Finance › Insurance

Insurance Keyword Research Finance Industry

Real keyword data from thousands of keywords across hundreds of live websites in Insurance, the Finance industry. Explore search volume, keyword difficulty, intent classification, and CPC metrics.

Avg. Difficulty

54.0%

0-30 easy · 61-100 hard

Avg. Competition

25.33%

advertiser density

Avg. CPC

$14.8

cost per click

Monthly Searches

10,461,600

total organic potential

Keyword Opportunities

Click column headers to sort. Data from Insurance in Finance.

High Potential

50 keywords

High CPC (>$1) with low difficulty (<40) — quick wins for monetization

Keyword Volume KD CPC Comp
wrongful death attorneys 22,200 2 $138.26 10%
motorcycle accident attorneys 22,200 20 $81.20 4%
commercial vehicle insurance 22,200 34 $71.70 0%
user flow 2,900 26 $70.29 8%
construction accident lawyer 6,600 37 $58.17 5%
comparing quotes 720 13 $51.56 0%
marine insurance 1,900 15 $42.82 34%
reliable insurance 1,300 13 $34.65 0%
liability coverage 60,500 37 $29.36 41%
bodily injury 4,400 18 $25.42 9%
resource allocation 4,400 17 $24.40 4%
insurance policy renewal 110 8 $23.01 0%
health management 1,600 38 $20.79 39%
insurance premiums 8,100 35 $19.39 0%
flexible options 140 10 $18.53 8%
permanent life insurance 9,900 25 $18.28 0%
self employed insurance 5,400 14 $17.84 35%
healthcare needs 170 20 $16.89 5%
self employed health insurance 22,200 20 $16.43 68%
healthcare law 3,600 26 $15.98 26%
free consultation 4,400 14 $15.15 21%
construction accident attorneys 5,400 23 $13.65 2%
accident coverage 320 32 $12.10 0%
regulatory compliance 9,900 34 $12.02 11%
critical illness cover 2,900 31 $11.87 0%
financial objectives 210 22 $10.90 0%
lost wages 880 30 $10.75 3%
financial solutions 1,600 34 $10.52 0%
death benefits 2,400 33 $10.35 0%
business success 1,000 23 $10.30 3%
death benefit 2,400 27 $10.19 0%
financial analysis 4,400 35 $9.06 10%
family protection 320 1 $9.04 5%
wellness programs 6,600 33 $8.93 13%
financial assets 2,400 28 $8.83 0%
cash value 1,000 35 $8.27 0%
prescription refill 14,800 23 $8.12 48%
comprehensive plan 1,600 35 $7.30 0%
incident reports 18,100 38 $7.03 7%
financial well-being 880 32 $6.69 0%
estate management 1,000 19 $6.26 8%
quick approval 50 39 $6.10 0%
investment strategies 8,100 22 $5.96 22%
expert advice 590 14 $5.80 4%
health insurance deductibles 2,900 33 $5.44 4%
financial situation 590 33 $5.38 1%
risk mitigation 8,100 33 $5.21 3%
critical illness insurance 14,800 32 $5.14 0%
local financial 3,600 16 $5.13 0%
types of health insurance 6,600 35 $4.88 0%

