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Real keyword data from thousands of keywords across hundreds of live websites in Content Strategy, the Digital Marketing industry — Switzerland market. Explore search volume, keyword difficulty, intent classification, and CPC metrics.
Avg. Difficulty
19.5%
0-30 easy · 61-100 hard
Avg. Competition
34.16%
advertiser density
Avg. CPC
$6.84
cost per click
Monthly Searches
1,442,680
total organic potential
Click column headers to sort. Data from Content Strategy in Digital Marketing (Switzerland).
High CPC (>$1) with low difficulty (<40) — quick wins for monetization
| Keyword | Volume | KD | CPC | Comp |
|---|---|---|---|---|
| bewerbungsmanagementsystem | 10 | -1 | $97.04 | 79% |
| device fingerprinting | 10 | -1 | $86.12 | 6% |
| hr-software | 590 | 8 | $50.43 | 18% |
| arbeitsplatzmanagement | 10 | -1 | $43.40 | 29% |
| recruiting platform | 10 | -1 | $37.59 | 17% |
| recruiting system | 10 | -1 | $33.17 | 100% |
| facebook audience insights | 10 | 36 | $30.37 | 32% |
| projektmanagement tool | 320 | 30 | $29.01 | 93% |
| mitarbeiterbefragungen | 140 | 13 | $27.47 | 28% |
| projektmanagement software | 90 | 18 | $26.94 | 86% |
| kostenloses erstgespräch | 20 | -1 | $22.96 | 61% |
| hr prozesse optimieren | 10 | -1 | $22.83 | 80% |
| recruiting trends 2025 | 10 | -1 | $22.69 | 53% |
| strategische personalplanung | 30 | 36 | $19.79 | 34% |
| website-optimierung | 320 | 39 | $19.32 | 25% |
| karriereplanung | 70 | 3 | $17.78 | 33% |
| mitarbeitermotivation | 70 | 9 | $17.70 | 16% |
| unternehmen | 3,600 | 16 | $16.17 | 6% |
| unternehmer | 3,600 | 21 | $16.17 | 6% |
| onboarding prozess | 210 | 6 | $15.63 | 40% |
| führungskräfte entwickeln | 20 | -1 | $14.63 | 82% |
| marketing-team | 40 | 2 | $14.20 | 11% |
| social media recruiting | 140 | 6 | $14.00 | 35% |
| social recruiting | 170 | 6 | $12.35 | 62% |
| performance recruiting | 10 | -1 | $11.61 | 24% |
| rekrutierung | 880 | 22 | $11.11 | 1% |
| social recruiting schweiz | 70 | 17 | $11.06 | 79% |
| employer branding agentur | 70 | 12 | $10.86 | 23% |
| karriereseite | 40 | 18 | $10.00 | 31% |
| karriereseiten | 40 | 22 | $10.00 | 31% |
| ki im recruiting | 20 | -1 | $9.73 | 65% |
| bewerbermanagement systeme | 10 | -1 | $9.50 | 86% |
| networking | 720 | 20 | $9.41 | 2% |
| qualifizierte mitarbeiter | 10 | -1 | $8.19 | 33% |
| digitalisierung | 2,400 | 27 | $8.07 | 19% |
| personalmanagement | 260 | 8 | $8.00 | 43% |
| fortbildung | 320 | 13 | $7.92 | 17% |
| datenschutz | 1,600 | -1 | $7.76 | 21% |
| digitales recruiting | 20 | -1 | $7.69 | 69% |
| personalentwicklung | 260 | 19 | $7.55 | 51% |
| mitarbeiterpool | 20 | -1 | $7.26 | 20% |
| employer branding für kmu | 10 | -1 | $7.19 | 95% |
| automatisierung | 390 | 23 | $7.07 | 21% |
| bewerbung ohne lebenslauf | 10 | -1 | $7.06 | 81% |
| social media strategie | 140 | -1 | $6.89 | 20% |
| unternehmensberatung schweiz | 140 | 26 | $6.86 | 62% |
| team-building | 1,900 | 27 | $6.21 | 27% |
| recruitment process outsourcing | 20 | -1 | $6.19 | 71% |
| personalwesen | 260 | 12 | $6.11 | 32% |
| human resources consulting | 260 | 17 | $6.03 | 23% |
Low difficulty (<30) with 1k+ monthly volume — rank fast with good content
| Keyword | Volume | KD | CPC | Comp |
|---|---|---|---|---|
| 1,000,000 | -1 | $0.75 | 0% | |
| flughafen bern | 8,100 | 8 | $0.87 | 7% |
| astrologie | 6,600 | 16 | $1.87 | 8% |
| inflation | 5,400 | 27 | $0.17 | 1% |
| flughafen altenrhein | 4,400 | 8 | $0.90 | 21% |
| bewerbungen | 4,400 | 28 | $2.95 | 41% |
