages
https://amul.com/
Found 8 H1 headings
https://amul.com/about-amul-franchise
Found 3 H1 headings
Warning

Incorrect heading H1-H6 hierarchy

Showing 20 of 24

24
Show affected pages
https://amul.com/
Backwards heading skip: H4 to H1 -> Skipped heading level: H1 to H4 -> Skipped heading level: H4 to H6 -> Backwards heading skip: H6 to H2 -> Skipped heading level: H2 to H6 -> Backwards heading skip: H6 to H2 -> Backwards heading skip: H4 to H2 -> Skipped heading level: H2 to H4
https://amul.com/about-amul-franchise
Backwards heading skip: H4 to H1 -> Skipped heading level: H1 to H3
https://amul.com/amul-for-india
Backwards heading skip: H4 to H1 -> Skipped heading level: H1 to H3
https://amul.com/butter
Backwards heading skip: H4 to H2
https://amul.com/chairmans-speech/chairmans-address-51st-annual-general-meeting-of-gcmmf
Backwards heading skip: H4 to H1 -> Skipped heading level: H1 to H3
https://amul.com/cheese
Backwards heading skip: H4 to H2
https://amul.com/contact-us
Backwards heading skip: H4 to H1 -> Skipped heading level: H2 to H6 -> Backwards heading skip: H6 to H2
https://amul.com/disclaimer
Backwards heading skip: H4 to H1 -> Skipped heading level: H1 to H3
https://amul.com/flavoured-milk
Backwards heading skip: H4 to H2
https://amul.com/global-presence
Backwards heading skip: H4 to H2 -> Skipped heading level: H2 to H4 -> Backwards heading skip: H4 to H2
https://amul.com/ice-cream
Backwards heading skip: H4 to H2
https://amul.com/malt-beverages
Backwards heading skip: H4 to H2
https://amul.com/media-and-association
Backwards heading skip: H4 to H1
https://amul.com/media-and-news
Backwards heading skip: H4 to H1
https://amul.com/milk
Backwards heading skip: H4 to H2
https://amul.com/milkshake
Backwards heading skip: H4 to H2
https://amul.com/organic
Backwards heading skip: H4 to H2
https://amul.com/our-cooperative
Backwards heading skip: H5 to H3 -> Skipped heading level: H3 to H5 -> Skipped heading level: H2 to H5 -> Backwards heading skip: H5 to H2 -> Skipped heading level: H2 to H5 -> Skipped heading level: H4 to H6 -> Backwards heading skip: H6 to H4 -> Skipped heading level: H4 to H6
https://amul.com/our-legacy
Backwards heading skip: H4 to H2 -> Skipped heading level: H2 to H6 -> Backwards heading skip: H6 to H4 -> Backwards heading skip: H4 to H2 -> Skipped heading level: H2 to H4 -> Skipped heading level: H4 to H6 -> Backwards heading skip: H6 to H3 -> Skipped heading level: H2 to H4 -> Backwards heading skip: H4 to H2
https://amul.com/privacy-policy
Backwards heading skip: H4 to H1 -> Skipped heading level: H1 to H3
Showing 20 of 24
Critical

Empty heading tags

Showing 2 of 2

2
Show affected pages
https://amul.com/
Empty H1 tag detected
https://amul.com/our-legacy
Empty H2 tag detected
Warning

Duplicate headings on page

Showing 20 of 4

4
Show affected pages
https://amul.com/
'New faves from Amul' used 4 times
https://amul.com/
'Organic AlmondsNaturally Rich • Handpicked • Purest Taste' used 2 times
https://amul.com/
'Organic CashewsHandpicked • Purest Taste' used 2 times
https://amul.com/
'Village Dairy Co-operatives' used 2 times
https://amul.com/
'District Milk Unions' used 2 times
https://amul.com/
'State Federation' used 2 times
https://amul.com/about-amul-franchise
'About Amul Parlour' used 2 times
https://amul.com/about-amul-franchise
'A Diverse Franchise Formats to Serve Every Need' used 2 times
https://amul.com/about-amul-franchise
'Amul Parlour' used 2 times
https://amul.com/about-amul-franchise
'Amul Scooping Parlour' used 2 times
https://amul.com/about-amul-franchise
'Amul Milk Booth' used 2 times
https://amul.com/about-amul-franchise
'Amul COE Parlour' used 2 times
https://amul.com/about-amul-franchise
'Amul Railway Parlour' used 2 times
https://amul.com/about-amul-franchise
'Beyond traditional parlours, Amul reaches consumers through:' used 2 times
https://amul.com/about-amul-franchise
'A Trusted Brand. A Nationwide Presence. A Growing Opportunity.' used 2 times
https://amul.com/our-cooperative
'Discover all about GCMMF' used 2 times
https://amul.com/our-cooperative
'Our Achievements over the years' used 2 times
https://amul.com/our-cooperative
'Best Integrated Campaign' used 5 times
https://amul.com/our-cooperative
'Best Media Innovation' used 5 times
https://amul.com/our-cooperative
'Most Affable and Impactful in the lives of consumers - BrandXcel Engaging Brands Award' used 5 times
Warning