Easy Wins

35 keywords

Low difficulty (<30) with 1k+ monthly volume — rank fast with good content

Keyword Volume KD CPC Comp
south america 246,000 -1 $0.13 4%
annual income 60,500 27 $0.85 0%
wrongful death attorneys 22,200 2 $138.26 10%
motorcycle accident attorneys 22,200 20 $81.20 4%
self employed health insurance 22,200 20 $16.43 68%
young adults 14,800 22 $2.31 0%
prescription refill 14,800 23 $8.12 48%
sizzle reel 12,100 5 $4.87 1%
permanent life insurance 9,900 25 $18.28 0%
long-term goals 9,900 26 $2.71 0%
investment strategies 8,100 22 $5.96 22%
self employed insurance 5,400 14 $17.84 35%
post production 5,400 18 $0.66 15%
construction accident attorneys 5,400 23 $13.65 2%
free consultation 4,400 14 $15.15 21%
resource allocation 4,400 17 $24.40 4%
bodily injury 4,400 18 $25.42 9%
local financial 3,600 16 $5.13 0%
healthcare law 3,600 26 $15.98 26%
construction inspection 2,900 21 $3.49 9%
health assessment 2,900 24 $3.97 0%
user flow 2,900 26 $70.29 8%
health assessments 2,900 27 $3.97 0%
handheld computers 2,900 28 $0.78 100%
life events 2,400 3 $1.98 0%
financial responsibilities 2,400 3 $4.54 0%
beneficiary designation 2,400 26 $1.92 0%
death benefit 2,400 27 $10.19 0%
financial assets 2,400 28 $8.83 0%
informed choices 2,400 29 $1.74 0%
marine insurance 1,900 15 $42.82 34%
reliable insurance 1,300 13 $34.65 0%
estate management 1,000 19 $6.26 8%
business success 1,000 23 $10.30 3%
estate administration 1,000 30 $3.46 10%

Good Long-tails

50 keywords

3+ word phrases with steady volume — easier to rank for targeted traffic

Keyword Volume KD CPC Comp
homes for sale 368,000 99 $1.42 49%
powers of attorney 110,000 54 $2.68 0%
commercial real estate 110,000 90 $1.44 39%
marketplace health insurance 60,500 95 $19.22 83%
health insurance companies 60,500 100 $15.44 27%
affordable health insurance 49,500 100 $21.29 61%
health insurance plan 40,500 100 $17.32 48%
peace of mind 40,500 48 $5.19 0%
health insurance plans 40,500 100 $15.96 48%
affordable car insurance 33,100 56 $68.57 0%
flexible spending accounts 33,100 48 $5.12 0%
wrongful death attorneys 22,200 2 $138.26 10%
individual health insurance 22,200 78 $16.33 49%
self employed health insurance 22,200 20 $16.43 68%
motorcycle accident attorneys 22,200 20 $81.20 4%
private health insurance 22,200 56 $15.33 65%
commercial vehicle insurance 22,200 34 $71.70 0%
private health plan 22,200 44 $15.02 66%
business liability insurance 22,200 55 $56.04 0%
critical illness insurance 14,800 32 $5.14 0%
natural language processing 14,800 66 $7.52 9%
family health insurance 12,100 53 $16.64 45%
types of insurance 9,900 49 $19.01 0%
health insurance costs 9,900 61 $7.20 30%
permanent life insurance 9,900 25 $18.28 0%
family health insurance plans 8,100 52 $16.27 19%
premium tax credit 8,100 50 $4.94 4%
health insurance premiums 6,600 49 $8.16 23%
types of health insurance 6,600 35 $4.88 0%
medical insurance plans 6,600 97 $16.20 63%
medical insurance plan 6,600 100 $15.15 0%
construction accident lawyer 6,600 37 $58.17 5%
group health insurance 6,600 44 $34.67 44%
real estate services 6,600 67 $1.77 14%
licensed insurance agent 6,600 44 $6.93 35%
user experience design 6,600 52 $26.17 38%
life insurance policies 6,600 50 $32.58 0%
health insurance premium 6,600 57 $8.96 23%
high interest rates 5,400 77 $6.92 0%
construction accident attorneys 5,400 23 $13.65 2%
health insurance providers 5,400 100 $12.31 38%
self employed insurance 5,400 14 $17.84 35%
life insurance plans 4,400 60 $32.89 43%
real estate appraisal 4,400 65 $7.50 17%
video production company 3,600 55 $18.01 14%
business insurance policies 3,600 64 $49.07 0%
estate tax exemption 3,600 33 $3.04 0%
employee health insurance 3,600 52 $73.00 27%
health coverage options 2,900 82 $12.67 49%
car accident insurance 2,900 47 $57.96 0%

