Structured Data: Impact on Search Visibility

Pages with any structured data vs without

Impression Lift
+5.3%
Adoption Rate
62.1%
With Schema Markup
22,238
Without Schema Markup
13,570
Sample Size
35,808

Search Impressions: With vs Without Schema Markup

How search visibility changes based on Schema Markup

Click-Through Rate: With vs Without

Average CTR based on Schema Markup

Average Position: With vs Without

Where pages rank based on Schema Markup

Schema Markup by Page Type

Page Type Adoption Impression Lift Pages
Static Page 84.7% +1228.4% 59
Category Page 41.4% +240.0% 145
Article / Blog Post 26.2% +192.3% 301
FAQ Page 23.5% +158.3% 51
Product Page 56.9% +119.9% 686

Frequently Asked Questions

Does structured data improve rankings?

Our data shows pages with structured data consistently receive more search impressions than those without. While Google states structured data is not a direct ranking factor, the correlation with rich results and better CTR makes it a worthwhile investment.

Other Factors

FAQ Schema Article Schema Product Schema Breadcrumbs Schema Count Headings Meta Desc.

Want deeper SEO insights for your site?

SEOJuice automatically optimizes your SEO with AI-powered internal linking, on-page fixes, and more.

Try SEOJuice Free