Overly long headings

Showing 1 of 1

1
Show affected pages
https://amul.com/
H6: 203 chars (recommended: 70-90)
Warning

Keywords in title missing from H1

Showing 5 of 5

5
Show affected pages
https://amul.com/
Title keywords not in H1: gcmmf, taste, india, bread, spread, producers, india, chocolate, health, drinks, manufacturers, india, powder, pasturized, india, manufacturers, pasturized, butter, producer, india
https://amul.com/about-amul-franchise
Title keywords not in H1: gcmmf
https://amul.com/amul-for-india
Title keywords not in H1: gcmmf
https://amul.com/chairmans-speech/chairmans-address-51st-annual-general-meeting-of-gcmmf
Title keywords not in H1: speech
https://amul.com/media-and-association
Title keywords not in H1: association
Info

Keywords in H1 missing from title

Showing 4 of 4

4
Show affected pages
https://amul.com/
H1 keywords not in title: amul., brand, owned,, shaped, powered, farmers.
https://amul.com/about-amul-franchise
H1 keywords not in title: largest, single-brand, chain, 10,000+, exclusive, parlours, serving, millions, customers, nationwide.
https://amul.com/chairmans-speech/chairmans-address-51st-annual-general-meeting-of-gcmmf
H1 keywords not in title: address:, annual, general, meeting
https://amul.com/media-and-association
H1 keywords not in title: coverage

Accessibility Analysis

Ensuring your website is accessible to all users enhances user experience and broadens your audience reach.
28 issues
Warning

Insufficient color contrast

20 affected pages

28
Show affected pages
https://amul.com/
Insufficient color contrast
https://amul.com/about-amul-franchise
Insufficient color contrast
https://amul.com/amul-for-india
Insufficient color contrast
https://amul.com/butter
Insufficient color contrast
https://amul.com/chairmans-speech/chairmans-address-51st-annual-general-meeting-of-gcmmf
Insufficient color contrast
https://amul.com/cheese
Insufficient color contrast
https://amul.com/contact-us
Insufficient color contrast
https://amul.com/disclaimer
Insufficient color contrast
https://amul.com/enquiries-tender-notice
Insufficient color contrast
https://amul.com/flavoured-milk
Insufficient color contrast
https://amul.com/global-presence
Insufficient color contrast
https://amul.com/ice-cream
Insufficient color contrast
https://amul.com/malt-beverages
Insufficient color contrast
https://amul.com/media-and-association
Insufficient color contrast
https://amul.com/media-and-news
Insufficient color contrast
https://amul.com/milk
Insufficient color contrast
https://amul.com/milkshake
Insufficient color contrast
https://amul.com/organic
Insufficient color contrast
https://amul.com/our-cooperative
Insufficient color contrast
https://amul.com/our-legacy
Insufficient color contrast
Critical

Images missing alt text

20 affected pages

28
Show affected pages
https://amul.com/
Images missing alt text
https://amul.com/about-amul-franchise
Images missing alt text
https://amul.com/amul-for-india
Images missing alt text
https://amul.com/butter
Images missing alt text
https://amul.com/chairmans-speech/chairmans-address-51st-annual-general-meeting-of-gcmmf
Images missing alt text
https://amul.com/cheese
Images missing alt text
https://amul.com/contact-us
Images missing alt text
https://amul.com/disclaimer
Images missing alt text
https://amul.com/enquiries-tender-notice
Images missing alt text
https://amul.com/flavoured-milk
Images missing alt text
https://amul.com/global-presence
Images missing alt text
https://amul.com/ice-cream
Images missing alt text
https://amul.com/malt-beverages
Images missing alt text
https://amul.com/media-and-association
Images missing alt text
https://amul.com/media-and-news
Images missing alt text
https://amul.com/milk
Images missing alt text
https://amul.com/milkshake
Images missing alt text
https://amul.com/organic
Images missing alt text
https://amul.com/our-cooperative
Images missing alt text
https://amul.com/our-legacy
Images missing alt text
Critical

Links missing text

20 affected pages

28
Show affected pages
https://amul.com/
Links missing text
https://amul.com/about-amul-franchise
Links missing text
https://amul.com/amul-for-india
Links missing text
https://amul.com/butter
Links missing text
https://amul.com/chairmans-speech/chairmans-address-51st-annual-general-meeting-of-gcmmf
Links missing text
https://amul.com/cheese
Links missing text
https://amul.com/contact-us
Links missing text
https://amul.com/disclaimer
Links missing text
https://amul.com/enquiries-tender-notice
Links missing text
https://amul.com/flavoured-milk
Links missing text
https://amul.com/global-presence
Links missing text
https://amul.com/ice-cream
Links missing text
https://amul.com/malt-beverages
Links missing text
https://amul.com/media-and-association
Links missing text
https://amul.com/media-and-news
Links missing text
https://amul.com/milk
Links missing text
https://amul.com/milkshake
Links missing text
https://amul.com/organic
Links missing text
https://amul.com/our-cooperative
Links missing text
https://amul.com/our-legacy
Links missing text

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