Structured Data: Impact on Search Visibility

Pages with any structured data vs without

Impression Lift
+ 31.9%
Adoption Rate
55.7%
With Schema Markup
22,291
Without Schema Markup
17,755
Sample Size
40,046

Search Impressions : With vs Without Schema Markup

How search visibility changes based on Schema Markup

Click-Through Rate : With vs Without

Average CTR based on Schema Markup

Average Position : With vs Without

Where pages rank based on Schema Markup

Schema Markup by Page Type

Page Type Adoption Impression Lift Pages
Category Page 41.3% + 478.2% 259
Service Page 3.6% + 391.3% 137
Article / Blog Post 27.4% + 243.7% 1,105
FAQ Page 32.0% + 236.0% 231
Static Page 39.7% + 224.5% 184
Product Page 46.7% -8.6% 1,240

Frequently Asked Questions

Does structured data improve rankings?

Our data shows pages with structured data consistently receive more search impressions than those without. While Google states structured data is not a direct ranking factor, the correlation with rich results and better CTR makes it a worthwhile investment.

Other Factors

FAQ Schema Article Schema Product Schema Breadcrumbs Schema Count Headings Meta Desc.

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