| homeoffice | 3,600 | 9 | $1.46 | 50% |
| arbeitslosigkeit | 3,600 | 14 | $2.80 | 2% |
| flughafen grenchen | 3,600 | 16 | $1.61 | 4% |
| unternehmen | 3,600 | 16 | $16.17 | 6% |
| unternehmer | 3,600 | 21 | $16.17 | 6% |
| kommunikation | 3,600 | 25 | $3.57 | 5% |
| internationale | 2,400 | 11 | $0.02 | 2% |
| astronomie | 2,400 | 17 | $1.09 | 36% |
| digitalisierung | 2,400 | 27 | $8.07 | 19% |
| mentoring | 1,900 | -1 | $5.15 | 3% |
| quereinsteiger | 1,900 | 8 | $1.94 | 50% |
| recruiting | 1,900 | 18 | $3.82 | 8% |
| krankheit | 1,900 | 23 | $0.25 | 1% |
| team-building | 1,900 | 27 | $6.21 | 27% |
| datenschutz | 1,600 | -1 | $7.76 | 21% |
| authentizität | 1,600 | 9 | $2.75 | 0% |
| allgemeine geschäftsbedingungen | 1,600 | 24 | $3.89 | 9% |
| gesundheitssystem | 1,300 | 1 | $0.92 | 4% |
| weiterbildungsmöglichkeiten | 1,300 | 3 | $5.78 | 67% |
| kreativität | 1,300 | 14 | $1.57 | 29% |
| gesundheitswesen | 1,300 | 22 | $0.92 | 4% |
| wertschätzung | 1,000 | 2 | $0.31 | 2% |
| emotionen | 1,000 | 17 | $0.43 | 33% |
| qualitätsmanagement | 1,000 | 19 | $2.53 | 30% |
| unternehmensberatung | 1,000 | 22 | $5.30 | 49% |
| personalvermittlung | 1,000 | 22 | $3.72 | 49% |
| strategien | 1,000 | 23 | $2.52 | 2% |
3+ word phrases with steady volume — easier to rank for targeted traffic
| Keyword | Volume | KD | CPC | Comp |
|---|---|---|---|---|
| human resources consulting | 260 | 17 | $6.03 | 23% |
| lufthansa aviation training | 170 | 15 | $1.22 | 3% |
| social media strategie | 140 | -1 | $6.89 | 20% |
| social media recruiting | 140 | 6 | $14.00 | 35% |
| benefits für mitarbeiter | 140 | 12 | $4.93 | 40% |
| employer branding bedeutung | 90 | 26 | $2.30 | 37% |
| job suche schweiz | 90 | 100 | $1.57 | 75% |
| employer branding agentur | 70 | 12 | $10.86 | 23% |
| social recruiting schweiz | 70 | 17 | $11.06 | 79% |
| employer branding strategie | 30 | 5 | $4.08 | 53% |
| ki im recruiting | 20 | -1 | $9.73 | 65% |
| ausbildung im handwerk | 20 | -1 | $1.54 | 53% |
| recruitment process outsourcing | 20 | -1 | $6.19 | 71% |
| respektvoller umgang im team | 20 | -1 | $2.86 | 67% |
| pflegekräfte aus dem ausland | 10 | -1 | $3.82 | 79% |
| employer branding für kmu | 10 | -1 | $7.19 | 95% |
| hr prozesse optimieren | 10 | -1 | $22.83 | 80% |
| unterstützung für frauen | 10 | -1 | $1.44 | 63% |
| facebook audience insights | 10 | 36 | $30.37 | 32% |
| unterstützung für mütter | 10 | 41 | $1.95 | 25% |
| offene kommunikation im team | 10 | -1 | $4.24 | 71% |
| bewerbung ohne lebenslauf | 10 | -1 | $7.06 | 81% |
| konstruktives feedback geben | 10 | -1 | $0.94 | 26% |
| recruiting trends 2025 | 10 | -1 | $22.69 | 53% |
| feedback kultur etablieren | 10 | -1 | $3.39 | 61% |
CPC >$3 — high commercial intent and advertiser density
| Keyword | Volume | KD | CPC | Comp |
|---|---|---|---|---|
| bewerbungsmanagementsystem | 10 | -1 | $97.04 | 79% |
| device fingerprinting | 10 | -1 | $86.12 | 6% |
| hr-software | 590 | 8 | $50.43 | 18% |
| arbeitsplatzmanagement | 10 | -1 | $43.40 | 29% |
| recruiting platform | 10 | -1 | $37.59 | 17% |
| recruiting software | 30 | 100 | $34.15 | 11% |
| recruiting system | 10 | -1 | $33.17 | 100% |
| facebook audience insights | 10 | 36 | $30.37 | 32% |
| projektmanagement tool | 320 | 30 | $29.01 | 93% |
| stelleninserate erstellen | 10 | 45 | $28.16 | 54% |
| mitarbeiterbefragungen | 140 | 13 | $27.47 | 28% |
| projektmanagement software | 90 | 18 | $26.94 | 86% |
| projektmanagement-software | 90 | 44 | $26.94 | 86% |
| kostenloses erstgespräch | 20 | -1 | $22.96 | 61% |