High Value

50 keywords

CPC >$3 — high commercial intent and advertiser density

Keyword Volume KD CPC Comp
wrongful death attorneys 22,200 2 $138.26 10%
auto insurance 673,000 94 $107.86 0%
vehicle insurance 18,100 99 $104.69 0%
automobile accidents 5,400 72 $74.78 0%
commercial vehicle insurance 22,200 34 $71.70 0%
user flow 2,900 26 $70.29 8%
affordable car insurance 33,100 56 $68.57 0%
insurance providers 3,600 89 $67.59 39%
insurance company 301,000 100 $64.03 33%
insurance companies 301,000 100 $63.52 33%
insurance provider 3,600 100 $61.31 39%
construction accident lawyer 6,600 37 $58.17 5%
best insurance 12,100 83 $57.93 0%
business liability insurance 22,200 55 $56.04 0%
comparing quotes 720 13 $51.56 0%
home warranty 60,500 90 $49.53 75%
insurance policy 27,100 99 $49.44 34%
business insurance policies 3,600 64 $49.07 0%
marine insurance 1,900 15 $42.82 34%
life insurance 246,000 75 $34.72 74%
group health insurance 6,600 44 $34.67 44%
reliable insurance 1,300 13 $34.65 0%
liability insurance 60,500 55 $32.97 30%
life insurance plans 4,400 60 $32.89 43%
life insurance policies 6,600 50 $32.58 0%
employee benefits 14,800 50 $30.33 10%
liability coverage 60,500 37 $29.36 41%
user experience design 6,600 52 $26.17 38%
affordable health insurance options 480 57 $25.85 12%
route optimization 2,400 48 $25.46 31%
bodily injury 4,400 18 $25.42 9%
medical bills 18,100 58 $25.18 41%
bike insurance 3,600 45 $25.09 0%
resource allocation 4,400 17 $24.40 4%
insurance policy renewal 110 8 $23.01 0%
comprehensive coverage 12,100 45 $22.60 36%
insurance agent 33,100 74 $21.75 24%
affordable health insurance 49,500 100 $21.29 61%
small businesses 33,100 87 $20.87 15%
health management 1,600 38 $20.79 39%
life coverage 2,900 51 $20.01 0%
affordable healthcare 8,100 76 $19.94 63%
affordable health insurance plans 2,900 65 $19.41 20%
insurance premium 8,100 53 $19.39 0%
types of insurance 9,900 49 $19.01 0%
project management 60,500 75 $18.90 36%
wealth management 33,100 67 $18.87 0%
flexible options 140 10 $18.53 8%
whole life 2,900 46 $18.47 0%
permanent life insurance 9,900 25 $18.28 0%

About This Data

These keyword insights are based on analysis of keywords in the Finance industry specifically within the Insurance niche .

The metrics show aggregated data from multiple sources, including search volume, competition, and CPC data.

Last updated: January 28, 2026

Frequently Asked Questions

Industry Keyword Insights analyzes search patterns in Finance for the Insurance niche . It helps you understand keyword opportunities, competition levels, and potential ROI for your SEO efforts.

High Potential Keywords are identified by analyzing multiple factors: high commercial value (CPC above $1), lower competition levels (difficulty below 40), and reasonable search volumes. These keywords typically offer the best balance of effort versus potential return for your SEO strategy.

Good Long-tail Keywords are phrases with 3 or more words that have steady search volume but lower competition. They're more specific and indicate higher user intent, making them valuable targets for content creation and SEO optimization.

Keyword intent classifies the searcher's goal: Informational (learning something), Transactional (ready to buy), Commercial (comparing options), or Navigational (finding a specific site). Understanding intent helps you create content that matches what searchers actually want.

Keyword Difficulty scores (0-100) indicate how hard it would be to rank for a specific keyword. It's calculated based on the strength of current top-ranking pages, domain authorities, content quality, and overall competition levels.

Our keyword database is continuously updated to reflect the latest search trends and competition levels. The metrics shown here are refreshed monthly to ensure you're making decisions based on current market data.

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