| hr prozesse optimieren | 10 | -1 | $22.83 | 80% |
| recruiting trends 2025 | 10 | -1 | $22.69 | 53% |
| strategische personalplanung | 30 | 36 | $19.79 | 34% |
| website-optimierung | 320 | 39 | $19.32 | 25% |
| karriereplanung | 70 | 3 | $17.78 | 33% |
| mitarbeitermotivation | 70 | 9 | $17.70 | 16% |
| unternehmen | 3,600 | 16 | $16.17 | 6% |
| unternehmer | 3,600 | 21 | $16.17 | 6% |
| onboarding prozess | 210 | 6 | $15.63 | 40% |
| führungskräfte entwickeln | 20 | -1 | $14.63 | 82% |
| marketing-team | 40 | 2 | $14.20 | 11% |
| social media recruiting | 140 | 6 | $14.00 | 35% |
| social recruiting | 170 | 6 | $12.35 | 62% |
| performance recruiting | 10 | -1 | $11.61 | 24% |
| rekrutierung | 880 | 22 | $11.11 | 1% |
| social recruiting schweiz | 70 | 17 | $11.06 | 79% |
| employer branding agentur | 70 | 12 | $10.86 | 23% |
| karriereseite | 40 | 18 | $10.00 | 31% |
| karriereseiten | 40 | 22 | $10.00 | 31% |
| mitarbeiterzufriedenheit steigern | 10 | 45 | $9.92 | 100% |
| ki im recruiting | 20 | -1 | $9.73 | 65% |
| website-audit | 590 | 86 | $9.55 | 5% |
| bewerbermanagement systeme | 10 | -1 | $9.50 | 86% |
| networking | 720 | 20 | $9.41 | 2% |
| winterthur | 201,000 | 74 | $9.29 | 5% |
| qualifizierte mitarbeiter | 10 | -1 | $8.19 | 33% |
| digitalisierung | 2,400 | 27 | $8.07 | 19% |
| personalmanagement | 260 | 8 | $8.00 | 43% |
| fortbildung | 320 | 13 | $7.92 | 17% |
| datenschutz | 1,600 | -1 | $7.76 | 21% |
| digitales recruiting | 20 | -1 | $7.69 | 69% |
| personalentwicklung | 260 | 19 | $7.55 | 51% |
| mitarbeiterpool | 20 | -1 | $7.26 | 20% |
| employer branding für kmu | 10 | -1 | $7.19 | 95% |
| automatisierung | 390 | 23 | $7.07 | 21% |
| bewerbung ohne lebenslauf | 10 | -1 | $7.06 | 81% |
These keyword insights are based on analysis of keywords in the Digital Marketing industry specifically within the Content Strategy niche for the CH market.
The metrics show aggregated data from multiple sources, including search volume, competition, and CPC data.
Last updated: January 28, 2026
Industry Keyword Insights analyzes search patterns in Digital Marketing for the Content Strategy niche within CH. It helps you understand keyword opportunities, competition levels, and potential ROI for your SEO efforts.
High Potential Keywords are identified by analyzing multiple factors: high commercial value (CPC above $1), lower competition levels (difficulty below 40), and reasonable search volumes. These keywords typically offer the best balance of effort versus potential return for your SEO strategy.
Good Long-tail Keywords are phrases with 3 or more words that have steady search volume but lower competition. They're more specific and indicate higher user intent, making them valuable targets for content creation and SEO optimization.
Keyword intent classifies the searcher's goal: Informational (learning something), Transactional (ready to buy), Commercial (comparing options), or Navigational (finding a specific site). Understanding intent helps you create content that matches what searchers actually want.
Keyword Difficulty scores (0-100) indicate how hard it would be to rank for a specific keyword. It's calculated based on the strength of current top-ranking pages, domain authorities, content quality, and overall competition levels.
Our keyword database is continuously updated to reflect the latest search trends and competition levels. The metrics shown here are refreshed monthly to ensure you're making decisions based on current market data.
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